2. What is elasticity ?What is elasticity ?
Degree ofDegree of responsiveness of demandresponsiveness of demand
to its determinantsto its determinants
– Own priceOwn price
– Cross priceCross price
– IncomeIncome
3. Price Elasticity of DemandPrice Elasticity of Demand
Measures the percentage change inMeasures the percentage change in
thethe quantity demandedquantity demanded resultingresulting
from a percent change infrom a percent change in priceprice
Q
P
P
Q
P/P
Q/Q
P%
Q%
EP
∆
∆
=
∆
∆
=
∆
∆
=
4. Price Elasticity of DemandPrice Elasticity of Demand
Elastic DemandElastic Demand
– EEpp is greater than than 1 in absoluteis greater than than 1 in absolute
valuevalue
– Quantity demanded is relativelyQuantity demanded is relatively
responsive to a change in priceresponsive to a change in price
– |%|%∆∆Q| > |%Q| > |%∆∆P|P|
– Total expenditure/Total Revenue (PxQ)Total expenditure/Total Revenue (PxQ)
decreases when price increasesdecreases when price increases
5. Price Elasticity of DemandPrice Elasticity of Demand
Inelastic DemandInelastic Demand
– EEpp is less than 1 in absolute valueis less than 1 in absolute value
– Quantity demanded is relativelyQuantity demanded is relatively
unresponsive to a change in priceunresponsive to a change in price
– |%|%∆∆Q| < |%Q| < |%∆∆P|P|
– Total expenditure/Total Revenue (PxQ)Total expenditure/Total Revenue (PxQ)
increases when price increasesincreases when price increases
7. Factors on which elasticity dependsFactors on which elasticity depends
Availability of substitutesAvailability of substitutes
Nature of the commodityNature of the commodity
Weightage in total consumptionWeightage in total consumption
Time period of adjustmentTime period of adjustment
8. Cross Elasticity of DemandCross Elasticity of Demand
Measures theMeasures the percentage change in thepercentage change in the
quantity demandedquantity demanded of a commodity resultingof a commodity resulting
from afrom a percent change in price of itspercent change in price of its
substitutes or complementssubstitutes or complements
Exy = %∆Qx/ %∆Py
Exy = ∆Qx/ Qx
∆Py/ Py
9. Income Elasticity of demandIncome Elasticity of demand
Measures the percentage change inMeasures the percentage change in
thethe quantity demandedquantity demanded of a commodityof a commodity
resulting from a percent change inresulting from a percent change in incomeincome
Exy = %∆Qx/ %∆M
Exy = ∆Qx/ Qx
∆M/ M
10. Income Elasticity of demandIncome Elasticity of demand
Measures the percentage change inMeasures the percentage change in
thethe quantity demandedquantity demanded of a commodityof a commodity
resulting from a percent change inresulting from a percent change in incomeincome
Exy = %∆Qx/ %∆M
Exy = ∆Qx/ Qx
∆M/ M