Matthew Lau

Greater Detroit Area United States

Business & Design Analyst Intern

Education

• Generating and analyzing off-campus college housing data to determine viability in individual student markets, optimizing launch strategy •Coordinating with campus reps and campus photographers across 30 different campuses, developing brand ambassador program for each college campus • Leading marketing and design team to generate engaging and responsive marketing collateral, optimizing costs saving Cribspot upwards of $44,000 • Initiated complete company branding overhaul including logo and web design employing industry leading design strategies • Aggregating and analyzing market data collection to achieve insight into college housing trends across different campuses, project...