2. BACKGROUND
Dynamic and motivated accounting fresh
graduate with a proven record of managing end-
to-end projects from concept to completion. Excel
at working with cross-functional teams and
making critical decisions during challenging
situations.
Innovation Management Intern
(2022)
as Innovation Management Intern at Telkom Indonesia,
specializing in proposed and implemented strategic
initiatives included product ideation, component
integration, and usability testing.
Brand Operations Certified
(2023)
Achieved Brand Operations Certification
issued by Badan Nasional Sertifikasi
Profesi (BNSP) in 2023.
Brand Communications (2022)
as Brand Communications at Telkom Indonesia,
successfully carried out 100% of brand audit
completion, which was accessed internally to
management levels.
4. Role of Branding & Engagement
It’s not just about logos and advertisements, they shape
the way we choose and connect with products.
PRESENTING THE PROBLEM
Improving FMCG Business Quality to Enhance Business Competitiveness in the Global
Economy
Significance of FMCG
According to a report by Allied Market Research, the global
FMCG market was worth $10.7 trillion in 2018 and is projected
to reach $15.4 trillion by 2025, registering a CAGR of 5.4%
during the forecast period of 2018 to 2025.
Rapid Technological
Changes
A comprehensive study by MIT found
that most technologies improve slowly;
more than 80 percent of technologies
improve at less than 25 percent per year
Evolving Consumer
Preferences
According to a report by NielsenIQ,
consumers in the MEA region are becoming
more mindful of how much they spend and
what they prioritize.
Competition & Market
Saturation
According to a report by Frost &
Sullivan, the FMCG industry is
expected to grow at a CAGR of 5.4%
from 2020 to 2025.
5. THE IDEAS/SOLUTIONS
In response to the challenges of inadequate branding and customer
engagement in the tech-based FMCG industry, These are identified
innovative ideas to address these issues head-on.
Leveraging Advanced Data
Analytics
Enhanced Personalization: Tailoring
marketing efforts to individual preferences
increases engagement and brand loyalty.
Improved Targeting: Precise targeting ensures
that marketing resources are used more
efficiently.
Real-Time Adaptation: The ability to adapt
strategies in real time based on data analysis
keeps the brand relevant.
Key Benefit:
Implementing Personalized Marketing
Campaigns
Increased Engagement: Personalization
enhances engagement and interaction with
the brand.
Higher Conversion Rates: Relevant content
leads to higher conversion rates and more
sales.
Positive Customer Experience: Personalized
experiences leave a lasting, positive impression
on customers.
Key Benefit:
Embracing Emerging
Technologies
Enhanced Brand Image: Adopting cutting-
edge tech showcases the brand as innovative
and forward-thinking.
Immersive Experiences: AR and VR create
immersive brand experiences that captivate
customers.
Interactive Product Presentations: These
technologies allow customers to interact with
products virtually.
Key Benefit:
6. SUCCESSION FACTORS
Implementing proposed solutions is a pivotal step in addressing the
challenges of branding and customer engagement in the tech-based
FMCG industry. To ensure these solutions achieve the desired impact, it
must consider the critical success factors.
Leveraging Advanced Data
Analytics
Data Accuracy: Verify that data sources are
reliable and free from errors.
Data Integration: Ensure seamless integration
of data from various sources.
Analytics Expertise: Employ skilled data
analysts and data scientists.
Real-Time Analysis: Implement real-time data
analysis for timely decision-making.
Key Consideration:
Implementing Personalized Marketing
Campaigns
Content Creation: Develop personalized
content that resonates with individual
preferences.
Segmentation: Segment the audience
effectively for targeted messaging.
Testing and Optimization: Continuously test
and optimize personalized campaigns.
Data Privacy: Ensure compliance with data
privacy regulations in personalization efforts.
Key Consideration:
Embracing Emerging
Technologies
IT Infrastructure: Ensure that IT infrastructure
can support new technologies.
Training and Adoption: Train employees on
the use of emerging technologies.
User Experience: Prioritize a seamless and
user-friendly experience for customers.
Scalability: Plan for scalability as the adoption
of technology grows.
Key Consideration
7. RISK & CHALLENGES
While proposed solutions hold great promise, they are not without
their share of challenges. These are the potential risks and obstacles
that businesses may encounter during implementation.
Data & Privacy Security
Regulatory Compliance: Ensure compliance
with data protection regulations like GDPR or
CCPA.
Data Encryption: Implement robust data
encryption and security measures.
Data Access Control: Restrict access to
sensitive customer data to authorized
personnel only.
Incident Response Plan: Develop a clear plan
for addressing data breaches if they occur.
Key Consideration:
Skill Gap
Talent Acquisition: Develop strategies to
attract data analysts and personalization
experts.
Training Programs: Invest in training programs
to upskill existing employees.
Collaboration: Foster collaboration between
data experts and marketing teams.
Outsourcing: Consider outsourcing data
analysis tasks if internal resources are limited.
Key Consideration:
Technological Investment
Budget Planning: Develop a clear budget plan
for technology adoption.
Vendor Selection: Carefully evaluate and
choose technology vendors.
Training and Onboarding: Ensure employees
are adequately trained to use new
technologies.
ROI Assessment: Continuously assess the
return on investment (ROI) of technological
investments.
Key Consideration
