Um pouco mais sobre a ferramenta Design Thinking.

1. AS FASES
DOS
PROCESSO:

2. Ideação
Brainstorm;
criação e
organização das
ideias para
alcançar os
objetivos
estabelecidos
Prototipaçã
o
Construção do
modelo de
produto/serviço
que passará pelo
processo de
validação.
Validação
Validação de
processo; busca
por feedback
alinhado sempre
aos objetivos
propostos.
As faces do processo – Design Thinking
Imersão
Baseada na
empatia como o
principal pilar da
construção do seu
processo.

3. Design thinking infographics
Earth is the only
planet with life of
all of them
Test
Neptune is the
fourth-largest
planet of all
Prototyp
e
Saturn is a gas
giant and has
several rings
Ideate
Despite being red,
Mars is actually a
very cold place
Define
Mercury is the
closest planet to
the Sun
Empathi
se

4. Design thinking infographics
Mercury is the
closest planet to
the Sun
Emphatise
Despite being
red, Mars is a
cold place
Define
Saturn is a gas
giant and has
several rings
Ideate
Neptune is the
fourth-largest
planet of all
Prototype
Earth is the only
planet with life of
all of them
Test

5. Design thinking infographics
01
Empathis
e
Mercury is the
closest planet
to the Sun
02
Ideate
Saturn is a gas
giant and has
several rings
03
Prototype
Neptune is the
fourth-largest
planet of all
04
Test
Earth is the
only planet with
life of all

6. Mercury is the
closest planet
to the Sun
Emphatise
50 %
Design thinking infographics
Planet Mars is
actually a very
cold place
Define
40 %
Saturn is a gas
giant and has
several rings
Ideate
30 %
Earth is the
only planet with
life of all
Test
80 %
Neptune is the
fourth-largest
planet of all
Prototype
60 %

7. Design thinking infographics
Test
Saturn is a gas giant and has
several rings around it
Prototype
Earth is the blue planet and
also the only one with life
Ideate
Neptune is the farthest planet
from the Sun of all of them
Empathis
e
Mercury is the closest planet to
the Sun and the smallest
Define
Despite being red, planet Mars
is actually a very cold place

8. Design thinking infographics
Empathis
e
Mercury is the
closest planet to
the Sun
Venus has a
beautiful name
and is hot
Define
Saturn is a gas
giant and the
biggest planet
Ideate
Neptune is the
farthest planet
from the Sun
Implemen
t
Stage 1 Stage 2

9. Design thinking infographics
User
Experience
Prototyping Idea Think Big
Mercury is the closest
planet to the Sun
Despite being red,
Mars is a cold place
Saturn is a gas giant and
has several rings
Neptune is the fourth-
largest planet of all
His name has nothing to
do with the liquid metal
Mars carries the name of
the Roman god of war
It's composed mostly of
hydrogen and helium
It’s the farthest-known
Solar planet
It was named after the
Roman messenger god
Mars is a terrestrial planet
with a thin atmosphere
It was named after the
Roman god of wealth
Neptune is the densest
giant planet

10. Phase
5
Test
Earth is the only
planet with life of
all of them
Prototype
Neptune is the
fourth-largest
planet of all
Phase
4
Ideate
Saturn is a gas
giant and has
several rings
Phase
3
Define
Despite being red,
Mars is actually a
very cold place
Phase
2
Empathis
e
Mercury is the
closest planet to
the Sun
Phase
1
Design thinking infographics

11. Design thinking infographics
Empathi
se
Mercury is the
closest planet
to the Sun
Venus It has a
beautiful name
and is hot
Define
Saturn is a gas
giant and the
biggest planet
Ideate
Neptune is the
fourth-largest
planet of all
Prototipe
Earth is the
only planet with
life of all
Impleme
nt
Problem
Feedbac
k
Mercury is the
closest planet
to the Sun

12. Design thinking infographics
Empathis
e
Mercury is the
closest planet to
the Sun
Define
Despite being red,
Mars is actually a
very cold place
Ideate
Saturn is a gas
giant and has
several rings
Prototype
Neptune is the
fourth-largest
planet of all
Test
Earth is the only
planet with life of
all of them

13. Design thinking infographics
Design thinking infographics
Mercury is the
closest planet
to the Sun
Empathi
se
Planet Mars is
actually a very
cold place
Define
Saturn is a gas
giant and has
several rings
Ideate
Neptune is the
fourth-largest
planet of all
Prototyp
e
Earth is the
only planet with
life of all
Test
Materialize
Understand Explore

14. Empathis
e
Mercury is the
closest planet to
the Sun
Step 1
Define
Despite being red,
Mars is actually a
very cold place
Step 2
Ideate
Saturn is a gas
giant and has
several rings
Step 3
Prototype
Neptune is the
fourth-largest
planet of all
Step 4
Test
Earth is the only
planet with life of
all of them
Step 5
Design thinking infographics

15. Design thinking infographics
Day 1 Day 2 Day 3 Day 4
Empathise Ideate Prototype Test
Mercury is the closest
planet to the Sun
Mars carries the name of
the Roman god of war
Saturn is a gas giant and
has several rings
Neptune is the farthest-
known planet
Define
It's composed mostly of
hydrogen and helium
Venus is the second
planet from the Sun
Neptune is the densest
giant planet of all

16. Mercury is the
closest planet to the
Sun
Empathis
e
Despite being red,
planet Mars is a
very cold place
Define
Earth is the blue
planet and also the
only one with life
Ideate
Planet Neptune is
the farthest planet
from the Sun
Prototype
Venus is the
second planet from
the Sun
Test
Saturn is the ringed
planet and it’s also
a gas giant
Implemen
t
Design thinking infographics

17. 06 Implement 05 Test Prototype
04
03 Ideate
02 Define
Design thinking infographics
It’s the farthest
planet from the Sun
It’s the ringed planet
and a gas giant
Despite being red,
it’s a cold place
It’s a gas giant and
the biggest planet
It has a beautiful
name and is hot
01 Empathise
Mercury is the closest
planet to the Sun

18. Ideate
Saturn is a gas
giant and has
several rings
Empathis
e
Mercury is the
closest planet to
the Sun
Prototype
Neptune is the
fourth-largest
planet of all
Define
Despite being red,
Mars is actually a
very cold place
Test
Earth is the only
planet with life of
all of them
Implemen
t
Venus has a
beautiful name,
but it’s hot
Design thinking infographics

19. Ideate
Saturn is a gas
giant and has
several rings
Empathis
e
Mercury is the
closest planet to
the Sun
Prototype
Neptune is the
fourth-largest
planet of all
Define
Despite being red,
Mars is actually a
very cold place
Test
Earth is the only
planet with life of
all of them
Design thinking infographics
5th
Step
1st
Step
4th
Step
3rd
Step
2nd
Step

20. Ideate
Saturn is a gas
giant and has
several rings
Empathi
se
Mercury is the
closest planet to
the Sun
Prototyp
e
Neptune is the
fourth-largest
planet of all
Define
Planet Venus
it’s hotter than
planet Mercury
Test
Earth is the only
planet with life
of all of them
Design thinking infographics
Stage 1 Stage 2 Stage 3

21. Stage 5
Design thinking infographics
Stage 1
Mercury is the
closest planet to
the Sun
Emphati
se
Stage 2
Planet Venus it’s
hotter than
planet Mercury
Define
Stage 3
Saturn is a gas
giant and has
several rings
Ideate
Earth is the only
planet with life of
all of them
Test
Stage 4
Neptune is the
fourth-largest
planet of all
Prototyp
e

22. Design thinking infographics
Mercury is the
closest planet to
the Sun
Empathis
e
Week 1
It’s name has
nothing to do
with metal
Saturn is a gas
giant and has
several rings
Define
Week 2
It's composed of
hydrogen and
helium gases
Mars is actually a
very cold place,
not hot at all
Ideate
Week 3
It's full of iron
oxide dust, his
red color
Jupiter is a gas
giant and the
biggest planet
Prototyp
e
Week 4
It was named
after the Roman
god of the skies
Earth is the only
planet with life of
all of them
Test
Week 5
Earth is the
planet where we
all live on

23. 05
Test
Earth is the only
planet with life of
all of them
04
Prototype
Neptune is the
fourth-largest
planet of all
03
Ideate
Saturn is a gas
giant and has
several rings
02
Define
Despite being red,
Mars is actually a
very cold place
01
Empathis
e
Mercury is the
closest planet to
the Sun
Design thinking infographics

24. Empathis
e
Mercury is the
closest planet to
the Sun
01
Design thinking infographics
Ideate
Saturn is a gas
giant and has
several rings
03
Test
Earth is the only
planet with life of
all of them
05
Define
Despite being red,
Mars is actually a
very cold place
02
Prototype
Neptune is the
fourth-largest
planet of all
03

25. Empathis
e
Mercury is the
closest planet
to the Sun
Design thinking infographics
Test
Earth is the
only planet with
life of all
Prototype
Neptune is the
fourth-largest
planet of all
Ideate
Saturn is a gas
giant and has
several rings
Define
Planet Mars is
actually a very
cold place

26. Design thinking infographics
1
Mercury is the closest planet to the Sun and also the smallest
Empathise
2
Mars is actually a very cold place full of iron oxide dust
Define
3
Jupiter is a gas giant and the biggest planet in the Solar System
Ideate
4
Venus has a beautiful name and is the second planet
Prototype
5
Saturn is a gas giant and also the ringed planet
Test

27. 2
Design thinking infographics
1
Mercury is the
closest planet to
the Sun
Earth is the
only planet that
harbors life
3
Venus has a
beautiful name
and is very hot
4
Jupiter is a gas
giant and the
biggest planet
5
Neptune is the
farthest planet
from the Sun
6
Planet Mars is
full of iron oxide
dust

28. 3
Ideate
Saturn is a gas
giant and has
several rings
1
Empathis
e
Mercury is the
closest planet to
the Sun
4
Prototype
Neptune is the
fourth-largest
planet of all
2
Define
Despite being red,
Mars is actually a
very cold place
5
Test
Earth is the only
planet with life of
all of them
Design thinking infographics

29. Design thinking infographics
Empathis
e
Mercury is the
closest planet
to the Sun
Ideate
Saturn is a gas
giant and has
several rings
Prototype
Neptune is the
fourth-largest
planet of all
Test
Earth is the
only planet with
life of all
Define
Despite being
red, Mars is a
cold place

30. 201
9
Ideate
It's a gas giant and
the biggest planet
3rd phase
202
1
Test
Saturn is a gas giant
and has rings
5th phase
202
0
Prototype
Venus is the second
planet from the Sun
4th phase
201
7
Empathise
It's the closest
planet to the Sun
1st phase
201
8
Define
Despite being red,
Mars is a cold place
2nd phase
Design thinking infographics

31. Empathise Define Ideate Prototype Test
It's the closest
planet to the Sun
Mars is a very
cold place
Earth is the only
planet with life
Venus is the
second planet
Saturn is a gas
giant planet
Phase A Phase B Phase C Phase D Phase E
Design thinking infographics

32. Design thinking infographics
Empathis
e
Mercury is the
closest planet
to the Sun
Ideate
Saturn is a gas
giant and has
several rings
Prototype
Neptune is the
fourth-largest
planet of all
Test
Earth is the
only planet with
life of all
Define
Despite being
red, Mars is a
cold place

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