A user visits a dental website's teeth whitening section and is added to a free teeth whitening ad campaign. As the user browses other websites, they see teeth whitening promotion ads from the dental company on Facebook and banners on other sites. Clicking any of these retargeted ads directs the user back to the dental website to schedule an appointment.

1. RETARGETING EXAMPLE:

2. RETARGETING EXAMPLE:

3. RETARGETING EXAMPLE
1. User visits the teeth whitening section of the
Smile Dental website
2. User is added to the Free Teeth Whitening
ad campaign
3. While browsing the web, user sees Teeth
Whitening Promotion on Facebook, as well as
branded banner ads on other popular websites
4. Upon clicking any of the ads from the
campaign, user is direct back to a simple form
to gather information to schedule their first
appointment

4. RETARGETING EXAMPLE: