Luca Signoretti

France France

Marketing Strategist, I help companies win consumers' preference globally | University Lecturer | MBA

Apparel / Fashion

I really got into the field of my life passion, consumer goods marketing, by total accident, right after my university degree. My first boss in Danone somehow decided I had the right profile to become a food marketer. When this first marketing role led to similar roles in other large food multinationals (Unilever, Ferrero, Campari...), I started realizing that, by pure chance, I was doing something I really loved. I realized that food marketing was exciting for me because of the emotional connection we all have with food. As my marketing roles became increasingly international, I was fascinated by how diverse consumers'​ relationships with food were at different latitudes. Here wer.