2. Divine
large accounts campaign
To contribute 600,000 THB
over a 6 month period
( July -> December )
to the Divine Gross Turnover
LARGE ACCOUNTS CAMPAIGN
Divine Campaign April 2016
lvh10042016
3. • Objective(s)
• Campaign structure
• Campaign info
• Prospect demographics
• Target audience selection assistant
• To have in place ( before – during – after )
• Project timeline
• Prospects listings
• Results evaluation
• Conclusion
Divine
large accounts campaign
4. • Campaign Objective(s):
– To contribute 600,000 THB in turnover ( July -> December ) to the Divine
Gross Turnover
– To achieve at least 6 planned prospect meetings with large accounts
(potential of 100,000/mth min.) between April 20 and May 20.
– To enroll at least 14 decision makers @ large accounts for the “Divine
Inner Net” membership program
– To achieve at least 20 downloads of either
• E-book (lead generation machine)
• Passport (all you need to know…)
• DIN-ISO (membership program )
• ROI calculator (benchmark)
– To create visibility and awareness with 55++ specific prospects
6. Thank you Page
Preparation
Data Gathering &
Campaign
Preparation
Passport
E-Book
Circle
Let Go?
Teaser Traditional
Mail (envelope)
Action?yes no
Teaser E-mail
Action?yes
no
Action?
noyes
ROI CalC
ConsultingConsulting
Session
And tell me More!
Scenario 2: via industry specific blog page
Landing Page = Industry
specific blog page
16. • ROI calculator - concept
Step 1
Explain concept:
1- analyze your budget allocation
2- benchmark with your industry
3- get feedback (option)
Enter your budget
allocation data:
1- the more details you provide,
the better the analysis
Enter your measured
(or estimated) return
per channel:
1- the more details you provide,
the better the analysis
Enter parameters:
1- currency
2- monthly or annual
3 - …
Step 2 Step 3 Step 4
Receive benchmark
Optimize
Get expert advice
19. • Further Campaign info:
– An initial sequence of
Postage mail -> Telephone call -> E-mail -> Telephone call -> Meet
– To facilitate follow-up, we will send in 3 batches of 25
• Potential Preparation Bottlenecks:
– Passport writing Jack
– E-book writing Luc
– Data gathering All
– DIN-ISO concept Luc
– Others ?
20. • Prospect demographics:
– Decision makers
– Bangkok
– Estimated annual marketing budget: 1,200,000 THB and up
– International MD/CEO (expat)
– Customer product/services average value > 100,000 THB
21. • Prospect demographics:
– Potential Industries
• International Schools B2C / B2B JACK 15
• Accounting and Auditing B2B LUC 10
• International Movers B2B LUC 10
• Hotel groups B2C / B2B TOM 15
• Hospitals B2C / B2B PAM 10
• Clinics B2C / B2B PAM 15
• Medical Tourism organizations B2C PAM 10
• Real Estate
• Restaurant Groups
• Spa’s and Wellness
• Business Conference Promotors
• Car Industries, Car Rental
• Airlines
• Constructors
• Universities
• Law Firms
• Serviced Offices
• Recruiters
• Language Schools
• …
We Collect:
- Most relevant Companies
- Turnover
- Decision Makers
- Address
- Phone
- E-mail
- …
23. • To have in place before Campaign Launch
Item Due Date Who Check
14 blogposts
Landing page 1
Landing page 2
Hubspot Agency Functionality
Stationary (envelopes, paper) Luc OK
Prospect List (Name, Company, C address, position,
source of info )
- Industries select
- Identify companies
- Research credentials
- Validate
- Research decision taker
- Verify decision taker
Tasks and responsibilities – detailed overview Jack OK
Campaign budget estimate
Postage mail content (booklet?)
Telephone script
E-mail content
24. • To have in place at start of Campaign Launch
Item Due Date Who Check
25. • To have in place by end of Campaign Launch
Item Due Date Who Check
26. Today
Week 1 3 5 7 9 11 13 15
2016
Campaign Start
Apr 22
Ph-1 Enveloppe Mailing
Apr 24
Ph-1 First follow-up Call
Apr 27
Ph-1 e-mail Follow-up
Apr 29
Ph-1 Second follow-up Call
Apr 30
Campaign Review - Adjust
May 6
Ph-2 Enveloppe Mailing
May 8
Ph-2 First follow-up Call
May 10
Ph-2 e-mail Follow-up
May 12
Ph-2 Second follow-up Call
May 14
Campaign Review - Adjust
May 19
Ph-3 Enveloppe Mailing
May 22
Ph-3 First follow-up Call
May 26
Ph-3 e-mail Follow-up
May 27
Ph-3 Second follow-up Call
May 31
Results Gathering
Jul 10
Project and Milestones
Evaluation
Jul 15
Create Infographic
Jul 18
Preparation
Phase
4/10 - 4/22
10 days
Execution Phase 4/22 - 5/31
28 days
Evaluation Phase 6/1 - 6/8
6 days
Prospect Meetings Phase 5/1 - 7/10
50 days
27. • Campaign Phase 1: 1 to 25
27-03-16 Update
Dates
Phase1 – Nr Company Contact Name Industry Function Mail Tel Envelop sent Called Email 1 Email 2 Result Info
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
28. • Campaign Phase 2: 26 to 50
27-03-16 Update
Dates
Phase 2 – Nr Company Contact Name Industry Function Mail Tel Envelop sent Called Email 1 Email 2 Result Info
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
29. • Campaign Phase 3: 51 to 75
27-03-16 Update
Dates
Session 1 – Nr Company Contact Name Industry Function Mail Tel Envelop sent Called Email 1 Email 2 Result Info
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
