History 104 Online Final Exam Essays Both of the following essays need to be prepared in advance and are to be submitted on the date exam. They should be cited and approx. 2 pages each. The individual exams are worth up to 50 points. 1. The U.S. had a period of unprecedented economic boom from the end of WWI to the early 1970s.Offer a critique as to how America’s golden age had come to such an abrupt end by the end of the 1970s. What were the causes of its decline? 2. During the 1960s, the U.S. had become a more open, more tolerant – in a word freer- country. Defend or refute that statement. Atha Corporation Revised Sales and Marketing Organizational Chart Sales and Marketing Vice President Director of Sales and Marketing Representative for domestic sales Market Research Manager Market research from market trends and data analytics International customer service representative Domestic customer service representative Representative for international sales Market research assistant Customer Service Manager Sales Manager For both sales manager and customer service manager, it is essential to keep someone for domestic and international. With language barriers and different mannerisms, it’s important to know how to handles customers from different countries. For market research the employee needs to be able to keep up to date with the latest market trends. With them, they will need an assistant who will eventually take over and already be prepared. 1 Atha CorporationRevised Human Resources Organizational Chart Manager Human Resources Vice President Human Resources Human Resource Generalist (Team building, research and development, employee recognition) Human Resource Generalist (Training & Development, Employee Relations, Risk Management) Humane Resource Generalist (Recruiting/job fair events, employee rewards, employee health and safety) Human Resource Generalist (Workforce Planning and Employment, Compensation and Benefits) Employee recognition is great to improve human resource’s to come up with new and innovative ideas. Research and development helps with product normalization, which will increase sales. Team building is essential in itself, because it will bring the team together and help each other to reach a common goal. Recruiting is vital for the future of the business. Employee health and safety will promote a better lifestyle, and promote healthier and productive employees. 1 Atha Corporation Strategic Alignment Worksheet: Sales and Marketing NAME: Amna Ehsan Overview Use this Strategic Alignment Worksheet (SAW) to help you complete the sections listed below. As you progress through the course, you will be instructed to complete and submit section(s) of the SAW. Once you have all of the sections completed, you are to incorporate the sections into the larger Atha Execution Plan, which is your final project deliverable (to be submitted in Unit 5). Sections of the SAW 1. G ...

1. History 104 Online
Final Exam
Essays
Both of the following essays need to be prepared in advance and
are to be submitted on the date exam. They should be cited and
approx. 2 pages each. The individual exams are worth up to 50
points.
1. The U.S. had a period of unprecedented economic boom from
the end of WWI to the early 1970s.Offer a critique as to how
America’s golden age had come to such an abrupt end by the
end of the 1970s. What were the causes of its decline?
2. During the 1960s, the U.S. had become a more open, more
tolerant – in a word freer- country. Defend or refute that
statement.
Atha Corporation
Revised Sales and Marketing Organizational Chart
Sales and Marketing Vice President
Director of Sales and Marketing
Representative for domestic sales
Market Research Manager
Market research from market trends and data analytics
International customer service representative

2. Domestic customer service representative
Representative for international sales
Market research assistant
Customer Service Manager
Sales Manager
For both sales manager and customer service manager, it is
essential to keep someone for domestic and international. With
language barriers and different mannerisms, it’s important to
know how to handles customers from different countries. For
market research the employee needs to be able to keep up to
date with the latest market trends. With them, they will need an
assistant who will eventually take over and already be prepared.
1
Atha CorporationRevised Human Resources Organizational
Chart

3. Manager
Human Resources
Vice President
Human Resources
Human Resource Generalist (Team building, research and
development, employee recognition)
Human Resource Generalist (Training & Development,
Employee Relations, Risk Management)
Humane Resource Generalist (Recruiting/job fair events,
employee rewards, employee health and safety)
Human Resource Generalist (Workforce Planning and
Employment, Compensation and Benefits)
Employee recognition is great to improve human resource’s to
come up with new and innovative ideas. Research and
development helps with product normalization, which will
increase sales. Team building is essential in itself, because it
will bring the team together and help each other to reach a
common goal. Recruiting is vital for the future of the business.

4. Employee health and safety will promote a better lifestyle, and
promote healthier and productive employees.
1
Atha Corporation
Strategic Alignment Worksheet: Sales and Marketing
NAME: Amna Ehsan
Overview
Use this Strategic Alignment Worksheet (SAW) to help you
complete the sections listed below. As you progress through the
course, you will be instructed to complete and submit section(s)
of the SAW. Once you have all of the sections completed, you
are to incorporate the sections into the larger Atha Execution
Plan, which is your final project deliverable (to be submitted in
Unit 5).
Sections of the SAW
1. Goals and Activities (Unit 2)
1. Interview Questions (Unit 3)
1. Department Purpose Statements (Unit 4)
1. Performance Standards (Unit 4)
Checklist for Sales and Marketing Area
Mary Atha, CEO, has provided this checklist of overall

5. organization goals for the sales and marketing area. Read the
checklist and use it as a point of reference for your development
of this SAW.
1. Double Atha sales without lowering price.
2. Increase international sales.
3. Ensure accurate on-time delivery.
4. Plan, organize, lead, and control the resources of sales and
marketing department to meet company goal of growing the
business by 100%.
1.0 Goals and Activities.Develop goals and activities for the
sales and marketing area. Submit this section in Unit 2.
Goals
Activities to support this goal (add more rows if needed)
1.1 Retain existing employees.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
Make sure all employees are up to date and experience with
sales and marketing
Experienced employees will know exactly how to sell products
and take care of customer service
30 days

6. 1.2 Add seven new employees.
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Work with human resources to create job postings and job fairs
It will quickly help us hire more staff
60 days
1.3 Create new organization chart for the sales and marketing
area.
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Create a descriptive chart detailing sales procedures and profits
Help eliminate any procedures where cost is not effective
10 days
1.4 Improve employee performance.

7. What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Set goals and rewards
Employees will work harder to achieve set goals and rewards
30 days
1.5 Train
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Set up training modules for different sale’s environments
Employees will be ready to tackle any scenario
60 days
1.6 Sales and Marketing requirements are kept
What are the supporting activities?
How will this achieve the goal?

8. What is the achievement deadline?
Keep a checklist
Make sure everything is done correctly
60 days
1.7 Retain existing staff
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Employee can fill out surveys
This will show how employee’s feel and what improvements can
be made to keep them happy
10 days
2.0 Interview Questions.Write interview questions for the sales
and marketing area. Submit this section in Unit 3. Add more
rows if needed.

9. Interview question
Rationale for including this question
2.1. How well do you keep up to date on your target market?
Whether the candidate is an expert at selling products and how
well they up to date on market trends
2.2. How would you explain what Atha Corp does to someone
who has no idea?
How well they know the company they want to work for
2.3. Tell me about a past marketing project you have worked on.
What was the deadline and how many people were on the
project
Gives an idea of previous work environment
2.4. Did you ever come up with any marketing ideas?
How well they come up with ideas
2.5. Do you spend more time calling new clients or keeping a
good standing with current clients?
Where their focus lies
3.0 Purpose Statement.Write a purpose statement for the sales
and marketing area. Submit this section in Unit 4.
Most of us are aware of the term purpose statement but are
unsure of what its real meaning is within an organization. It is a
statement describing the organization’s purpose, or the reason
for its existence. The purpose of an organization reflects a
desired position in the marketplace. It should accurately answer
to the questions below. The purpose statement is the written
summary of those answers. The most effective purpose
statements are short, concise, and direct. A good purpose
statement is between 2–3 sentences.
Purpose Statement
Who are we?
What do we do?
For whom do we do this?
How do we know when we are getting it done?

10. Atha Corp thrives at providing excellent service to all our
clients while keeping the employees happy
Atha Corp offers excellent management and services to our
clients
Atha Corp provides service to a wide range of diverse clients
Once our client’s needs and wants are fulfilled
Compile the answers to the four questions into a concise 2–3-
sentence statement summarizing those questions. This statement
is your Purpose Statement.
Atha Corp’s mission is to fulfill our client’s needs. To ensure
our client’s needs, we provide excellent and quality services,
while keeping our employees happy.
4.0 Performance Standards. Identify performance standards for
the sales and marketing area. Submit this section in Unit 4. Add
more rows if needed.
Performance Standards
Rationale for including this performance standard
4.1 Meeting deadlines
How well they keep up to par
4.2 Excellence
Dedication and whether they go above and beyond
4.3 Effectiveness
How well their methods work
4.4 Morale
If they keep the team upbeat and happy
4.5

11. 5
Atha Corporation
Strategic Alignment Worksheet: Human Resources
NAME: Amna Ehsan
Overview
Use this Strategic Alignment Worksheet (SAW) to help you
complete the sections listed below. As you progress through the
course, you will be instructed to complete and submit section(s)
of the SAW. Once you have all of the sections completed, you
are to incorporate the sections into the larger Atha Execution
Plan, which is your final project deliverable (to be submitted in
Unit 5).
Sections of the SAW
1. Goals and Activities (Unit 2)
1. Interview Questions (Unit 3)
1. Department Purpose Statements (Unit 4)
1. Performance Standards (Unit 4)
Checklist for Human Resources Area
Mary Atha, CEO, has provided this checklist of overall
organization goals for the human resources area. Read the
checklist and use it as a point of reference for your development

12. of this SAW.
1. Ensure staffing requirements are met.
2. Retain existing staff.
3. Hire and train new staff.
4. Plan, organize, lead, and direct the human resources of the
company to meet the goal of growing the business by 100%.
1.0 Goals and Activities.Develop goals and activities for the
human resources Area. Submit this section in Unit 2.
Goals
Activities to support this goal (add more rows if needed)
1.1 Retain existing employees.
What are the supporting activities?
How will this activity achieve the goal?
What is the achievement deadline?
Have employees fill out a work performance sheet and review
It will show how employees feel about their employers and any
needs for improvements
60 days
1.2 Add two additional human resources generalists.
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?

13. Administer employee training programs
Employees are up to date with all the current programs and
technologies
60 days
Compensate employees for achieving higher education
Encourage employers to pursue higher education
60 days
1.3 Assist department managers in the hiring of new employees.
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Do a career fair at local colleges and communities
Provide new candidates for hire
30 days
1.4 Assist department managers with the improvement of
employee performance.
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?

14. Provide motivational programs and compensations
Get employees to work harder and better
40 days
1.5 Create new organization chart for the human resources area.
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Describes roles of employees and management with job
descriptions
Have a set rule on everyone’s responsibility
5 days
1.6 Turnover
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Keeping employees wanting to work there and happy

15. Keep employees
10 days
1.7 Carrying out all duties
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Keeping a checklist
Keeping everything up to date
5 days
1.8 Following all legal procedures
What are the supporting activities?
How will this achieve the goal?
What is the achievement deadline?
Making sure all paper work is up to date
All paperwork will be compliant
20 days

16. 2.0 Interview Questions.Write interview questions for the
human resources area. Submit this section in Unit 3. Add more
rows if needed.
Interview question
Rationale for including this question
2.1. Describe an ideal workplace.
Will determine the type of environment the candidate likes and
if it fits with Atha Corp
2.2. Did you ever deal with difficult situations with an
employer, manager, or co-worker? If so, how did you handle it?
Shows how well the candidate can handle confrontation
2.3. How do you handle unethical situations?
If the candidate is by the book and ethical
2.4. How would you handle a team with conflict or a
dysfunctional team?
How well the candidate can bring a team together
2.5. What is the largest number of employees you have leaded
and how diverse were they?
Can the candidate handle diverse groups of people and
personalities
3.0 Purpose Statement.Write a purpose statement for the human
resources area. Submit this section in Unit 4.
Most of us are aware of the term purpose statement but are

17. unsure of what its real meaning is within an organization. It is a
statement describing the organization’s purpose, or the reason
for its existence. The purpose of an organization reflects a
desired position in the marketplace. It should accurately answer
to the questions below. The purpose statement is the written
summary of those answers. The most effective purpose
statements are short, concise, and direct. A good purpose
statement is between 2–3 sentences.
Purpose Statement
Who are we?
What do we do?
For whom do we do this?
How do we know when we are getting it done?
Atha Corp thrives at providing excellent service to all our
clients while keeping the employees happy
Atha Corp offers excellent management and services to our
clients
Atha Corp provides service to a wide range of diverse clients
Once our client’s needs and wants are fulfilled
Compile the answers to the four questions into a concise 2–3-
sentence statement summarizing those questions. This statement
is your Purpose Statement.
Atha Corp’s mission is to fulfill our client’s needs. To ensure
our client’s needs, we provide excellent and quality services,
while keeping our employees happy.
4.0 Performance Standards.Identify performance standards for
the human resources area. Submit this section in Unit 4. Add
more rows if needed.
Performance Standards

18. Rationale for including this performance standard
4.1 Excellence
Dedication and whether they go above and beyond
4.2 Effectiveness
How well their methods work
4.3 Morale and employee relations
If they keep the team upbeat and happy
4.4
4.5
5