Personal Information
Organization / Workplace
Phoenix, Arizona Area, AZ United States
Occupation
Digital, Acquisition, Growth, & Revenue Marketing Expert | Author | Speaker | Wellness Coach | Cancer Survivor
Industry
Advertising / Marketing / PR
Website
www.heathercooan.com
About
Heather is an entrepreneur, author, international speaker, & an ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation, and eCommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.
Tags
ppc
marketing automation
crm
buyer's journey
content marketing
lead scoring
funnel measurement
demand generation
facebook ppc
facebook advertising
facebook ads
digital marketing
digital strategy
marketing strategy
brand management
customer journey
utah dmc
content strategy
email marketing
paid media
sales enablement
sales
hubspot
social ads
social ppc
social advertising
paid social
facebook
facebook marketing
salesforce
marketo
b2b
b2b marketing
growth
revenue strategy
attribution
campaign tracking
excel
google analytics
web analytics
bing advertising
bing ads
bidding strategy
bing ads best practices
adwords
google shopping
product listing ads
pla
google adwords
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