Analysis is contacted Research Background,Research,Objectives,Research Methodology, Communication and Culture at Panteion University. by the newbies Market Research Media@ADandPRLab

1. Course: MarketingLab@ADandPRLab,CMC Department,
Panteion University, Athens, Greece
Instructor: Kostantinos Ioannides – Chrstina Vlassi
Professor: Dimitra Iordanoglou and Betty Tsakarestou, Ph.D, Assistant
Professor and Head of Advertising and Public Relations Lab, Panteion University,
Athens, Greece

2. Contents
1. Research Background
2. Research Objectives
3. Research Methodology
4. Research Sample
5. Timing
6. Research Finding
a. A Foreword
b. Psychographics
c. Skills
d. Psychographics – Projective Teachings
7. Conclusion
8. Photos

3. RESEARCH BACKGROUND
The research was done for :
 Educational reasons
 Personal interesting
 Investigate how a start up functions
 Recognize better the word of start up

4. RESEARCH OBJECTIVES
The purpose of research was to recognize the characteristics of
start up:
 Record of chronicle work
 Skills and abilities
 Technology

5. RESEARCH METHODOLOGY
 Our audience was start uppers
 The method of our interviews was face to face because:
1. Keep Focus
2. Accurate screening we understand their feelings better from tone of their
voice
3. Capture behaviors
4. Longer questionnaires possible
 We collect data, which translates and interpret, through qualitative research and
conclude.

6. RESEARCH SAMPLE
We choose from 5 teams to 2 start ups which called Solomon and
CityChange
25years
old
Men
Founder
23 years
old
Men
Founder
Solomon CityChange

7. TIMINGS
Date:11May
Hour:17:00-
17:40
Solomon
Date:11
May
Hour:17:50-
18:20
CityChange

8. RESEARCH Findings

9. Α FOREWORD
They are students and have an idea which try to actualize through
Impact Hub.
Their idea arise from personal need and for this reason they are
very enthusiastic with their start up. They deal with a lot of
problems in the beginning which occupy them until now. They
are famous from social media and diverse interviews.

10. Πρέπει να έχεις ένα σκοπό, μόλις
μπαίνεις σε αυτό το παιχνίδι και σε
αυτή τη γίγα που παίζουνε, παίζουνε
αρκετά κακώς κείμενα μέσα είτε από
χορηγίες είτε από συνεργασίες είτε
από διάφορα άλλα τέτοια , πρέπει να
μην προσπαθείς να ξεπουλήσεις.
Οτιδήποτε έχεις σαν όραμα
από μόνος σου, μόλις μπεις σε
μία ομάδα σίγουρα θα αλλάξεις
και πρέπει να αλλάξει. Δεν
είναι για τη πάρτη σου μόνο το
όραμα.
Aυτός ο άνθρωπος
περπατά διαφορετικά
από τον προηγούμενο
σίγουρα.
Λοιπόν στα
λόγια του Shia
labeouf «just
do it».
Journey with share
Make the change
Happen
Θα εντυπωσιαστείς με το πόσα
πράγματα μπορεί να σου
προσφέρει ένας άλλος πόσες
λύσεις μπορεί να σου δώσει ή
πόσο μπορεί να σε γειώσει και
να σου πει είναι για τα
σκουπίδια η ιδέα σου.

11. PSYCHOGRAPHICS
 They were happy, agreeable, communicative, open-minded.
 They were creative, active, innovative.
 They search stimulus for continue their start up.
 Skills: They want to learn all the time , to work hard, to not give
up, to be pacients.

12. PSYCHOGRAPHICS
1) Record of chronicle work
 They search people which are interested about this attempt, be agreeable, have
energy and will (θέληση) and like volunteering. They were beginners and have
problems with bureaucracy. When have an idea, to continue , to not give up, not to
be afraid that you will fail and be ready to start. They are interested about the team
because the team is a key for develop their start ups and after is the vision. Without
team , the vision does not function. They emphasize the cooperation among teams .
2) Technology
 They communicated their ideas among social media, facebook and interviews and
help them the technology to continue their attempt. They want first to work hard
their product and after to promote it via technology.

13. SKILLS
 There are young trying in a difficult period economically and socially to develop
their start up. Their Philosophy is to help the society to be bounce back
(anakamptw) and solve severe problems. They focus to society a operational
function. They volunteer and do not interested profit.
 They are hacker for example they want to explore the world, to change things and
ideology, to do many jobs, to be creative, to be useful in the society and have a
different style. Moreover, develop their spirit and knowledge.

14. PSYCHOGRAPHICS - PROJECTIVE
TECHNICS
 They contribute for the society, be different, are interested about many
things(ψαγμένοι). They have a different style.
 They criticsize themselves like people which change always jobs, walk differently,
not to be interested about money but to help the society.
 They are determined for their attempt and have passion with their jobs.

15. Conclusion
 The methodology that we use it was face to face
 Their ideas came from personal need
 They mostly are creative , active and enthusiastic
 They are will and doing volunteering
 They prefer the team than the vision
 The pay attention to the society and they always investigate

16. PHOTOS
Solomon City Change

17. Ευθυμίου Λυγερή-Ευαγγελία
Νικολάου Χρυστάλλα
Παπανικολάου Σοφία
eylilia@hotmail.com
Kristallo_nic@hotmail.com
Papanikolaousof@gmail.com