How to throw a killer social media cocktail party!

•

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L&A Social Media

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IT’S NOT THAT WE
DON’T LIKE
TRADITIONAL
MARKETERS,

WE JUST FIND THEM
TO BE A BIT,
ANTI - SOCIAL.
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

HI.
WE’RE GINA & DAVE
FROM L&A
SOCIAL MEDIA.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

HOSTING YOUR
SOCIAL MEDIA
COCKTAIL PARTY.

A SIMPLE SEVEN STEP
GUIDE.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

STEP 1.

DON’T PRE-GAME
WITH JÄGERBOMBS.
-OR-
THAT’S HOW
MISTAKES HAPPEN.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

WE KNOW,
THAT YOU KNOW,
ABOUT SOCIAL.

BUT WE TOOK A LOOK
AT SOME ALCOHOL PAGES,
AND NOTED A FEW
FAUX PAS.
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

1. THINKING YOUR
SOCIAL MEDIA
COMMUNITY,
IS YOU.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

2. IGNORING YOUR
COMMUNITY.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

3. ONLY TALKING
ABOUT YOURSELF.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

4. SOCIAL MEDIA
SCHIZOPHRENIA.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

5. IGNORING INNOVATION.
NOT BEING AGILE.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

6. LIVING IN A BUBBLE,
AND FORGETTING
THE REAL WORLD.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

WRITE YOUR
GUEST LIST.

ANALYSE WHO IS YOUR
TARGET MARKET.

WHO DO YOU REALLY
WANT AT YOUR PARTY?
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

“HEY, LOOK WHAT I FOUND
UNDER THE COUCH.”

TAKE NOTE OF YOUR
MISTAKES & SUCCESSES

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

STEP 3.
STOCK YOUR BAR.
-OR-
PLATFORM SELECTION.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

FACEBOOK TAP BEER.

69% OF AUSTRALIANS
ACTIVELY USE IT.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

FACEBOOK TAP BEER.

56% CHECK IT DAILY.
12% CHECK IT HOURLY.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

TWITTER SHOTS.

10% OF AUSTRALIANS
ARE TWEETING.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

TWITTER SHOTS.

66% OF TWEETERS
ARE MALE.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

PINTEREST CHAMPAGNE.

4 OUT OF 5 USERS
ARE FEMALE.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

PINTEREST CHAMPAGNE.

70% OF USERS HAVE
MADE A PURCHASE
THROUGH
PINTEREST.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

INSTAGRAM WHISKEY.

1 MILLION
AUSTRALIANS
ARE
INSTAGRAM-ING.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

INSTAGRAM WHISKEY.

GLOBALLY THEY
ARE SHARING
40 MILLION
PHOTOS
PER DAY.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

YOUTUBE VODKA.
IT MIXES WELL.

500 YEARS OF
YOUTUBE VIDEOS
ARE WATCHED VIA
FACEBOOK, DAILY.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

YOUTUBE VODKA.
IT MIXES WELL.

4.6 BILLION ADS
WERE CHOSEN TO
BE WATCHED
IN 2012.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

STEP 4.
WRITING YOUR
COCKTAIL LIST.
-OR-
PREPARING YOUR
SOCIAL STRATEGY &
COMMUNICATION PLAN.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

PHYSICALLY WRITE
YOUR COCKTAIL LIST.

DO YOU HAVE A
30 DAY CONTENT PLAN?

IS EVERY POST
ON STRATEGY?
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

THEME YOUR
COCKTAIL LIST.

KNOW YOUR MONTHLY,
WEEKLY, DAILY THEME.

DON’T COME AS A PIRATE
TO A PRINCESS PARTY.
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

“HEY, CAN YOU MAKE ME
A HARVEY WALLBANGER?”.

DON’T FORGET TO
BE AGILE.

IF PEOPLE WANT IT,
GIVE IT TO THEM.
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

STEP 5.

MIXING YOUR COCKTAILS.
-OR-
POSTING &
ENGAGEMENT

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

THE THREE RULES
TO BEING SOCIAL.

1. ADD VALUE
2. ADD VALUE
3. ADD VALUE

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

EVERYONE IS
WATCHING YOU HOST.

WHILE YOU’VE GOT
THE ROOM, TELL
A GREAT STORY.
(AND ALWAYS WATCH YOUR
SPELLING & GRAMMAR).

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

“OMG THIS COCKTAIL
TASTES AMAZING.”

STRIVE TO CREATE
AN EMOTIONAL
RESPONSE THROUGH
POSTING.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

BE TOPICAL.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

BE INNOVATIVE.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

BE RELEVANT.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM

BE DIFFERENT.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

STEP 6.

“SO, WHAT ARE YOU
DOING LATER TONIGHT?”
-OR-
CAPITALISING ON A
COMMUNITY THAT WANTS
TO FOLLOW YOU.
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

“HOW RAD WAS L&A’S
CRAZY COCKTAIL PARTY?”

TURN STRANGERS
INTO FANS, AND FANS
INTO ADVOCATES.

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

STEP 7.

MAKING NEW FRIENDS

-OR-

THE CREATION OF YOUR
SOCIAL MARKETING ASSET
+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

HAVE YOU EVER SEEN
SOMEONE STANDING IN A
SHOP, REVIEWING A
PRODUCT ON THEIR PHONE
WHILE THEY’RE STANDING
RIGHT IN FRONT OF IT?

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

+61 0449 097 215 GINA@LEDNYAKASSOCIATES.COM LEDNYAKASSOCIATES.COM

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I believe through my professional experiences, I have accomplished many different goals under very unusual circumstances, giving me the knowledge to see every situation with questioning eyes and find solutions for every problem, even if they do not follow the norm. My favorite part of every job is problem solving, reviewing Budgets and Financial Statements, as well as training staff to new processes and procedures. I am always looking for improvements and minimization of duplicate work with new technology, and like to learn new ways to improve my work at all times. I am very proficient with technology and am normally the one people go to with questions of any kind. I am confident that I can offer you the customer service, communication and problem-solving skills you are seeking.

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