Andres Glusman, Meetup, Failure is Great and Other Myths About Adopting Lean Startup @ The Lean Startup Conference 12/3/12

1. 3 MYTHS ABOUT GOING LEAN
Andres Glusman
VP - Product, Strategy & Community Meetup
DEC 2012
@glusman

2. @glusman
://www.flickr.com/photos/fr3d/3974493846/sizes/l/in/photostream/

3. @glusman

4. @glusman

5. 5
@glusman

6. MYTH 1:
People give a
damn about
“Lean”
@glusman

7. 7
@glusman

8. 8
@glusman

9. PROCESS
9
@glusman

10. Just started doing it
@glusman

11. Just started doing it
@glusman

12. 12
@glusman

13. On pace to do 600 usability sessions this
year
Will cost around $30,000
(less than 1 outsourced usability project)
@glusman

14. Shorten the time between someone
at Meetup wondering how someone
would react to something
and
actually watching someone react
to something
@glusman

15. MALKOVICH
BIAS:
THE TENDENCY TO BELIEVE THAT
EVERYONE USES TECHNOLOGY
LIKE YOU DO
@glusma
@glusman

16. Shifts the conversation from
how I would use the
website to how this user
uses the website
@glusman

17. REALITY 1:
People give a
damn about
lean
@glusman

18. MYTH 2:
People want to
test things
@glusman

19. @glusman

20. REALITY:
People want to
test things
@glusman

21. 21
@glusman

22. “I guess I’m not really
psyched about spending my
time running split tests”
@glusman

23. Tested easy things:
• Sales funnel  10% lift
• Subject lines  7% lift
• Buttons in email  8% lift
• Onboarding flow  30% lift
• Algorithm changes  42% lift
23
@glusman

24. “Let’s test it!”
@glusman

25. What would
you do if you
assumed you
would fail?
@glusman

26. 26
@glusman

27. 27
@glusman

28. GO AFTER THE THINGS THAT WILL
CAUSE US TO FAIL AS FAST AND
OFTEN AS WE CAN
28
@glusman

29. REALITY:
People want to
test things
that people use
@glusman

30. MYTH 3:
You can test
your way to a
great experience
@glusman

31. “Let’s test it!”
@glusman

32. 32
@glusman

33. 33 (credit @jasonfried) @glusman

34. DESIGN + LEAN
34
@glusman

35. 35
@glusman

36. 36
@glusman

37. 37
@glusman

38. 2 3
1
38
@glusman

39. 39
@glusman

40. REALITY 3:
Vision guides
experiments
+
Experiments
validate vision
@glusman

41. Andres Glusman
andres@meetup.com
@glusman
41
@glusman