BEYOND LANDING PAGES
5 Ways to Find Out if Your Idea is Stupid

Laura Klein
@lauraklein
Saturday, December 7, 13
So, You Have An Idea

you should probably find out if it’s stupid.
Saturday, December 7, 13
Have You Tried A Landing Page?

of course, you have
Saturday, December 7, 13
Landing Pages Are Good For…

learning whether people are interested enough in your idea to give you their email
addresses
...
Landing Pages Are Bad For…

Everything Else

Saturday, December 7, 13
So, have you tried anything else?

Saturday, December 7, 13
But What Else Is There?

audience building
concierge
wizard of oz
fake door
crowdfunding

Saturday, December 7, 13
Audience Building: Who Did It?

Saturday, December 7, 13
Audience Building: What’s It Good For?

learning the size of the audience you can attract to your product before committin...
Audience Building: How Do You Do It?

Give away expertise for free on a regular basis
Establish yourself as an expert in t...
Audience Building: What Does That Mean?

CONNECT!

Saturday, December 7, 13
Concierge: Who Did It?

Saturday, December 7, 13
Concierge: What’s It Good For?

learning what is actually required for your product before committing a lot of
money and t...
Concierge: How Do You Do It?

Provide a service for someone manually
Figure out the parts of the problem that users need t...
Concierge: What Does That Mean?

HELP!

Saturday, December 7, 13
Wizard Of Oz: Who Did It?

Saturday, December 7, 13
Wizard Of Oz: What’s It Good For?

learning what you need to automate before committing a lot of money and
technical resou...
Wizard Of Oz: How Do You Do It?

Use humans instead of automation until you can’t
Do things that don’t scale

Saturday, De...
Wizard Of Oz: What Does That Mean?

PRETEND!

Saturday, December 7, 13
Fake Door: Who Did It?

Saturday, December 7, 13
Fake Door: What’s It Good For?

learning whether users have any interest in your feature before committing a lot of
money ...
Fake Door: How Do You Do It?

Add the first interaction with an interface
Provide a good experience for the user even if it...
Fake Door: What Does That Mean?

MEASURE!

Saturday, December 7, 13
Crowdfunding: Who Did It?

Saturday, December 7, 13
Crowdfunding: What’s It Good For?

learning whether users will pay for your product before committing a lot of
money and t...
Crowdfunding: How Do You Do It?

Post your idea on Kickstarter
Ask for a credit card or pre-payment

Saturday, December 7,...
Crowdfunding: What Does That Mean?

SELL!

Saturday, December 7, 13
Those Experiments Again

audience building
concierge
wizard of oz
fake door
crowdfunding

Saturday, December 7, 13
So, that’s all of them, right?

Saturday, December 7, 13
HAHAHAHAHAHAHAHAHA!
(no)

Saturday, December 7, 13
Incredibly Generic Steps For Creating Your Own
Experiments

1. Identify what you want to learn.
2. Figure out a way to lea...
Questions?
@lauraklein
laura@usersknow.com
http://www.usersknow.com
UX for Lean Startups

Saturday, December 7, 13
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Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein

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Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein @lauraklein

The Lean Startup Conference 2013
http://leanstartup.co/

Published in: Business, Technology

Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein

  1. 1. BEYOND LANDING PAGES 5 Ways to Find Out if Your Idea is Stupid Laura Klein @lauraklein Saturday, December 7, 13
  2. 2. So, You Have An Idea you should probably find out if it’s stupid. Saturday, December 7, 13
  3. 3. Have You Tried A Landing Page? of course, you have Saturday, December 7, 13
  4. 4. Landing Pages Are Good For… learning whether people are interested enough in your idea to give you their email addresses Saturday, December 7, 13
  5. 5. Landing Pages Are Bad For… Everything Else Saturday, December 7, 13
  6. 6. So, have you tried anything else? Saturday, December 7, 13
  7. 7. But What Else Is There? audience building concierge wizard of oz fake door crowdfunding Saturday, December 7, 13
  8. 8. Audience Building: Who Did It? Saturday, December 7, 13
  9. 9. Audience Building: What’s It Good For? learning the size of the audience you can attract to your product before committing a lot of money and technical resources Saturday, December 7, 13
  10. 10. Audience Building: How Do You Do It? Give away expertise for free on a regular basis Establish yourself as an expert in the space Build a community of like minded people Saturday, December 7, 13
  11. 11. Audience Building: What Does That Mean? CONNECT! Saturday, December 7, 13
  12. 12. Concierge: Who Did It? Saturday, December 7, 13
  13. 13. Concierge: What’s It Good For? learning what is actually required for your product before committing a lot of money and technical resources Saturday, December 7, 13
  14. 14. Concierge: How Do You Do It? Provide a service for someone manually Figure out the parts of the problem that users need the most help with Saturday, December 7, 13
  15. 15. Concierge: What Does That Mean? HELP! Saturday, December 7, 13
  16. 16. Wizard Of Oz: Who Did It? Saturday, December 7, 13
  17. 17. Wizard Of Oz: What’s It Good For? learning what you need to automate before committing a lot of money and technical resources Saturday, December 7, 13
  18. 18. Wizard Of Oz: How Do You Do It? Use humans instead of automation until you can’t Do things that don’t scale Saturday, December 7, 13
  19. 19. Wizard Of Oz: What Does That Mean? PRETEND! Saturday, December 7, 13
  20. 20. Fake Door: Who Did It? Saturday, December 7, 13
  21. 21. Fake Door: What’s It Good For? learning whether users have any interest in your feature before committing a lot of money and technical resources Saturday, December 7, 13
  22. 22. Fake Door: How Do You Do It? Add the first interaction with an interface Provide a good experience for the user even if it’s not what they expect Saturday, December 7, 13
  23. 23. Fake Door: What Does That Mean? MEASURE! Saturday, December 7, 13
  24. 24. Crowdfunding: Who Did It? Saturday, December 7, 13
  25. 25. Crowdfunding: What’s It Good For? learning whether users will pay for your product before committing a lot of money and technical resources Saturday, December 7, 13
  26. 26. Crowdfunding: How Do You Do It? Post your idea on Kickstarter Ask for a credit card or pre-payment Saturday, December 7, 13
  27. 27. Crowdfunding: What Does That Mean? SELL! Saturday, December 7, 13
  28. 28. Those Experiments Again audience building concierge wizard of oz fake door crowdfunding Saturday, December 7, 13
  29. 29. So, that’s all of them, right? Saturday, December 7, 13
  30. 30. HAHAHAHAHAHAHAHAHA! (no) Saturday, December 7, 13
  31. 31. Incredibly Generic Steps For Creating Your Own Experiments 1. Identify what you want to learn. 2. Figure out a way to learn exactly that. 3. Profit! Iterate! Saturday, December 7, 13
  32. 32. Questions? @lauraklein laura@usersknow.com http://www.usersknow.com UX for Lean Startups Saturday, December 7, 13

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