Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid by Laura Klein @lauraklein The Lean Startup Conference 2013 http://leanstartup.co/

1. BEYOND LANDING PAGES
5 Ways to Find Out if Your Idea is Stupid
Laura Klein
@lauraklein
Saturday, December 7, 13

2. So, You Have An Idea
you should probably find out if it’s stupid.
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3. Have You Tried A Landing Page?
of course, you have
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4. Landing Pages Are Good For…
learning whether people are interested enough in your idea to give you their email
addresses
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5. Landing Pages Are Bad For…
Everything Else
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6. So, have you tried anything else?
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7. But What Else Is There?
audience building
concierge
wizard of oz
fake door
crowdfunding
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8. Audience Building: Who Did It?
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9. Audience Building: What’s It Good For?
learning the size of the audience you can attract to your product before committing
a lot of money and technical resources
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10. Audience Building: How Do You Do It?
Give away expertise for free on a regular basis
Establish yourself as an expert in the space
Build a community of like minded people
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11. Audience Building: What Does That Mean?
CONNECT!
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12. Concierge: Who Did It?
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13. Concierge: What’s It Good For?
learning what is actually required for your product before committing a lot of
money and technical resources
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14. Concierge: How Do You Do It?
Provide a service for someone manually
Figure out the parts of the problem that users need the most
help with
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15. Concierge: What Does That Mean?
HELP!
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16. Wizard Of Oz: Who Did It?
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17. Wizard Of Oz: What’s It Good For?
learning what you need to automate before committing a lot of money and
technical resources
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18. Wizard Of Oz: How Do You Do It?
Use humans instead of automation until you can’t
Do things that don’t scale
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19. Wizard Of Oz: What Does That Mean?
PRETEND!
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20. Fake Door: Who Did It?
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21. Fake Door: What’s It Good For?
learning whether users have any interest in your feature before committing a lot of
money and technical resources
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22. Fake Door: How Do You Do It?
Add the first interaction with an interface
Provide a good experience for the user even if it’s not what
they expect
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23. Fake Door: What Does That Mean?
MEASURE!
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24. Crowdfunding: Who Did It?
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25. Crowdfunding: What’s It Good For?
learning whether users will pay for your product before committing a lot of
money and technical resources
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26. Crowdfunding: How Do You Do It?
Post your idea on Kickstarter
Ask for a credit card or pre-payment
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27. Crowdfunding: What Does That Mean?
SELL!
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28. Those Experiments Again
audience building
concierge
wizard of oz
fake door
crowdfunding
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29. So, that’s all of them, right?
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30. HAHAHAHAHAHAHAHAHA!
(no)
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31. Incredibly Generic Steps For Creating Your Own
Experiments
1. Identify what you want to learn.
2. Figure out a way to learn exactly that.
3. Profit! Iterate!
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32. Questions?
@lauraklein
laura@usersknow.com
http://www.usersknow.com
UX for Lean Startups
Saturday, December 7, 13