2. OVERVIEW
ON APRIL 8TH AND 9TH, REAL SIMPLE HOSTED
ITS 3RD ANNUAL BEAUTY AND BALANCE EVENT—
a pop-up experience highlighting the best beauty
and wellness products, services, and techniques in
New York City. On-site, guests enjoyed editor meet–
and–greets, tips from expert stylists, specialized
barre classes with master trainers from Pure
Barre, complimentary hair, makeup, and skincare
treatments, food demonstrations, a delicious
dessert bar, a cocktail party, and more.
DATES
Friday and Saturday, April 8–9, 2016
LOCATION
Andaz 5th Avenue, New York City
ATTENDANCE
Friday VIP Bloggers: 70+
Saturday Consumers: 350+
3.
4. EXCLUSIVE VIP
EVENT PREVIEW
Bloggers and press were invited to a special VIP Beauty
& Balance event preview for an exclusive afternoon of
pampering to maximize the social reach of the program.
In total, over 70 notable beauty, fashion, fitness, and
lifestyle bloggers attended the event and shared their
experiences across their social platforms and blogs–
garnering a total of 3MM+ impressions.
3–6PM BEAUTY SERVICES
• Drybar hairstyling
• Laura Geller mini makeovers
• Wink eyebrow threading
3:30 & 4:30PM “PURE AND SIMPLE”
BARRE CLASSES
• Pure Barre master trainers led 40–minute full body
workouts focused on small isometric movements
working each muscle group
5–7PM CHOBANI DESSERT BAR +
TITO’S COCKTAIL PARTY
• Chobani served their new Simply 100 Vanilla yogurt
with an array of toppings at their Creation Bar
• Tito’s treated consumers to three delicious
spring cocktails
FRIDAY, APRIL 8TH
5.
6. CONSUMER
EVENT
On the second day of the event, consumers were invited
to enjoy cooking demos and brunch, tips from expert
stylists, barre classes with master trainers, complimentary
beauty treatments, and editor discussions.
10AM–5PM HOURLY “PURE AND SIMPLE”
BARRE CLASSES
• Pure Barre master trainers led eight (8) 40–minute
full body workouts.
10AM–6PM BEAUTY SERVICES
• Drybar hairstyling
• Laura Geller mini makeovers
• Wink eyebrow threading
11AM “REFRESH BRUNCH”
• Food Director Sarah Copeland hosted a food
demonstration that featured refreshing breakfast
recipes from the pages of Real Simple.
2PM “THE TRUTH BEHIND TOP SKIN MYTHS”
EDITOR DISCUSSION
• Beauty Director Heather Muir and dermatologist
Dr. Ellen Marmur discussed common beauty myths.
SATURDAY, APRIL 9TH
9. Exclusive 40-minute “Pure & Simple” classes were lead by
Pure Barre master trainers Katelyn DiGiorgio, Katy Neville,
and Danielle Cote. Guests received complimentary Suja
juice and Chobani Simply 100 yogurt at the conclusion of
the class.
BRANDING ELEMENTS:
• Pure Barre apparel display showcasing the Summer
2016 Collection
• Pure Barre branded floor mats, balls, and weights
• Custom branded signage and decals
11. DRYBAR HAIRSTYLING STUDIO INCLUDED:
• 7 hairstyling stations, staffed by 7 professional
Drybar stylists
• Product kits for stylists’ use
• Drybar lookbook for consumers to choose styles
• On–site signage and social promotion
• Gift bag inclusion
13. CUSTOM WINK BROW BAR INCLUDED:
• 7 branded stations
• On–site signage
• Gift bag inclusion
14. L AUR A GELLER
MINI-MAKEOVERS
EXCLUSIVE COSMETIC SPONSOR
15. LAURA GELLER MINI-MAKEOVERS INCLUDED:
• 7 branded makeover stations
• 10–piece product kits and full train cases
for makeup artists’ use
• On–site signage and social promotion
• Gift bag inclusion
17. VIP GUESTS WERE TREATED TO:
• Creation Bar featured Chobani Simply
100 Vanilla cups that bloggers could
top with their own creations.
Toppings included Dark Chocolate +
Hazelnut, Pineapple + Toasted Coconut,
Strawberries + White Chocolate,
Blueberry + Power, and Lemon + Meringue
• Real Simple distributed additional flavors
for bloggers to take home with them within
insulated pouches—Mango Cone Crisp,
Strawberry Chocolate Truffle, and Blueberry
Cookie Crumble
CONSUMERS ENJOYED:
• On-site Simply 100 Vanilla sampling
• On Saturday morning, Chobani Simply
100 Vanilla was integrated into three (3)
“Refresh Brunch” recipes including:
o Toasted Pistachio Muesli
o Grapefruit Salad with Vanilla Yogurt
and Chia Seeds
o Almond Butter, Vanilla Yogurt,
and Fruit Parfait
• Additionally, following each Pure Barre class,
consumers were treated to the delicious
new flavors of the Simply 100 line. Flavors
sampled were Strawberry, Blueberry, Peach,
Raspberry Lemonade, Pineapple Coconut,
Mixed Berry, and Strawberry Banana
BRANDING ELEMENTS:
• On–site signage including social handles
• Tote bag and recipe card in VIP and
consumer gift bags
19. VIP GUESTS WERE TREATED TO:
• A delicious cocktail party with passed hors
d’oeuvres along with the following custom
Tito’s cocktails:
o Tito’s Bramble
o Raspberry Martini
o Watermelon Lime Cooler
• On–site signage
• Sample size Tito’s vodka bottle inclusion
in VIP gift bags
20. REAL SIMPLE FOOD EDITOR SARAH COPELAND
EXECUTED FIVE COOKING DEMOS IN PARTNERSHIP
WITH CHOBANI SIMPLY 100
REFRESH
BRUNCH Demo paired with five unique dishes:
• Toasted Pistachio Muesli
• Grapefruit Salad with Vanilla Yogurt
and Chia Seeds
• Almond Butter, Vanilla Yogurt,
and Fruit Parfait
• Kale-apple Smoothie
• Brown Rice Bowl with Egg and Avocado
“
”
21. REAL SIMPLE BEAUTY DIRECTOR HEATHER MUIR
AND DERMATOLOGIST DR. ELLEN MARMUR
DISCUSSED COMMON BEAUTY MYTHS WITH AN
ENGAGING Q&A WITH THE AUDIENCE
THE TRUTH
BEHIND TOP
SKIN MY THS
• Complimentary cosmetic product
distribution following editor discussion
• Custom tip cards
• On–site signage
“
”
26. WEBSITE
BRANDING&PROMOTION
THANK YOU TO OUR SPONSORS
SPONSORS RSLIFESTYLERS
LOG IN email
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presents
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4/9/1610 A.M.–5 P.M.
ANDAZ 5TH AVE, NYC
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SCHEDULE YOUR SERVICES!
Pure Barre
Morning Wakeup Session
10AM: Room X
Editor Discussion
Make over your Makeup Bag
with Jenny Jin
11AM: Room X
Cooking Demo
Refreshing Spring Smoothies
with Sarah Copeland
1AM: Room X
Pure Barre
Afternoon Recharge Session
2PM: Room X
DON’T MISS YOUR OTHER EVENTS!
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FULL DAY TICKET
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UNLIMITED EVENTS
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27. CLIENT SAVE THE DATE BLOGGER SAVE THE DATE ANIMATED PROMOTION
CONSUMER E-BLASTAPRIL ISSUE
PROMOTION
4/9/1610 A.M.–6 P.M.
ANDAZ 5TH AVE, NYC
Get your beauty game on
point at Real Simple’s 3rd
annual Beauty & Balance
event. Learn insider secrets
from top editors, enjoy beauty
treatments, barre classes,
and workshops—and leave
feeling fresh and flawless.
Purchase tickets beginning
March 16th at GILT CITY
NEW YORK and for more
information on the event, visit
RSBEAUTYANDBALANCE.COM.
presents
#RSBEAUTYBALANCE / / RSVP: SAVANNAH.CASSIDY@TIMEINC.COM
SAVE THE DATE
04.08.16 // 4–6 P.M. // ANDAZ 5TH AVE
COCKTAILS TO FOLLOW
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MAKEOVER S | HAIR | SWAG | ST YLE | WELLNE SS
# R S B E AU T Y B A L A N C E // R S B E AU T YA N D B A L A N C E .C O M / V I P
SAVE THE DATE
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MAKEOVER S | HAIR | SWAG | ST YLE | WELLNE SS
