3. BACKGROUND & PRIMARY RESEARCH
According to the Bureau of Labor, consumer expenditures for the average household in 2010 for
items such as at home food, housekeeping supplies, gas and personal care totaled to $6,950.
Although these are just minor expenses added up over time, for a family battling cancer this can be
a huge cost. The Sandbox can use this information to focus effort s on gaining not only awareness,
but donations as well, for their Love Baskets.
To understand the best way for The Sandbox to implement an awareness plus action campaign we
looked at Domtar’s “Paper Because” campaign. Domtar came up with this campaign to get their
publics to view paper differently than they had before. Domtar highlighted the key role paper plays
in our lives. They attached characteristics to paper and gave paper a personality. Domtar showed
their publics why paper is important and why paper will always be around. Domtar’s campaign was
successful because the campaign tapped into people feelings and initiated a positive conversation
among a varietyof audiences about the importance of paper.
The Sandbox can use Domtar’s “Paper Because” campaign to create a campaign to get their
publics to think differently about items they mindlessly shop for at the grocery store. Instead of
picking up each item at the store thinking, “I think we needed more paper towels,” they can think,
“Oh look—paper towels are on sale. We should pick up a few extra rolls to donate to The Sandbox.”
Each shopping trip can be seen as an opportunity to make a difference with The Sandbox. We
believe with careful planning and research, The Sandbox can have success implementing a
campaign with a similar way of thinking.
**Primaryresearch results: see appendix**
4. PRIORITY PUBLICS
Hospital Social Workers
Specifics:
Carolina’s Medical Center (CMC)
Novant Health Presbyterian Medical
Center
Levine Children’s Hospital
Demographics:
Predominantly women
Age range: 24-50 years old
Psychographics:
Prioritizes patients’ needs
Interested in advocating for resources
which help families of children with
cancer or other life-altering illnesses
Theory:
Diffusion theory relates to hospital social
workers because The Sandbox will raise
awareness to social workers who will then
notify patients about the Love Baskets, with
the ultimate goal of the social workers
becoming active promoters for The Sandbox.
Source credibility relates because social
workers will not promote The Sandbox unless
they trust the effectiveness and legitimacy of
the organization and its overall mission.
Current volunteers at The Sandbox
Specifics:
Volunteers who donate their time
Volunteers who donate money
Volunteers who make tangible donations
Demographics:
Age varies
Both male and female
Psychographics:
Passionate about The Sandbox’s mission
Able and willing to contribute time and/or
money
Theory:
Activation theory applies to current
volunteers at The Sandbox because their
current attitudes align with The Sandbox’s
mission; therefore, there is no reason to
compete with their beliefs.
Field Theory applies to current volunteers
at The Sandbox because volunteers are
already passionate about The Sandbox’s
cause, but have the restraining force of
their only being so many initiatives to
which the person can contribute.
5. PRIORITY PUBLICS
Elementary Schools Charlotte-Mecklenburg District
Specifics:
Parents of students
PTA Members
Teachers of students
Demographics:
Ages varies for parents
All parents who have children between ages
5-10 years old
Age range for teachers: 21-65 years old
Psychographics:
Parents—want to be involved in community,
but time is a limited resource
Parents, teachers and PTA members—want to
show children the importance of giving and
making a difference in the community which
they live
Theory:
Source credibilitytheory applies because
teachers and parents would not support this
cause if they did not trust or believe that the
source was reliable.
Elevation Church in Charlotte, NC
Specifics:
Church attendees
Members of an e-group at church
Staff
Volunteers
Demographics:
Location: Charlotte area
Ages vary
Psychographics:
Stress serving the community and making
a positive impact in the lives of others
Characteristics include being generous,
loving, compassionate, and selfless
Focused on self-fulfillment
Theory:
Activation theory applies to this public
because church members strive to
help out the community and those in
need; therefore, The Sandbox does
not have to compete with opposing
beliefs.
6. PRIORITY PUBLICS
Decision makers of corporate donors
Specifics:
Grocery Stores (Food Lion, Harris
Teeter
and Whole Foods)
Drug Stores (CVS & Walgreens)
Demographics:
Located in Charlotte region
Psychographics:
Interested in community outreach
Successful and financially stable enough to
give donations
Reputation and CSR is important to them
Theory:
Unstructured attitude theory applies to
this public because they will be
potentially losing profit and may be
slightly opposed to that idea.
Source credibilitytheory applies to this public
because stores will need to know that they
are giving their goods to a reliable source.
Bloggers on Charlottemomsblog.com
Specifics:
Followers of Charlotte Moms Blog
Demographics:
Female
Location: Charlotte area
Age range: 20-60 years old
Psychographics:
Passionate about their community and the
moms who live in the community
Social—active in attending events, hosting
play dates, and having moms night out
Interested in bonding and relationship
building with local moms
Theory:
Source credibility theory applies to this
public because followers of this blog
would not support this cause if they didn’t
trust the source to be credible.
7. GOALS & OBJECTIVES
CAMPAIGN GOAL:
To raise awareness for The Sandbox’s “Love Baskets” among social workers, while increasing
awareness and donations among The Sandbox’s volunteers, staff and parents at elementary schools,
store sponsors, store customers, members of Elevation Church and followers of
Charlottemomsblog.com.
CAMPAIGN OBJECTIVES:
St ore Sponsors
To est ablish awareness of “Love Basket s” by pot ential store sponsors by at least 10 st ores by
January 10, 2014.
To est ablish sponsorships by local st ores by at least two stores by January 31, 2014.
St ore Cust omers
To encourage donat ions byst ore sit e cust omers by at least 50 cust omers by February 14, 2014.
Volunt eers of The Sandbox
To mot ivate participation for Solicitation Day by t he Sandbox’s volunt eers by at least 15 volunteers
by February 14, 2014
Elementaryschools
To establish a partnership with Charlotte Mecklenburg elementary schools by at least one school
by January 10, 2014.
To motivate elementaryschool teachers to encourage participation by students’ parents by 75
percent of teachers who work at sponsored schools by April 7, 2014.
To encourage donations for “Love Baskets” by at least 200 parents of elementary school students
by September 31, 2014.
8. GOALS & OBJECTIVES
CAMPAIGN OBJECTIVES CONTINUED:
Social Workers
To increase awareness of “Love Basket s” by hospit al social workers at Carolina’s Medical
Cent er, Novant Health Presbyt erian Medical Cent er and Levine Children’s Hospit al byat
least two social workers per hospit al byJanuary 31, 2014.
Charlotte Mom’s Blog Followers
To increase awareness of “Love Basket s” by Charlotte Mom’s Blog followers by 20% of all
followers by March 31, 2014.
Elevation Church
To est ablish a part nership with Elevation Church’s out reach program by at least one day
during Love Week by January 31, 2014.
To increase awareness for “Love Basket s” by at least 50% of all attendees of Elevation
Church.
To encourage donat ions for “Love Basket s” by at least 25% of all attendees of Elevat ion
Church.
9. THEMES & MESSAGES
THEME:
“Show a family they’re loved: One basket at a time.”
MESSAGES:
Parent s of ElementarySt udents & St ore-Site Cust omers:
“Every time you shop for household items you’re given an opportunityto volunteer for the
Sandbox.”
Parent s of ElementarySt udents:
“Be the role model your child and community needs. Making tangible or monetary donations
for Love Baskets is an easy way that you and your child can make a difference in a local
family’s life.”
St ore-Site Cust omers:
“Give the gift of Love to a family in need by donating a household item during your shopping
trip today.”
St ore Sponsors:
“Through community partners like you, The Sandbox can provide financial and emotional
support to local families of kids with cancer and life-altering illness. By donating a small bit of
store space for our Love Baskets item collection, your business can make a big impact.”
10. THEMES & MESSAGES
Hospit al Social Workers:
“Nourish a family’s heart by being an advocate for Love Baskets.”
Current Volunt eers of t he Sandbox:
“The Sandbox wouldn’t be where it is without you! Continue to give families a reason
to BELIEVE by donating a Love Basket.”
Charlotte Mom’s Blog Followers
“The best way for our children to learn about being kind, grateful, generous, and loving
is to watch us doing it, and, even better, do it with us. The Sandbox is a great opportunity
for you and your child to give back to your community.”
Elevation Church Attendees
“Your generosity is making a difference. Show your love by donating to The Sandbox.”
11. STRATEGIES AND CHANNELS
Type: Channel: Use: Strategy: Contact:
Interactive
Media
Face-to-
face
Unpaid Partnership kits
to local
hospital social
workers
Mara Campolungo, The Sandbox co-
founder, 980-224-0231 or
mara@whatsinyoursandbox.org
Linda Quinn, Director of case
management for Novant Hospital, 704-
384-4279
Wendy Baker, Social worker for
Carolinas Medical Center
Wendy.baker@carolinashealthcare.org
Sharon Hurff, Social worker,Levine
Children’s Hospital, 704-381-
9919Sharon.Hurff@carolinahealth.com
New
Media
Online
Blog
Unpaid Popular local
bloggers post
on behalf of
The Sandbox
Shannon Denholm, writer for
www.Charlottemomsblog.com,
Shannon.Denholm@gmail.com
New
Media
Email,
Social
Media
and
Website
Unpaid Email through
The Sandbox’s
interactive
media
Brandie Turner, executive administrator
of The Sandbox, 980-224-0231 or
brandie@what’sinyoursandbox.org
12. STRATEGIES AND CHANNELS
Type: Channel: Use: Strategy: Contact:
Interactive Media Face-to-face Unpaid The Sandbox volunteers
distributing print materials
to store customers
Wilson, consumer relations
specialist for Food Lion, LLc
Corporate Office &
Headquarters, 704-633-8250 or
http://foodlion.sponsor.com/?ci
d=141076
Interactive Media Face-to-face Unpaid Spokesperson of The
Sandbox to
communicate in-person
at PTA meeting
Allison Malloy, PTA president of
Dilworth ElementarySchool,
980-343-2240 or
alcmalloy@earthlink.net
Megan Kiser, PTA president of
Endhaven ElementarySchool,
meganmkiser@gmail.com
Interactive Media Face-to-face Unpaid Spokesperson of The
Sandbox to
communicate in-person
at Elevation Church
Kyle Ferlic, Outreach events
704-246-0800,
kferlic@elevationchurch.org
13. DRAFT BUDGET
Category Item Amount Cost Total
Personnel TheSandboxStaff & Volunteers n/a - $0.00
Program & ProductionCosts T-Shirtsto use throughoutCampaign 100 $6.00per shirt $600.00
SolicitationDayItems PartnershipKit for Store Manager(1sheet, colorcopy) 6 $0.30per sheet $1.80
Tables 6 $8.50each $51.00
TableCloths 6 $1.99each $11.94
Balloons(carts) 36 (6 per store) $1.99each $47.76
MoneyBox (for gift carddonations) 12 (2 per store) $3.99each $47.88
Fliers(color) 1200 $0.30per sheet $36.00
Fliersfor table (color) 12 $0.30per sheet $3.60
Candy 6 $4.49per bag $26.94
CandyBags 6
$2.99per 200 count
bag
$17.94
PartnershipKit for Social
Workers
Sand 1 $3.87per 50 lb. bag $3.87
Box Trays 9 $9.99each $89.91
Communicationmaterials(incolor) 9 $1.80each $16.20
LoveWeek Bagster 1 $29.95 $29.95
Fundraiseratelementaryschools Brochuresfor PTA 10 $2 each $20.00
Fliersfor parents (incolor) 2000 $0.30per sheet $600.00
Bagster 2 $29.95 $59.90
Pizza (from FuelPizza)
800(400 per
fundraiser)
$0.75per slice $600.00
Plates 16 (8 per fundraiser) $3 for 25 count $48.00
Napkins 8 (4 per fundraiser) $1 for 150 count $8.00
Drinks(lemonade,fruitpunch,sprite) 110(55 per fundraiser) $1 per2 liter $110.00
Cups 8 (4 per fundraiser) $2 for 56 count $16.00
Ice 12 (6 per fundraiser) $2.49per 10 lb. bag $29.88
Administrative Costs n/a - - $0.00
Subtotal $2,476.57
10%contingencyfund $328.36
Total $2,804.93
14. TIMETABLE
August 22, 2013: Initial Client Meeting
September 12-19: Conduct secondary/background research
September 25-October 1: Plan primary research
October 2-15: Conduct surveys and interviews
October 16-November 7: Determine goals, objectives, messages, themes, strategies, channels
November 8-14: Draft timetable and budget
November 14-20: Draft other materials (PSA, partnership kits, flier, fact sheet)
November 20-December 6: Refine Materials
December 12: Present work to client
December 20: Target date fill out application for solicitation day at local grocery stores
December 20: Target date fill out application for Uhaul donation
December 27: Target date to create communication materials for grocery store managers (includes printing
and assembling)
January 1, 2014-January 10, 2014: Call and/or visit local grocery stores regarding gift card donations
January 1: Send out initial email to potential volunteers regarding solicitation day
January 1: Target date to assemble media alert for potential radio stations
January 10: Target date to update website and social media with Love Basket information
January 10: Target date to contact PTA presidents of interested elementary schools (Dilworth: Allison Malloy;
Endhaven: Megan Kiser)
January 10: Printing target date for partnership kits
January 11: Target date to contact potential bloggers
January 17: Target date to assemble partnership kits
January 31: Target date to distribute partnership kits to hospital social workers
February 1: Target date to finalize volunteers for solicitation day (pending approval of date for solicitation day)
February 1: Target date to solidify potential radio stations for solicitation day (pending approval of date for
solicitation day)
February 6: Target date to rent and buy materials for solicitation day (pending approval of date for solicitation
day)
February 7: Email details to solicitation day volunteers (pending approval of date for solicitation day)
February 12: Gather materials needed for solicitation day (pending approval of date for solicitation day)
February 13: Email reminder for solicitation day volunteers (pending approval of date for solicitation day)
February 14: Solicitation day at local grocery stores (pending approval of date for solicitation day)
March 1: Send follow-up email to hospital social workers
15. TIMETABLE
March 28: Distribute to teachers at Endhaven Elementary School communication materials for parents; Hang up
fliers at elementary school (pending approval of fundraiser date)
April 6: Rent U-Haul for bringing carts to Endhaven Elementary School (pending approval of fundraiser date)
April 7: Pick up carts from Food Lion and deliver them to Endhaven Elementary School (pending approval of
fundraiser date)
April 7: Fundraiser aligned with “National Volunteer Week” begins at Endhaven Elementary School (pending
approval of fundraiser date)
April 11: Fundraiser ends at Endhaven Elementary School (pending approval of fundraiser date)
April 12: Rent U-Haul to pick up carts and items from Endhaven Elementary School (pending approval of fundraiser
date)
April 14: Volunteers collect donated items from Endhaven Elementary School; return carts to Food Lion (pending
approval of fundraiser date)
April 15: Return U-Haul rental (pending approval of fundraiser date)
April 17-25: Plan & throw pizza party or ice cream party at Endhaven Elementary School (see attached schedule)
July 25: Drop off Bagster for Love Week (pending approval of application)
July 26 – August 3: Love Week (pending approval of application)
August 4: Pick up Bagster and items from Love Week (pending approval of application)
August 10: Target date to send out blog example including information on Love Baskets to Charlotte Moms Blog
for blog post in September.
August 25: Distribute informational packets for parents to teachers at Dilworth Elementary School; Hang up fliers at
elementary school (pending approval of fundraiser date)
August 31: Rent U-Haul; pick up carts from Food Lion for Dilworth Elementary School (pending approval of
fundraiser date)
September 1: Fundraiser aligned with” Childhood Cancer Awareness Month” begins at Dilworth Elementary
School (pending approval of fundraiser date)
September 30: Fundraiser ends at Dilworth Elementary School (pending approval of fundraiser date)
September 30: Rent U-haul (pending approval of fundraiser date)
October 1: Volunteers collect items from Dilworth Elementary School (pending approval of fundraiser date)
October 1: Return carts to Food Lion; return U-haul (pending approval of fundraiser date)
October 3-10: Plan and throw pizza party at Dilworth Elementary School (see attached schedule)
October 11, 2014: Conduct evaluation (Pending approval of fundraiser date. The evaluation date will be
dependent on the fundraiser date; however, the evaluation date should be within a week after collecting items
from final fundraiser.)
16. Attached Schedule: Pizza Party or Ice Cream Party
Pizza Party or Ice Cream Party: Fundraiser during “National Volunteer Week”
April 17: Determine class for each grade that donated the most items; determine how many students are in each
class
April 21: Target date to buy materials (plates, forks, napkins, cups, drinks, etc.)
April 24: Target date to drop off materials to teachers
April 25: Order pizza or bring ice cream materials
April 30: Target date to send out thank-you fliers to winning classes.
Pizza Party or Ice Cream Party: Fundraiser during “Childhood Cancer Awareness Month”
October 3: Determine class for each grade that donated the most items; determine how many students are in
each class
October 8: Target date to buy materials (plates, forks, napkins, cups, drinks, etc.)
October 9: Target date to drop off materials to teachers
October 10: Order pizza or bring ice cream materials
October 15: Target date to send out thank-you fliers to winning classes.
Attached Schedule: Solicitation Day
February 14, 2014 (pending approval)
10:00 a.m. – The Sandbox staff and Volunteers arriveat store sponsor site
10:15 a.m. – Set up tables and gather other materials
10:00 a.m. – 2:00 p.m. – First shift of volunteers
2:00 p.m. – 6:00 p.m. – Second shift of volunteers
6:00 p.m. – 10:00 p.m. – Third shift of volunteers
10:00 p.m. – Pack up all materials; bring items to The Sandbox location
17. SUMMATIVE EVALUATION
SOCIAL WORKERS
Objective: To increase awareness of “Love Baskets” by hospital social workers at Carolina’s Medical Center, Novant
Health Presbyterian Medical Center and Levine Children’s Hospital by at least two social workers per hospital by January
31, 2014.
Evaluative Statement: To evaluate the effectiveness of this awareness campaign, determine via before-and-after
comparisons whether a campaign-generated message aimed at establishing a partnership between The Sandbox and
hospital social workers from at least two hospitals in the Charlotte Mecklenburg area is achieved by January 31, 2014.
ELEMENTARY SCHOOLS
Objective #1: To establish a partnership with Charlotte Mecklenburg elementary schools by at least one school by
January 10, 2014.
Evaluative Statement: To evaluate the effectiveness of this awareness campaign, determine via before-and-after
comparisons whether a campaign-generated message aimed at establishing a partnership between The Sandbox and
at least one elementary school in the Charlotte Mecklenburg district is achieved via a partnership by January 10, 2014.
Objective #2: To motivate elementaryschool teachers to encourage participation bystudents’ parents by 75 percent
of teachers who work at sponsored schools by April 7, 2014.
Evaluative Statement: To evaluate the effectiveness of this awareness campaign, determine via before-and-after
comparisons whether a campaign-generated message aiming to motivate teachers from partnering elementary
schools in the Charlotte Mecklenburg district is successful based on whether 75 percent of teachers encourage
participation by students’ parents by April 7, 2014.
Objective #3: To encourage donations for “Love Baskets” by at least 200 parents of elementary school students by
September 31, 2014.
Evaluative Statement: To evaluate the effectiveness of this awareness campaign, determine via financial indicators
whether a campaign-generated message encouraging donations for “Love Baskets” is successful based on whether at
least 200 students’ parents donate by September 31, 2014
18. SUMMATIVE EVALUATION
STORE SPONSORS
Objective #1: To establish awareness of “Love Baskets” by potential store sponsors by at least 10 stores by January 10,
2014.
Evaluative Statement: To evaluate the effectiveness of this public awareness campaign, determine via before-and-after
comparisons by anecdotal evidence following meetings whether a campaign-generated message aimed at raising
local stores’ awareness of Love Baskets is successful based on whether at least 10 store sponsors’ recognition of Love
Baskets increases by January 10, 2014.
Objective #2: To establish sponsorships by local stores by at least two stores by January 31, 2014.
Evaluative Statement: To evaluate the effectiveness of this public awareness campaign, determine via financial
indicators whether a campaign-generated message “by donating a small amount of store space for volunteers to solicit,
stores can help make a big difference” is successful based on whether at least two stores establish sponsorship with The
Sandbox by January 31, 2014.
STORE CUSTOMERS
Objective #1: To encourage donations by store site customers by at least 50 customers by February 14, 2014.
Evaluative Statement: To evaluate the effectiveness of this awareness campaign, determine via financial indicators
whether a campaign-generated message “give the gift of love to a familyin need” is successful based on whether at
least 50 customers donate during solicitation day on February 14, 2014.
SANDBOX VOLUNTEERS
Objective #1: To motivate participation for Solicitation Day by the Sandbox’s volunteers by at least 15 volunteers by
February 14, 2014.
Evaluative Statement: To evaluate the effectiveness of this public awareness campaign, determine via financial
indicators whether a campaign-generated message “The Sandbox wouldn’t be where it is without you! Continue to give
families a reason to BELIEVE by volunteering on Solicitation Day” is successful in motivating at least 15 volunteers of The
Sandbox to donate their time for the solicitation day by February 14, 2014.
19. SUMMATIVE EVALUATION
CHARLOTTE MOM’S BLOG FOLLOWERS
Objective #1: To establish awareness of “Love Baskets” by Charlotte Mom’s Blog followers by 20% of all followers by
March 31, 2014.
Evaluative Statement: To evaluate the effectiveness of this public awareness campaign, determine via before-and-after
comparisons by anecdotal evidence following meetings whether a campaign-generated message aimed at raising
Charlotte Mom’s Blog followers’ awareness of Love Baskets is successful based on whether at least 20% of followers
recognition of Love Baskets increases by March 13, 2014.
ELEVATION CHURCH
Objective #1: To establish a partnership with Elevation Church’s outreach program by at least one day during Love
Week by January 31, 2014.
Evaluative Statement: To evaluate the effectiveness of this awareness campaign, determine via before-and-after
comparisons whether a campaign-generated message aimed at establishing a partnership between The Sandbox and
Elevation Church’s outreach program by at least one day during Love Week is achieved via a partnership by January
31, 2014.
Objective #2: To establish awareness for “Love Baskets” by at least 50% of all attendees of Elevation Church by July 26,
2014.
To evaluate the effectiveness of this public awareness campaign, determine via before-and-after comparisons by
anecdotal evidence following meetings whether a campaign-generated message aimed at raising Elevation Church’s
attendees’ awareness of Love Baskets is successful based on whether at least 50% of attendees recognition of Love
Baskets increases by July 31, 2014.
Objective #3: To encourage donations for “Love Baskets” by at least 25% of all attendees of Elevation Church by August
6, 2014.
Evaluative Statement: To evaluate the effectiveness of this awareness campaign, determine via financial indicators
whether a campaign-generated message “show your love by donating to The Sandbox” is successful based on whether
at least 25% of all attendees donate during Love Week by August 6, 2014.
21. PRIMARY RESEARCH: SURVEY RESULTS
73% of our population says that the cause does influence the amount of items or money he or she
would donate.
33%
27%
7%
20%
13%
How often our population participates in store
sponsored collection/solicitation days:
Never
Less than once a
year
Once a year
More than once a
year
Only on holidays
35%
25%
40%
What our population would rather donate
to an organization:
Time
Money
Tangible Items
22. 88% of our population says that the cause is the most important factor in his or her decision to donate.
80% of our population says that he or she is likely to participate in school fundraisers.
Some fundraisers/outreach opportunities that our population have found memorable include:
- Can food drive at school - Care packages for troops
- Toys for tots - Clothes/phone drive
- Cookie dough sale -Teacher vs. child game
- YMCA dinner table - Habitat for humanity project
- Cook at homeless shelter -Jump for heart
39%
38%
15%
8%
How our population prefers to receive
information on upcoming fundraisers at school:
Flyers child brings home
Email
School website
PTA meetings
23. SAMPLE BLOG POST
SHOW A FAMILY THEY’RE LOVED: ONE BASKET AT A TIME
It is difficult to have a child diagnosed with cancer or chronic illness. Continuing to run a household does
not make things any simpler. For moms that are juggling the two, Charlotte’s veryown, Sandbox is here
to help. The Sandbox’s main goal is to “come together and make castles, create joyous memories, build
cherished friendships and provide strategic intervention of help in the midst of tumultuous
circumstances.” The Sandbox provides a service known as Love Baskets. Love Baskets provide household
items to families that have a child diagnosed with cancer or chronic illness.
In order to provide these Love Baskets they need help from donors like you. Donating to the Sandbox is a
great way to be a role model to your child and community. Making tangible or monetarydonations for
Love Baskets is an easy way you and your child can make a difference in a local family’s life. The
Sandbox looks for Love Basket donations in the form of household items. This includes things like dish
detergent, laundry soap, non-perishable food items and tissue; simple items that you would pick up
during a normal shopping trip. The Sandbox also gives the option to create a Love Basket with friends
and family.
To learn more about The Sandbox’s Love Baskets, checkout www.gotsandbox.org/Lovebaskets
Or email us at info@WhatsInYourSandBox.org
24.
25. APPLICATION FOR LOVE WEEK AT ELEVATION CHURCH
1. Visit www.elevationoutreach.com
2. Click on the Partnership tab
3. Choose Partnership Application under Outreach ResourceGuide and complete application
GIFT CARD DONATION REQUEST:
26. FOOD LION SOLICITATION DAY APPLICATION
9935 D Rea Road #107
Charlotte, NC 28277
<insert date>
Dear <insert business name>,
We are writing to request a gift card donation for the families we work with who have children with cancer or
other life-altering illnesses. Your donation will help provide these families with essential household items that will
assist them and show support from the community during these trying times.
All donations are tax deductible. Our tax ID# is <insert tax ID>. Our organization is recognized as a 501c3
organization.
We greatly appreciate your support!
Sincerely,
<insert name>
Overview of The Sandbox
The Sandbox locks arms with the communityto walk with families who have a child or children diagnosed with
cancer or life-altering illnesses. At The Sandbox, we are digging deep to find ways to improve the lives of
families in need in the greater Charlotte region by pulling our community together to create a more united,
strong and forward-thinking community – Get Your Believe On!
28. 4. Apply Now! 5. Fill out the step by step application and submit it to
Food Lion
29. 9935 D Rea Road #107
Charlotte, NC 28277
MEDIA ALERT
The Sandbox offers a convenient opportunity for shoppers to donate to families in need during their grocery-
shopping trip.
WHAT: The Sandbox holds a solicitation day at <sponsor> to encourage donations for Love Baskets from local
shoppers.
WHEN: Friday, February 14, 2014, ALL DAY
WHERE: <Sponsor Site>
WHO: Volunteers of The Sandbox
OVERVIEW/BACKGROUND: Love baskets are designed to help families who have children with cancer or other
serious illnesses. The Sandbox will be outside of <sponsor site> for one entire day collecting items such as hygiene
essentials, household supplies, non-perishable food items and gas/visa gift cards to fill up baskets for families in need.
Volunteers will also be handing out information on The Sandbox and Love baskets.
contact: Mara Campolungo
Phone: 980-224-0231
Mara@mncapo.com
30. THERE’S MORE LOVE TO BE GIVEN—ALL WE NEED IS YOU!
Love Baskets are a great way to involve children in serving the community or include your office or
community group in a project that trulymakes a difference. You can personalize your laundry basket
of goods with a note of encouragement if you desire.
HOW TO MAKE A LOVE BASKET?
1. Baskets can range in size up to a large laundry basket and may contain a note of encouragement
from you or your group.
2. Please take a picture of your group with the basket – send it to us and share on social media!
3. Please complete our online donation record form with estimated value of basket contents.
(for our tax records – thank you!) GotSanbox.org/Donate-Items
4. The Sandbox will deliver your basket to a family of a child with cancer or life-altering illness on your
behalf.
** Gift Cards and monetary donations for the program can be mailed to The Sandbox at 9935 D
Rea Rd # 107, Charlotte NC 28277**
Once you’ve madeyour basket…
Drop Off Locations in South Charlotte:
Christ Lutheran Church (4519 Providence Rd.) M-F: 9:00 a.m. – 4:00 p.m.
LaVida Massage (10880 Providence Road, Suite 500) M-F: 9:00 p.m. – 9:00 p.m.
& Sat-Sun: 12:00 p.m. – 6:00 p.m.
Active Life Chiropractic (7940 Williams Pond Lane, Suite 225) M-F: 9:00am – 5:00pm
**email Info@WhatsInYourSandbox.org to make other arrangements**
31.
32.
33. VOLUNTEER- INITIAL EMAILS (JANUARY 1)
Dear Sandbox volunteer,
We would like to invite you to be a part of our solicitation day at local Food Lion’s to help raise not only
tangible donations, but awareness for the Love Baskets campaign. Solicitation day will be held on
February 13, 2014.
Volunteers will be provided with handout materials and given a Sandbox t-shirt upon arrival at the store.
During your shift you will be in charge of maintaining a table at the entrance of the store and engaging
with customers about The Sandbox and Love Baskets. We would like customers to understand how
important their donations will be and how impactful theywill be.
There will be three different time slots that you can sign up for. Shifts will be in four-hour increments from
10a.m. – 2 p.m., 2 p.m. – 6 p.m. and 6 p.m. – 10 p.m. You can sign up for more than one time slot if you
would like.
We will be accepting tangible items and monetary donations and we will provide some small incentive
for customers to participate such as candy bars, hot chocolate, etc. We will also have fliers and fact
sheets to give to each customer for them to read and look over to give further insight into Love Baskets.
We will not be able to make this day successful without you so please join us for our solicitation day and
help us make a difference!
We will need to finalize volunteers by February 1, 2014. If you would like to participate or have any
questions/concerns please contact us at (phone number) or at (email address)
Thank you,
The Sandbox staff
34. VOLUNTEER- FOLLOW UP EMAIL (FEBRUARY 7)
Dear Sandbox volunteer,
Thank you for signing up to help us with solicitation day! We are very excited for the event which is in
just two weeks.
This is a reminder to mark your calendars with your shift time and store location. We ask that you arrive
15-30 minutes prior to your shift to ensure that setup and shift changes run smoothly.
Your t-shirt will be at your store location and ready for pickup before your shift begins. All materials needed will be
provided and ready when you get there.
If you have any questions or concerns about shifts, store locations, or anything about the solicitation please don’t
hesitate to contact us at (phone number) or (email)
Thank you,
The Sandbox staff
VOLUNTEER- FINAL EMAIL (ONE OR TWO DAYS BEFORE THE EVENT)
Hello volunteers!
Solicitation day is finally upon us and we are all very excited!
Make sure to double check shift times and store locations to ensure that we have enough volunteers at each
store. Please make sure that you do arrive at least 15 minutes prior to your shift start time to allow time to pick up
your t-shirt and let shift changes run smoothly.
If you have questions or concerns contact us ASAP at (phone number) or (email).
Thank you again for dedicating your time to this project.
Sincerely,
The Sandbox staff
35. U-HAUL RENTAL FOR COLLECTION DRIVE AT STORES & SCHOOLS
1. Visit www.uhaul.com
2. Choose your pickup day and enter a pickup location
3. Browseand choose truck size (suggested 17’) and choose continue
4. Choose the amount of time needed fromthe drop down menu
5. Choose location pick up and desired pick up time
36. FLIER FOR PARENTS FOR FRIDAY FOLDERS
FILL CARTS. FILL HEARTS.
Be the role model your child and community need. Making tangible or monetary donations for Love Baskets is an easy
way that you and your child can make a difference in a local family’s life.
The Sandbox is giving your family the opportunity to show your child how important volunteering and helping out others in
the community is. All month long your child can bring items into his or her classroom to help fill Love Baskets for families of
kids with cancer and life-alternating illnesses. As an incentive to get your child excited about participating, we are doing
what’s called “caps for cancer”—every child that brings in at least one item will get to wear a hat to school for a
designated day. Also, the classroomwith the most donations at the end of the month wins a pizza/ice creamparty!
WHAT ITEMSSHOULD YOU BRING IN?
HYGIENE ESSENTIALS – toothbrushes, toothpaste, shampoo, hand soap, deodorant, baby wipes, toilet paper etc.
HOUSEHOLD SUPPLIES – cleaning products, dish detergent, laundry soap, Clorox wipes, napkins, tissues etc.
NON-PERISHABLE FOOD ITEMS – canned fish and meat, rice, oatmeal, pasta, soup, beans, dried fruit, nuts, crackers,
granola bars, canned vegetables, peanut butter, baking mixes etc.
GAS, GROCERY OR VISA GIFT CARDS – for transportation to treatment and purchase of perishable food
WHO IS THE SANDBOX?
The Sandbox locks arms with the community and walks with families who have a child that has been diagnosed with
cancer or life altering illness. Our goal is to help patients and their families during the most tumultuous times of their lives so
they can focus on the most important factors: Believing and Healing.
FOR MORE INFORMATION, PLEASE VISIT:
www.whatsinyoursandbox.org
37. ELEMENTARY SCHOOLS INTERESTED IN COLLECTION DRIVE FOR LOVE
BASKETS
Dilworth Elementary School
Allison Malloy- VPof Fundraising,
alcmalloy@earthlink.net
EndhavenElementary School
Megan Kiser- PTA President,
meganmkiser@gmail.com
ELEMENTARY SCHOOLS WE CONTACTED:
Ballantyne: Angel Scanafax: ascanafax@gmail.com
Cotswold: Sandy White: swhite94@carolina.rr.com
Dilworth: Allison Malloy: alcmalloy@earthlink.net
Elizabeth Lane: Sarah Eaton: saraheaton4@me.com
Elon Park: Tori Collins kerr1133@bellsouth.net (PTA president)Jenna
Seiler jennadseiler@gmail.com (VP Fundraising)
Polo Ridge: Julie Marx: marxfam@msn.com
Providence: Cindy Thompson@cms.k12.nc.us
Endhaven: Megan Kiser (PTA President) megankiser@gmail.com;
Debbie Kirsch (Vp of fundraising)runhartford@hotmail.com
Hawkridge: Ryan Wells: hrptapres@gmail.com
Highland Creek: "Tate" president@hcepta.org
Matthews: Susan Smith: susan.smith3434@gmail.com
McAlpine: Jennifer Scott: Jennpscott@gmail.com
Mckee: Carrie Smith: 980-343-1463; meckeeptapresident@gmail.com
Park Road: Ginger Salmon: ginger_salmon@knoll.com
Selwyn: Gigi Atkinson gigi.atkinson@cms.k12.nc.us or 980-343-5835.
Sharon: Ashley Kreth: ashleykreth@gmail.com
38. HAND OUT FOR STORE CUSTOMERS AT SOLICITATION DAY
<FRONT>
FILL CARTS. FILL HEARTS.
Hygiene Essentials
toothbrushes, toothpaste, shampoo, soap, deodorant, baby wipes, toilet paper
Household Supplies
cleaning products, dish detergent, laundry soap, Clorox wipes, napkins, tissues
Non-Perishable Food Items
canned fish and meat, canned vegetables, rice, oatmeal, pasta, soup, beans, dried fruit, nuts, crackers, granola bars,
peanut butter, baking mixes
Gas, Grocery or Visa Gift Cards
for transportation to treatment and purchase of perishable food
Thanks for giving these families a reason to BELIEVE!
<BACK>
Want to know how to get more involved with Love Baskets?
The need is there. All we need is YOU!
For more information, please contact:
www.gotsandbox.org/lovebaskets/
