2. “Laura is a very brave person, this is a risky undertaking”
-Sir Ranulph Fiennes, Patron of Laura’s expedition
3. with a quick learning and enthusiastic
mind.
LAURA BINGHAMNatural born adventurer Laura Bingham left home at 18
years of age to explore the earth and it’s kaleidoscope
of cultures. Traveling through the Greek Islands,
Continental Europe, Africa, Asia, and North America
eventually landing in Mexico where she taught English
and undertook challenging conservation work to protect
the endangered Jaguar.
Challenging herself even further Laura and a crew of
three, which included one cat sailed back home to
England across the Atlantic in a 38ft Trimaran
Back in London whilst establishing her TV career Laura
has continued her passion for adventure by honing her
skills in survival techniques and is an experienced archer,
knife thrower and fire starter.
Continuing her passion for exploring the earth Laura will
undertake her next solo expedition across South
America in January 2016.
4. Expedition Start date: 07th January 2016
“Travelling South America by bike alone is scary
enough for most people.
To do it without money takes it to another level. Should
she succeed, Laura’s accomplishment will be up there
with the great feats of exploration.”
Ed Stafford
First man to walk the length of the Amazon, Patron of
Laura’s expedition
5. • 7521 km through The Amazon, The Andes, vast deserts and
a variety of cultures.
• From Columbia to Argentina.
• Relying on the food found and food given.
• Relying on the water found, filtered or given
THE EXPEDITION
CYCLING SOLO ACROSS SOUTH AMERICA
NO MONEY & NO RESOURCES
6.
Phase 1: Columbia and the Amazon jungle
Treacherous terrain, tribes, venomous snakes and electric
eels.
Phase 2: The Andes, Ecuador & Peru.
A winter crossing of the vast mountain range with engorged
rivers and deep impenetrable snow drifts.
Phase 3: The Desert: Paraguay & Bolivia
Mile after mile with no access to water. A logistical
nightmare to pull off.
Phase 4: The Argentine Steppe &Buenos Aires
Gaucho culture and flamboyancy in the home of tango.
Expedition Start date: 07th January 2016
THE ROUTE
7. DIGITAL CONTENT
- 450,000 monthly users
- 3 million monthly page views
- 175,000 Facebook fans
- 49,000 Twitter followers
- 4,000 Pinterest followers
- 250,000 monthly users
- 1 million monthly page views
- 90,000 Facebook fans
- 7,000 Twitter followers
- 1,600 Pinterest followers
This expedition documentary produced by Tigress Productions will be a self filmed expedition
through dramatic landscapes exploring the generosity of different cultures with the intention to
astound and inspire. Content will be made available to sponsors.
Content will feature across national media , the expedition social media channels and
webpage as well as being supported by Madison PR, TheRunningbug.com & TheCyclingBug.com
8. TITLE PARTNER
- Expedition naming
rights with “Title
Partner” designation
- Dominant partner
brand visibility, with
corporate colours &
brand elements
incorporated as
appropriate
CATEGORY PARTNER
- For brands wishing to
drive value from
category exclusivity
associated to the
expedition
- Granted various
branding, experiential,
digital & marcoms
rights
OFFICIAL SUPPLIER
- Allocation of ‘supplier
'rights in return for the
provision of
complimentary goods
BRAND INVOLVEMENT
There are a series of opportunities available to partner the expedition
with increasing levels of engagement:
