SlideShare a Scribd company logo
1 of 50
posters
Lars Johansson
Högskolan VÀst
Vad Àr en bra poster?
Visuell kommunikation
sÀndare budskap mottagare
”less is more”
”kill your darlings”
KISS
keep it simple stupid
Budskapsformel
UppmÀrksamhet x relevans = effekt
form
text
kongenialtiet
Teckensnitt som passar sammanhanget
GrÀvskopa
Nattlinne
GrÀvskopa
Nattlinne
Högskolan VÀst
Högskolan VÀst
Högskolan VÀst
Blanda aldrig teckensnitt!
Skapa tydlig struktur
bild
bildutsnitt
Ta bort det som Àr onödigt
bildkomposition
Symmetri eller asymmetri?
frilÀggning
(överkurs)
Bakgrund
Bakgrund
The rules of third
http://www.greatest-photo-tips.com/rule-of-thirds.html

http://www.shutterfly.com/howto/basics/rule.jsp
bildstorlek
Pixlar Àr viktiga!
Bildförstorning max 100%
fÀrg
form
Grafik/Bild
40%

Text
20%

White Space
40%
kontrast balans linje
Skapa intressanta möten
Ta hjĂ€lp av linjer/raster/grids ”The rules of third”
LÄt inte nÄgot ta överhand
Storlekskontrast
fÀrgkontrast
Styrkekontrast
gestaltlagar
NĂ€rhet Slutenhet

Likhet
Sammanfattning
Keep it simple!
Ha en enhetlig tanke nÀr det gÀller allt!
Skapa kontrast!
Praktiska
tips
‱ Posterstorlek (A-format)
– Page setup

‱ Filformat (pdf)
‱ Programvara (Powerpoint)
‱ Fria bilder
– www.flickr.com
– www.sxc.hu
http://commons.wikimedia.org/wiki/File:A_size_illustration.svg?uselang=sv
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13
Posterkonstruktion 13

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data ScienceChristy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Posterkonstruktion 13

Editor's Notes

  1. SÀndarens syfte Àr att pÄverka genom att beröra motivera eller informera.Medium för budskapet kan vara en affisch, text Bra att veta nÄgot om mottagaren eller rÀttare sagt mÄlgruppen sÄ att man pratar med folk pÄ folks vis
  2. Form
. Kombination av text och bildInte för mycket textInte för krĂ„nglig grafikInte för mycket informationStĂ€ll dig frĂ„gan Ă€r det för mycket av Ă€n det ena Ă€n det andra. MĂ„nga gĂ„nger rĂ€cker det med att du ens tĂ€nker frĂ„gan för att det bör betyda att det Ă€r för mycket.
  3. Hög relevans och hög uppmÀrksamhet ger maximail effektDet spelar ingen roll hur relevant innehÄllet Àr om det inte vÀcker nÄgon uppmÀrksamhet och vise versa det rÀcker inte med bara uppmÀrksamhet om det saknar relvans.
  4. Form
. Kombination av text och bild
  5. Form
. Kombination av text och bild
  6. Gill SansTimes new romanHelveticaGarmond
  7. VÀlj ut ett eller tvÄ (max tre) och anvÀnd dessa konsekvent!BestÀm storlek pÄ huvudrubrik, mellanrubrik och löpande text.TÀnk pÄ att allt skalll kunna lÀsas pÄ avstÄnd.
  8. Symmetri utgÄr frÄn en central axel och skapar spegelbilder av varandra
  9. GenomattanvÀndaniondelarkan man dela in sin design ochsammanfogaolikadelar.DethÀrskaparoftastmerintresse I sjÀlvabilden.
  10. Analog eller komplementÀrfÀrgerEn tredje Àr att anvÀnda nyanser av samma fÀrg.
  11. Med begreppetform avseshurman disponerarochfördelargrafiskaellervisuellaelement, till exempelrubriker, bilder, texter, illustrationer, ikonerochknappar på en yta. Med begreppetinnehållavsesvadde olikaelementenfylls med förbetydelseFormĂ€rattvĂ€lja bland element. MerĂ€n 5-6 stgöralltingöverlastat
  12. 40% Grafik40 % Whitespace20 % Text
  13. Storlekskontrast: Stor bild i kontrast till en litenStyrkekontrast: Kraftfullhet mot skönhet, tunnhetFormkontrast: Rund mot kvadratisk. Frilagd mot traditionell bildFÀrgkontrast: Balans: Inget fÄr ta överhandenLinje: utifrÄn raster/grid skapa ordningRytm, skapa intresse och balans i det som ingÄrcollage
  14. Det som ligger nÀra varandra upplevs höra ihopLikhet skapar snabbt rytm och pÄvisar att vid upprepning sÄ blir man snabbt uppmÀrksam pÄ dettaSlutenhet med hjÀlp av te x fÀrg skapar avgrÀnsning som fÄr informationen att Àn mer sitta ihopExempel pÄ lagidrottare med samma klÀdselReklam pÄ en och samma tröja