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Security Against Fraud In Ecommerce
1. E-commerce technology that safeguards credit
card transactions against fraud. Conceived
specifically for the travel industry merchants.
2. Much like e-commerce is taking an increasing predominance in
the retail world, e-commerce fraud has forged a great niche for
itself. Every day new fraud schemes emerge from one market or
another, costing merchants millions of dollars.
Fraud is either organized and where from a single scheme,
thousands of people get defrauded or from “Friendly fraud”
where real consumers simply know how to work the credit card
system in their favor.
3. Managing on-line fraud continues to be a significant and growing
cost for merchants of all sizes.
In 2006, it is estimated that $3.0 billion in online revenues was lost
to on-line fraud — up from $2.8 billion in 2005.
E-Commerce related fraud also plays a counter-productive role in
many smaller size businesses where the mere risk of on-line fraud
prevents these businesses from most needed expansion only
available through the Internet.
Travel industry e-commerce is the second largest industry
worldwide hit by fraudulent transactions
4. Managing and limiting the impact of fraud is only achievable
through complex algorithms that validate behavior through a
series of filters, and help evaluate the risk inherent to any and all
on-line transactions.
Risk associated to e-commerce fraud is too complex to be
handled by simple human processes.
Since much of the fraud comes from organized groups and or
associations and originates from anywhere in the World, only
dedicated investigators and mathematicians can assemble
methods by which to drastically reduce the risk factor on an on-
going basis.
5. DB of known frauds – names, cards, e-mails
Velocity checks – high use of a particular credit card
Geo-location checks (IP) – where person is located,
whether they use a proxy
Address verification – whether address matches with
bank records
Information type product
6. DB of known frauds - yes
Velocity checks – no, but not really all that relevant
Geo-location checks (IP) – yes
Address verification - yes
Insurance type product
and…
7. Expertise in travel (a number of criteria specific to flight
reservations)
Not just information but an insurance! OTAs are charged
only for reservations that SAFe guarantees!!!
No manual intervention on the part of the merchant,
completely automated.
Reduction in labour cost to manually verify transactions
for fraud.
Sensitive information is highly secured from hackers and
SAFe employees
8. Validation of the fraud algorithm developed in
conjunction and in partnership with some of the most
knowledgeable specialists in the travel industry.
Approached the problem scientifically – continuously
optimized fraud point allocation for different criteria
Tested in time – used it for over 2 years on international
routes with over 100k transactions and less than 0.1%
failed validations
Clear fraud check procedures (scalable) and at the same
time allowing for human intuition too
9. Instantaneous answer
Very price-competitive
High approval rate – 70% of reservations pass the
automatic fraud check
SAFe offers additional fraud validation services on
transactions that do not entirely meet the criteria in place.
Manual validation is performed upon client's request.
Pay only for reservations marked as “SAFe”
Insured against chargebacks for all reservations marked
as “SAFe”
Easy and flexible to integrate and use
Get issuing bank’s information free of charge, reservation
riskiness’ level also available free of charge
10. Gives your products full visibility worldwide through the
Internet without fear of seeing your profits melt away
due to fraudulent, on-line transactions.
Complete fraud outsourcing solution – can focus on core
competencies
Lets you focus on your business and while experts look
after the risk attached to on-line credit card
transactions.
11. Peace of mind of your website against any current or yet
unknown future fraudulent schemes.
Flexibility : Level of security controlled by end user (can
set the level of risk) -Uses high level algorithm like
similar products but SAFe is specialized for the travel
industry with additional validation against the GDS’s PNR
information ensuring a risk free transaction.
Placing the SAFe logo on your website acts as a deterrent
to organized crime.
The service is available 24-7-365.