This lecture was delivered to @MichaelCayley's Humber College PR Grad School Social Media class on March 29, 2010.
Its intent is to emphasize the importance of Facebook in the new world of PR, communications, and brand engagement using case studies and statistics.
Special thanks to Josh Bloom from Facebook Canada and Bryan Segal from ComScore Canada for case studies and market statistics, respectively.
21. To Recap: The world of public relations / agencies is changing rapidly. See this as an opportunity Communication is your goal and that happens increasingly on platforms like Facebook Engaging in this space requires a two-way conversation and an investment in time/resources and strategy A key to this conversation is the creation of relevant content / stories Poking isn’t cool anymore
22. Thanks! Andrew Lane Weber Shandwick Canada @LaneAndrew [email_address] slideshare.net/LaneAndrew