Personal Information
Organization / Workplace
Lancaster, Lancashire United Kingdom
Industry
Education
Website
www.lancaster.ac.uk/lums/cmaf
About
Our mission is to advance the practice and research foundations of Marketing Analytics and Forecasting, by developing innovative approaches, and a programme of dissemination of best practices through the introduction of new methods, processes and systems.
Our research objectives are to introduce new frameworks, approaches and methods. This encompasses quantitative models and methods, as well as qualitative analysis of organisational activities of planning and forecasting.
Tags
analytics
forecast
judgmental adjustments
operations management
supply chain
isms
google trends
new product
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