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MEDIA PACKET




RETARGETER&RECRUITING
Improve brand awareness and increase application completion rates by retargeting potential candidates

 Retargeting is a form of advertising that focuses your online ads on people who
          have previously expressed interest in your business or service.




  How can ReTargeter help you hire?

Increase your brand awareness
Show your recruitment display ads to passive candidates when they
visit other sites. Users who are familiar with your brand are 3-5x                                     Now
                                                                                                      Hiring
more likely to take action than those who aren't.

Receive more applications
Receive more applications from prequalified candidates and bring                                                          vely)
back potential candidates who left without completing an application.                                        (More effecti

Get the most out of your online marketing budget
Showing your recruitment display ads to candidates who are already
interested in your company saves you time, money, and energy. Rather than focusing on finding new, cold leads,
retargeting allows you to tap into a pool of people who have already demonstrated interest. This can speed up
your recruitment process, has a higher return on investment than traditional display advertising, and can reduce
the stress of finding the right candidate.


  Why should you work with us?
                                                                                                  HOW DOES IT
Our incredible reach
ReTargeter has access to 98% of online advertising inventory,
                                                                                                      WORK?
translating to your ad potentially being seen on billions of
webpages, and assuring that you stay in front of candidates.
                                                                                                                    they leave your site.
                                                                                                                                                  later, they
Our support team                                                                            you
                                                                                                                                                  surf the web.
                                                                                               r si                                         the
All campaigns, regardless of spend level, get a                potential hires                     te.                                            we
                                                                                                                                                    b.
dedicated Account Manager who will be there
to help with account setup, optimization, and                                                                     you
reporting. Additionally, all clients will have                                                                        r si
                                                                                                                          te.               implemented
access to a self-service dashboard.                                                                                                         here

                                                                                                                      ReTargeter ad
Proven results                                                                                                     recaptures interest.
 Customers have seen up to a 5X increase in conversions
 Customers have seen a bounce rate decrease up to 20%                                        potential hires
                                                                                             submit application
 Up to 1500% higher CTR than traditional direct buy ads


      “We have a high caliber recruiting process; we want to ensure our                                Have more questions?
 candidates are just as excited about working with us as we are with bringing                         We’d love to hear from you!
   them on. ReTargeter is an easy and effective way to gain proper exposure                  Contact: Armando Gallegos
      amongst top candidates and build that excitement from both ends.”                                  Recruitment Marketing Specialist
                                                                                                              (415) 956-1875
Caitlin MacDonald
Marketing at Rapleaf
                                                       www.retargeter.com
                                            We’re here to help - (415) 738-0573

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How to Recruit Job Candidates through Programmatic Advertising

  • 1. MEDIA PACKET RETARGETER&RECRUITING Improve brand awareness and increase application completion rates by retargeting potential candidates Retargeting is a form of advertising that focuses your online ads on people who have previously expressed interest in your business or service. How can ReTargeter help you hire? Increase your brand awareness Show your recruitment display ads to passive candidates when they visit other sites. Users who are familiar with your brand are 3-5x Now Hiring more likely to take action than those who aren't. Receive more applications Receive more applications from prequalified candidates and bring vely) back potential candidates who left without completing an application. (More effecti Get the most out of your online marketing budget Showing your recruitment display ads to candidates who are already interested in your company saves you time, money, and energy. Rather than focusing on finding new, cold leads, retargeting allows you to tap into a pool of people who have already demonstrated interest. This can speed up your recruitment process, has a higher return on investment than traditional display advertising, and can reduce the stress of finding the right candidate. Why should you work with us? HOW DOES IT Our incredible reach ReTargeter has access to 98% of online advertising inventory, WORK? translating to your ad potentially being seen on billions of webpages, and assuring that you stay in front of candidates. they leave your site. later, they Our support team you surf the web. r si the All campaigns, regardless of spend level, get a potential hires te. we b. dedicated Account Manager who will be there to help with account setup, optimization, and you reporting. Additionally, all clients will have r si te. implemented access to a self-service dashboard. here ReTargeter ad Proven results recaptures interest. Customers have seen up to a 5X increase in conversions Customers have seen a bounce rate decrease up to 20% potential hires submit application Up to 1500% higher CTR than traditional direct buy ads “We have a high caliber recruiting process; we want to ensure our Have more questions? candidates are just as excited about working with us as we are with bringing We’d love to hear from you! them on. ReTargeter is an easy and effective way to gain proper exposure Contact: Armando Gallegos amongst top candidates and build that excitement from both ends.” Recruitment Marketing Specialist (415) 956-1875 Caitlin MacDonald Marketing at Rapleaf www.retargeter.com We’re here to help - (415) 738-0573