Are you planning on introducing your website to a global audience, but are not sure how you can most effectively reach them? Sounds like you could use a crash course in International SEO!

1. INTERNATIONAL
SEO
A QUICK GUIDE BY

2. TABLE OF CONTENT
04
05
06
01
02
03
Keyword Localization:
Create A Term Base
Why Human Translation
Matters For Keywords
Perform Reliable
Keyword Testing
Apply Content
Strategy
Eager To Learn More?
Drop Us A Line

3. GETTING STARTED:
UNDERSTANDING
INTERNATIONAL SEO
When you are optimizing for
International SEO, you are making
your multilingual website easy to
detect by Google and other Search
Engines in terms of language,
location, and user intent.

4. KEYWORD LOCALIZATION
Create A Term Base
Commit To Human
Translation
Apply Content
Strategy
Perform Keyword
Testing

5. CREATE A TERM BASE
Product Keywords
Keywords crucial to
the identity of your
brand
Transactional and
Navigational
Keywords
Informational
Keywords

6. WHY HUMAN TRANSLATION MATTERS FOR KEYWORDS
NATIVE
Linguists are in-country,
native professionals
CULTURE
Linguists know what
matters to a culture
TECH-SAVVY
Linguists work with the
latest CAT-Tools

7. APPLY CONTENT STRATEGY
An effective SEO Blueprint is invisible to
readers
Allow them to experience the content
as if it was only ever written for them.
Pro Tip!
Does your content need to engage
with your audience in a highly
original and altogether more
emotional way?
Learn More About The Value And
Application Of Transcreation

8. PERFORM RELIABLE KEYWORD TESTING
Keywords should be accurate for
local Engines
Perform Gap Analysis
Research the difficulty score and
consider “low hanging fruit”
Remember the internal logic of your
site

9. EAGER TO LEARN MORE?
CHECK OUT OUR BLOG ON HOW
TO APPLY INTERNATIONAL SEO
TO YOUR MULTILINGUAL
CONTENT
PSST, THIS BLOG ALSO INCLUDES
SOME TIPS ON OFF-SITE AND
TECHNICAL SEO!

10. Want to get in touch? We are always happy to help!
Laoret is uniquely poised to connect and serve clients
to virtually every corner of the translation and
localization world, to overcome cultural and language
barriers at the local level
Our most accurate and ISO-certified translation and
localization services are entirely available online.
Place an order and tap into our widespread network of
native linguistic professionals for over 120 languages,
tech-savvy localization experts, and broad-based, fully
integrated localization technology.
DROP US A LINE
Laoret.com
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