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Kory Schulte
Kory Schulte
UNIVERSITY OF MINNESOTA
SPACE AS CULTURE:
NEIL DEGRASSE TYSON’S ONE SMALL STEP FORWARD
AMIDST MANKIND’S GIANT LEAP BACKWARDS
INTRODUCTION, HISTORY & CONTEXT – 1
TYSON AS A CELEBRITY – 5
SPACE IS NOT A SPECIAL INTEREST – 8
SPACE AS CULTURE – 11
CONCLUSION – 13
Kory Schulte
1
Introduction
Space exploration was at the forefront of world culture for decades. For the United
States, nothing has spurred as much innovation and economic prosperity as man’s momentous
march into the infinite, uncharted final frontier. However, by the mid-1970s, space exploration
had begun to fade out of the spotlight. It has remained shrouded in the darkness ever since,
only occasionally emerging from the shadows to shed light on major discoveries or upcoming
missions. Neil DeGrasse Tyson, like his predecessor Carl Sagan, recognizes that the decline of
space exploration’s popularity has tumultuous effects on culture, the economy, education, and
innovation. In his 2012 speech, “Space as Culture,” at the 28th National Space Symposium in
Colorado Springs, Colorado, Tyson presents a brief history of the space program and its impact
on virtually all aspects of humanity. He also attempts to inspire America to reclaim the
economic and cultural prosperity of the space age, and to rediscover all of the beauty and
wonder that the universe has to offer.
History and Context
The space age was born on October 4, 1957, when the Soviet Union launched the
artificial Earth satellite Sputnik 1 into space. Dwight D. Eisenhower, the President of the United
States at the time, certainly took notice. The National Aeronautics and Space Administration
(NASA) was founded less than a year later, on July 29, 1958. However, the US did not ramp up
its space exploration efforts until John F. Kennedy took over as the Commander-in-Chief in
1961. In 1962, Kennedy gave a speech at Rice Stadium in Houston, Texas, detailing the United
States’ ambitious plan to put a man on the moon by the end of the decade.
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2
Kennedy notes that mankind’s recorded history spans roughly 50,000 years, which is an
unfathomable amount of time for most people. In order to make his points more relatable, he
condenses that history to terms that everyone can understand: 50 years. He then explains that,
on this scale, man left the caves only ten years ago. The wheel and the ability to write came just
five years ago, and the Bible was written merely a couple years prior to his giving this speech
(Kennedy). On this scale, man harnessed electricity a month ago, and the television and nuclear
power were invented within the last week (Kennedy). Kennedy lays all this out because it is
important for his audience to know that innovation happens quickly, and space exploration is
no different. He states that in order for man to conquer space peacefully and fruitfully, the
United States must be at the forefront of its exploration (Kennedy). To achieve this goal, NASA’s
budget in 1962 tripled from 1961, up to 1.18% of the entire United States tax expenditure
(Rogers). Kennedy, in layman’s terms, acknowledged that fifty-cents per week per US citizen to
fund NASA may seem like a lot, but urged his audience to have faith because “we do not know
what benefits await us” (Kennedy).
Fortunately, it is now known exactly what benefits awaited the United States
immediately following the space race. In economic terms, the United States government spent
roughly $25 billion on civilian space research and development between 1959 and 1969. The
return on this investment was estimated at roughly $52 billion by 1970, and was expected to
grow to $181 billion by 1987 (Schnee). Kennedy was right to assume that people would
question the point of spending heavily on space exploration when there are issues on Earth that
need just as much attention. In his 1970 letter in response to a nun who wondered how the
United States could justify spending billions on space missions while millions of people are
Kory Schulte
3
starving to death, NASA scientist Dr. Ernst Stuhlinger argued that the benefits of this funding
would ultimately lead to beneficial advances in science, as well as in medicine,
communications, and farming. These innovations, either directly or indirectly, resulting from
NASA sponsored research would lead to higher food production and better foreign relations
which would, in turn, provide even more relief to the starving and impoverished people of the
world (Stuhlinger). The benefits from space exploration may not always be immediately
noticeable, but their value will inevitably be revealed.
While Stuhlinger correctly envisioned some of the innovations stemming from space
exploration, he could never have predicted just how far-reaching and instrumental the spinoffs
of NASA technology would be in solving problems in society. For example, NASA developed the
charcoal water filtration system which greatly improved the quality of water that many people
drink. Additionally, space research led to vastly improved long-range telecommunication
satellites, shoe insoles that help take the stress off of feet and legs, cordless tools, invisible
braces for teeth, the scratch resistant plastic lenses in most peoples’ eyeglasses, a less intrusive
thermometer, and even memory foam mattresses (IBT).
Unfortunately, most people do not realize that these products, along with many others,
stemmed from NASA funded research and development for space exploration. As a result,
many citizens do not see NASA as an expenditure worth giving a high percentage of the tax
budget. The public’s passion for space exploration has declined since its peak in the 1960s and
1970s. In 1984, the number of Americans who believed space exploration was of utmost
importance was as low as ten-percent, although an additional twenty-percent stated it was
moderately important to them, according to Northern Illinois University professor of political
Kory Schulte
4
science, Jon D. Miller. He refers to this phenomenon as “issue attentiveness” (Miller 3). Miller
states that an average citizen only has the capacity to focus his or her attention on a small
number of public affairs issues, thus limiting the amount of citizens who view space exploration
as a priority. “The plight of the modern citizen is to sample selectively from the enormous
volume of information available,” says Miller. One can imagine, then, the struggle that modern
scientists have had with motivating the common man, much less the government, to maintain
an interest in space exploration when the entirety of human knowledge is just a few keystrokes
and a left-click away.
Tyson certainly realizes that the attention of the American public is difficult to acquire
and even harder to hold, which is exactly why he decided to give his “Space as Culture” speech
in Colorado Springs. Tyson likely understood that the 28th National Space Symposium was he
and his peers’ best chance to affect space policy, especially because at the time of his speech
President Obama already had a plan in place to further cut NASA’s funding (Congressional
Digest 2011). Over 800 organizations and thirty different countries were represented at the
symposium. There were nearly double the number of “young space professionals” at the 2012
symposium than there were in previous years. Most important to Tyson, though, were the “top
policy analysts, administration insiders and scientists” (Hively). Among that group was the vice
commander of the Air Force Space Command, the head of NASA, and the director of the
National Geospatial-Intelligence Agency. The presence of these officials denotes the
seriousness of the event, and it is precisely why Tyson chose the symposium to deliver his
persuasive address.
Kory Schulte
5
Tyson as a Celebrity
It has been established why Tyson chose this particular event for his speech, but it is
equally important to figure out why the event organizers chose him as their keynote speaker.
Tyson was, and still is, one of the scientific community’s most prominent figures. He has
reached a rarely achieved status as a scientist-celebrity. In order to figure out why Tyson was
able to ascend to a higher level of fame than a majority his peers, one must first understand
how it is even possible for a scientist to become a celebrity. In The Visible Scientists (1977), Rae
Goodell noticed that, as early as the 1960s, hybrid scientist-celebrities were gaining popularity.
“She argued that these scientists, including astronomer Carl Sagan…used mass media to
influence public opinion and science policy, at a time when new communication technologies
were reshaping social and personal life, and the mass media was becoming a venue for the
public contestation of scientific issues” (Fahy 298).
Carl Sagan was the first truly famous astrophysicist, and was the host of the (hugely
popular) original Cosmos (1980) television series. Cosmos featured him explaining, in easily
understood terms, a variety of important scientific issues to the American people—all while
traveling through the universe on his Spaceship of the Imagination. Sagan’s contribution to
space as culture is important to note, as Tyson has just recently served as the host and captain
of the Spaceship of the Imagination for the (insanely popular) newly re-appropriated 2014
version of Cosmos. Cosmos is hardly the only source of Tyson in the media, though.
Tyson has been a guest on many popular televisions programs, including The Colbert
Report and Real Time with Bill Maher. He has even made appearances, as himself, on fictional
shows such as Stargate: Atlantis and The Big Bang Theory, which is one of the most popular
Kory Schulte
6
shows on television (D. Thompson). Tyson is so distinguished that even characters who exist
only in a fictional universe still recognize him. He has also appeared on multiple radio programs,
and his podcast StarTalk Radio is routinely featured in iTunes most popular podcasts. Not
limited to vocalizing his thoughts, Tyson is also a master of the written word. He has penned
multiple books, one of which was a New York Times best seller.
Goodell states, in her definition of scientist-celebrities, that they all “shared five media-
focused characteristics: they had a hot topic, were controversial, were articulate, had a colorful
image, and had a credible reputation” (Fahy 298). Tyson fulfills every one of Goodell’s
requirements for celebrity scientists. Space exploration is certainly a hot, controversial topic.
Tyson is renowned for his ability to articulate his arguments, as well. His tone has been
described as a “high-pitched James Earl Jones” (Martel). Space Foundation CEO, Elliot Pulham,
takes the praise of Tyson’s eloquence even further: "Neil Tyson is the intergalactic space poet
laureate of our time," said Pulham. "He connects people to the universe with wit, humor and
genius that has proven irresistible to his millions of readers, viewers, students, lecture guests
and fans the world over" (Larimer). Pulham’s take on Tyson highlights another reason for his
immense popularity. Even with his elevated status, Tyson almost exclusively addresses his
audience as peers, not intellectual inferiors.
It would be an understatement to say that Tyson has a colorful image, and his
enthusiasm is a key component to his rhetoric (Johnson). In addition to his countless media
appearances, Tyson has been described as a “rock star astrophysicist” (Colombo), and as a
“space-savvy celebrity” (Martel). According to People Magazine, Tyson is not so hard on the
eyes, either. He was the magazine’s selection as the “Sexiest Astrophysicist Alive” in 2000
Kory Schulte
7
(People). While that undeniably a great honor for Tyson, one has to wonder about the quality
of his competition. That, though, is a debate best left for another essay. Clearly, Tyson
unequivocally fulfills the first four qualifications of a scientist-celebrity.
Goodell’s final aspect, credibility, is the most important. Without credibility, the
“scientist” part of scientist-celebrity does not exist. In Tyson’s case, credibility is his strongest
suit. In fact, the only thing more impressive than his celebrity status are his academic
qualifications and scientific contributions. He is a world-renowned scientist, and his brilliance is
well-documented. Tyson has earned a Bachelor of Arts degree in Physics from Harvard, a
Master of Arts in Astrophysics from the University of Texas, and a Master of Philosophy in
Astrophysics, as well as a Doctorate of Philosophy in Astrophysics from Columbia University. He
also has seventeen Honorary Doctorates from various universities. Tyson is the current Director
at the Hayden Planetarium in the American Museum of Natural History. His intelligence is
uncontested, and his status as a true scientist-celebrity is complete.
Tyson utilizes his prestige to bridge the gap between science and culture for a living,
thus making him uniquely qualified to give a speech titled “Space as Culture.” Less than a
month after his speech in Colorado Springs, Tyson was named one of Time Magazine’s “100
Most Influential People” (Johnson). In fact, he is so influential that, in 2013, he had 1.4 million
twitter followers (Colombo). That number has grown to 2.5 million at the time of this essay.
According to the website TwitterCounter, that makes Tyson the 860th most followed user in the
world, ahead of celebrities like President Bill Clinton, Larry King, The Beatles, and the official
account of Pretty Little Liars. Twitter states that there are currently over 280 million active
Kory Schulte
8
accounts on its tremendously popular platform, which puts Tyson in the top .0003% of
popularity among all users (Twitter).
Space is not a Special Interest
Tyson, like Kennedy, Stuhlinger, and Sagan before him, repeatedly emphasizes that the
space program affects more than just the scientific community. He points out that even though
the economic and political implications of space exploration exist on a national level, only a few
political representatives make an effort to understand his message (Tyson 8). He notes that
space is not a partisan issue, since the states which host NASA’s centers for research and
development “typically flip back and forth between Republican and Democrat” (Tyson 5). Even
as the evidence of the benefits of space exploration continues to mount, the United States
government still refuses to deliver adequate funding to NASA despite its request for more.
A 2013 report released by the International Space Exploration Coordination Group
(ISECG) substantiates the value of space research and development. The ISECG report confirms
that space exploration has produced innovations which have dramatically improved “health and
medicine, transportation, public safety, consumer goods, energy and environment, information
technology, and industrial productivity” (ISECG 12). The United States government does not
seem to understand the incomparable effects that space has already had on society, culture, or
the economy. However, that is certainly not the case in other parts of the world.
Astrophysicists have long understood the benefits stemming from their research,
however those benefits have only recently been acknowledged by many governments. As a
result, the world space budget was $73 billion in 2012, up from $35 billion in 2000, despite the
United States’ decision to cut NASA’s budget (Rathi). Just as foreign competition was a concern
Kory Schulte
9
for Kennedy, one can discern that this is a major cause for Tyson’s apprehension about the
potential for the United States to fall behind in the modern space race. His concern is certainly
not unfounded, as over seventy countries have invested in a space program (Rathi).
The societal advancements stemming from space exploration is precisely why many
developing or emerging countries are investing in space exploration. In fact, poorer countries
want space programs more than rich ones do (Rathi). Even though a high percentage of their
population is living in poverty, maturing governments are beginning realize the economic and
cultural growth potential which is born from space research. Ajey Lele, a Research Fellow at the
Institute for Defence Studies and Analyses in New Delhi, confirms that the benefits of space
exploration far outweigh the costs, as space exploration spurs progress and is a boon to the
economy and society (Lele). Developing countries invest in space programs “because it makes
economic sense, as technological and social development go hand in hand,” according to Ars
Technica reporter Akshat Rathi.
The evidence suggests that space exploration should be a top expenditure for any
government, but the United States budget sometimes operates outside the realm of reason. In
his speech, Tyson presents his qualms with the federal budget. Assuming he is including all the
money generated from space-related innovations and ventures, Tyson states that space “is a
$300 billion industry worldwide,” and NASA comprises “only a tiny percentage of that” (Tyson
3). Later, Tyson defines the underlying purpose of his speech: “Here’s what we do,” Tyson says,
“You double NASA’s budget. Right now it’s a half a penny on the (tax) dollar” (Tyson 30). He
condenses the scale of the US budget to one dollar because innumeracy is a legitimate
problem, and he wants every member of his audience to comprehend his message. In 1969, at
Kory Schulte
10
the height of the space age, NASA’s funding reached its height at four-percent of the federal
budget. In 2012, NASA accounted for one-half of one-percent of United States tax expenditure
(Rogers), and there was no indication of a funding increase in the future.
According to Tyson, the government claims that it simply does not have any additional
funding for NASA (Tyson 2). Tyson openly blasts this argument for being “warped” and
unsubstantiated. He counters the government’s claim by juxtaposing the recent bailout of the
banks with the combined funding of NASA since its inception in 1959. Tyson explains, “The $850
billion bailout of the banks…that sum of money is greater than the entire 50 year running
budget of NASA” (Tyson 2). The federal budget has plenty of money, it is just openly declining
to spend it on the right programs.
One argument often made against providing NASA with additional funding is the money
that it has spent on canceled projects. A reasonable claim, to be sure, due to the estimated $20
billion which was given to canceled projects in the two-decades prior to Tyson’s speech (Elert).
That argument loses steam, though, when one compares it to the amount of money the
government wastes on military expenses. Between 2000 and 2012, the Department of Defense
poured $46 billion into canceled weapons projects (Elert). In comparison to NASA, the DOD
managed to devote more than twice as much money, in half the time, to its fruitless endeavors.
The space program was penalized for this. The military was not. In 2011, the United
States spent $711 billion dollars on military expenditures. At the time of Tyson’s speech, the
federal budget devoted more money to defense than the combined spending of the next twelve
highest military budgets in the world (Wichert). Most of those twelve countries are American
allies. Including the United States at 41%, those thirteen countries account for nearly 80% of
Kory Schulte
11
worldwide military spending. In terms of total dollars, the American taxpayers provide the
United States defense budget with more than five-times the money that the world’s second-
most expensive military, China, spends each year (Frohlich and Kent). Defense funding
continues to dominate the budget despite the fact that more American citizens were killed by
severe weather in 2011 (which NASA’s research could help with) than by terrorists (Tornoe).
The funding is there, NASA is simply not receiving it. Space is not a special interest
group, it is a sector of society which innovates and advances nearly every aspect of humanity.
Though it cannot be directly attributed to the United States’ lack of commitment to the space
program, American high school students are less interested in science, technology, engineering,
and math (STEM fields) than ever before. In a 2013 survey, teenagers’ interest in STEM fields
dropped 15% in just one year (Elliot). Tyson rightly claims that NASA is a major stimulator of the
economy, but he also states that space exploration is a stimulator of inspiration for aspiring
scientists (Tyson 2). If recent trends are any indication, Tyson has a point.
Space as Culture
Tyson recalls that when people were excited about the space program, “(e)veryone was
dreaming about tomorrow….The kind of tomorrow that could only be brought into the present
by scientists and engineers” (Tyson 14). It was the scientists and engineers who were driving
the creative process and the popular movements of the culture at the time: “Out of that era
(the space age) an entire generation of people…they think, they feel, they intellectualize about
space” (Tyson 24). Tyson argues that society did not need science specials like Cosmos on
television to relate the usefulness of math and science “because the headlines that were writ
large in that era” conveyed the significance of the STEM subjects (Tyson 24).
Kory Schulte
12
Science used to be prominent in all aspects of culture. As Tyson says, “our presence in
space is affecting not only the engineers and the mathematicians and the scientists,” it is
affecting everything (Tyson 17). Some of the world’s most enduring authors, such as Isaac
Asimov, H.G. Wells, Frank Herbert, and Douglas Adams, were influenced by space. The Twilight
Zone focused heavily on space themes, and became the space age’s defining television show.
The popularity of Star Trek exploded because of American’s interest in the universe (Tyson 17).
Doctor Who, which is currently the most successful science-fiction television show of all-time,
revolves around a character who traverses time and space (Lynch).
Space influences culture in more ways than television and literature. Tyson argues that
one particular photograph was a catalyst for sweeping cultural change. That image was
Earthrise over the Moon (1968). It was taken by Apollo 8, and was the first time that the entire
Earth had been photographed from space. From that point on, the globe was no longer color-
coded or designed by mapmakers; it was an exact replica of the Earth in its truest form (Tyson
20). He states that this picture broke down some of the borders that previously existed, and
people started “thinking of Earth as a whole” (Tyson 21). In the years following the Earthrise
over the Moon, entire movements were born. In particular, space exploration set in motion the
green movement (Tyson 20). In 1970, the Comprehensive Clean Air Act was passed and the
Environmental Protection Agency was founded. Earth Day was established, and DDT was
banned (Tyson 22). Tyson states that the Clean Water Act of 1971, the Endangered Species Act
of 1972, and even the introduction of unleaded gas in 1973 all connect to that era’s emphasis
on space (Tyson 23).
Kory Schulte
13
Tyson says, “We went to the moon, and we discovered Earth…we discovered Earth for
the first time” (Tyson 19). Space exploration has the natural ability to connect people in a
myriad of ways. Society and space used to be linked through television, the arts, government
policies, and science. Even in “the bloodiest decade in American history since the Civil War,”
Tyson declares, “we were still able to dream about tomorrow. It was still in us, it still
mattered…it's affecting the creative dimension of that which we call culture. We are living it at
every turn” (Tyson 17).
Kennedy explained, at a cultural level, the importance of space exploration: “Many
years ago the great British explorer George Mallory, who was to die on Mount Everest, was
asked why did he want to climb it. He said, ‘Because it is there’” (Kennedy). It is a simple
reason, but it is the same reason the cavemen ventured out of the cave. The next frontier was
there, and mankind’s thirst to discover and to understand the unexplained and the unexplored
is innate and unquenchable. It is part of who we are, and by denying NASA the funding it needs,
the United States is denying its people their intrinsic right to discover, to hope, and to dream.
Conclusion
The universe is all around us. That is why “Space as Culture” is rhetorically significant.
Space influences popular culture, medicine, engineering, politics, economics, hopes, dreams,
and innovation. Tyson’s speech encapsulates a period in American history when society failed
to recognize the significance of space exploration. It remains to be seen if Tyson will achieve his
goal of doubling NASA’s budget and reinvigorating American interest in space. Regardless, his
speech in Colorado Springs will remain rhetorically relevant. It is an example of the persuasive
power of intelligent, purposeful storytelling. “Space as Culture” should serve as a model for
Kory Schulte
14
future scientist-celebrities who need to convey complex information to common minds. Most
importantly, Tyson’s speech should be studied by any American who wants their culture to
focus more on innovation and connectivity instead of war and negativity.
Kory Schulte
15
Works Referenced
"13 Silliest Uses of Taxpayer Money." Forbes. Forbes Magazine, 2011. Web. 26 Nov. 2014.
"About." Twitter. Twitter Inc., n.d. Web. 29 Nov. 2014.
Colombo, Hayleigh. "Astrophysicist Tyson's Lectures Are out of This World." USA Today.
Gannett, 20 Sept. 2013. Web. 8 Nov. 2014.
Elert, Emily. "NASA Has Spent $20 Billion On Canceled Projects [Infographic]." Popular Science.
Bonnier Corporation, 25 Aug. 2012. Web. 14 Nov. 2014.
Elliot, Danielle. "STEM Interest Declining among Teens." CBSNews. CBS Interactive, 9 Sept.
2013. Web. 12 Dec. 2014.
Essebag-Christie, Nancy. "Global Spending on Space Decreases for First Time in 20 Years."
EuroConsult. EuroConsult, 13 Feb. 2014. Web. 16 Nov. 2014.
Fahy, Declan. "Science and Celebrity Studies: Towards a Framework for Analysing Scientists in
Public." (n.d.): n. pag. Rpt. in Quality, Honesty, and Beauty in Science and Technology
Communication, The 12th International Public Communication of Science and
Technology Conference, Book of Papers. Ed. Massimiano Bucchi and Brian Trench.
Vicenza, Italy: Observa Science in Society, 2012. 296-302. Observa. Web. 4 Nov. 2014.
Frohlich, Thomas C., and Alexander Kent. "Countries Spending the Most on the Military." USA
Today. Gannett, 12 July 2014. Web. 26 Nov. 2014.
Gillentine, Amy. "Broadmoor Making Room for National Space Symposium in Colorado Springs."
The Colorado Springs Business Journal (Pre- June 2, 2012) (2012)ProQuest. Web. 16 Nov.
2014.
Hively, Carol. "28th National Space Symposium a Hit." Space Foundation. Space Foundation, 23
Apr. 2012. Web. 9 Nov. 2014.
International Space Exploration Coordination Group (ISECG). Benefits Stemming from Space
Exploration. N.p.: International Space Exploration Coordination Group, 2013. PDF.
Johnson, Allie. "deGrasse Tyson preaches innovation." UWIRE Text 5 May 2012: 1. Educators
Reference Complete. Web. 4 Nov. 2014.
Kory Schulte
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Kelley, Kaitlyn. "Framing NASA: An Analysis of How the Space Agency Is Portrayed in Popular
Media." Thesis. WORCESTER POLYTECHNIC INSTITUTE, 2012. PDF.
Kennedy, John F. "John F. Kennedy Moon Speech - Rice Stadium." JFK RICE MOON SPEECH.
NASA, n.d. Web. 26 Nov. 2014. <http://er.jsc.nasa.gov/seh/ricetalk.htm>.
Larimer, Rob. "Neil deGrasse Tyson to Kickoff Space Symposium in Colorado Springs." The
Colorado Springs Business Journal (Pre- June 2, 2012) (2012)ProQuest. Web. 16 Nov.
2014.
Lele, Ajay. "Cost Contested: Perceptions versus Reality." Mission Mars: India's Quest for the Red
Planet. N.p.: Springer Media, 2014. 93-100. Print.
Lynch, Kevin. "Doctor Who 50th Anniversary: The Time Lord's World Records." Guinness World
Records. Guinness World Records, 22 Nov. 2013. Web. 12 Dec. 2014.
Martel, Ned. "Mysteries of Life, Time and Space (and Green Slime)." New York Times
(1923-Current file): 1. Sep 28 2004.ProQuest. Web. 1 Nov. 2014 .
Miller, Jon D. "Is There Public Support For Space Exploration?." Environment 26.5 (1984): 25.
Academic Search Premier. Web. 16 Nov. 2014.
"Neil DeGrasse Tyson: Sexiest Astrophysicist." People.com. Time Inc, 13 Nov. 2000. Web. 12
Dec. 2014.
Rathi, Akshat. "Poor Countries Want Space Programs More than Rich Ones Do." Ars Technica.
Conde Nast, 11 Nov. 2013. Web. 16 Nov. 2014.
Rogers, Simon. "NASA Budgets: US Spending on Space Travel Since 1958."The Guardian.
Guardian News and Media Limited, 1 Feb. 2010. Web. 26 Nov. 2014.
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Robotics and Simulation Division. Rutgers University, n.d. Web. 26 Nov. 2014.
<http://er.jsc.nasa.gov/seh/economics.html>.
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Academic Search Premier. Web. 16 Nov. 2014.
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Kory Schulte
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Thompson, Loren. "How To Waste $100 Billion: Weapons That Didn't Work Out." Forbes. Forbes
Magazine, 19 Dec. 2011. Web. 26 Nov. 2014.
Thompson, Derek. "Why Nobody Writes About Popular TV Shows." The Atlantic. Atlantic Media
Company, 07 May 2014. Web. 12 Dec. 2014.
Tornoe, Rob. "What's More Important?" Newsworks.org. Newsworks, 2 Dec. 2013. Web. 15
Dec. 2014.
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  • 1. Kory Schulte Kory Schulte UNIVERSITY OF MINNESOTA SPACE AS CULTURE: NEIL DEGRASSE TYSON’S ONE SMALL STEP FORWARD AMIDST MANKIND’S GIANT LEAP BACKWARDS INTRODUCTION, HISTORY & CONTEXT – 1 TYSON AS A CELEBRITY – 5 SPACE IS NOT A SPECIAL INTEREST – 8 SPACE AS CULTURE – 11 CONCLUSION – 13
  • 2. Kory Schulte 1 Introduction Space exploration was at the forefront of world culture for decades. For the United States, nothing has spurred as much innovation and economic prosperity as man’s momentous march into the infinite, uncharted final frontier. However, by the mid-1970s, space exploration had begun to fade out of the spotlight. It has remained shrouded in the darkness ever since, only occasionally emerging from the shadows to shed light on major discoveries or upcoming missions. Neil DeGrasse Tyson, like his predecessor Carl Sagan, recognizes that the decline of space exploration’s popularity has tumultuous effects on culture, the economy, education, and innovation. In his 2012 speech, “Space as Culture,” at the 28th National Space Symposium in Colorado Springs, Colorado, Tyson presents a brief history of the space program and its impact on virtually all aspects of humanity. He also attempts to inspire America to reclaim the economic and cultural prosperity of the space age, and to rediscover all of the beauty and wonder that the universe has to offer. History and Context The space age was born on October 4, 1957, when the Soviet Union launched the artificial Earth satellite Sputnik 1 into space. Dwight D. Eisenhower, the President of the United States at the time, certainly took notice. The National Aeronautics and Space Administration (NASA) was founded less than a year later, on July 29, 1958. However, the US did not ramp up its space exploration efforts until John F. Kennedy took over as the Commander-in-Chief in 1961. In 1962, Kennedy gave a speech at Rice Stadium in Houston, Texas, detailing the United States’ ambitious plan to put a man on the moon by the end of the decade.
  • 3. Kory Schulte 2 Kennedy notes that mankind’s recorded history spans roughly 50,000 years, which is an unfathomable amount of time for most people. In order to make his points more relatable, he condenses that history to terms that everyone can understand: 50 years. He then explains that, on this scale, man left the caves only ten years ago. The wheel and the ability to write came just five years ago, and the Bible was written merely a couple years prior to his giving this speech (Kennedy). On this scale, man harnessed electricity a month ago, and the television and nuclear power were invented within the last week (Kennedy). Kennedy lays all this out because it is important for his audience to know that innovation happens quickly, and space exploration is no different. He states that in order for man to conquer space peacefully and fruitfully, the United States must be at the forefront of its exploration (Kennedy). To achieve this goal, NASA’s budget in 1962 tripled from 1961, up to 1.18% of the entire United States tax expenditure (Rogers). Kennedy, in layman’s terms, acknowledged that fifty-cents per week per US citizen to fund NASA may seem like a lot, but urged his audience to have faith because “we do not know what benefits await us” (Kennedy). Fortunately, it is now known exactly what benefits awaited the United States immediately following the space race. In economic terms, the United States government spent roughly $25 billion on civilian space research and development between 1959 and 1969. The return on this investment was estimated at roughly $52 billion by 1970, and was expected to grow to $181 billion by 1987 (Schnee). Kennedy was right to assume that people would question the point of spending heavily on space exploration when there are issues on Earth that need just as much attention. In his 1970 letter in response to a nun who wondered how the United States could justify spending billions on space missions while millions of people are
  • 4. Kory Schulte 3 starving to death, NASA scientist Dr. Ernst Stuhlinger argued that the benefits of this funding would ultimately lead to beneficial advances in science, as well as in medicine, communications, and farming. These innovations, either directly or indirectly, resulting from NASA sponsored research would lead to higher food production and better foreign relations which would, in turn, provide even more relief to the starving and impoverished people of the world (Stuhlinger). The benefits from space exploration may not always be immediately noticeable, but their value will inevitably be revealed. While Stuhlinger correctly envisioned some of the innovations stemming from space exploration, he could never have predicted just how far-reaching and instrumental the spinoffs of NASA technology would be in solving problems in society. For example, NASA developed the charcoal water filtration system which greatly improved the quality of water that many people drink. Additionally, space research led to vastly improved long-range telecommunication satellites, shoe insoles that help take the stress off of feet and legs, cordless tools, invisible braces for teeth, the scratch resistant plastic lenses in most peoples’ eyeglasses, a less intrusive thermometer, and even memory foam mattresses (IBT). Unfortunately, most people do not realize that these products, along with many others, stemmed from NASA funded research and development for space exploration. As a result, many citizens do not see NASA as an expenditure worth giving a high percentage of the tax budget. The public’s passion for space exploration has declined since its peak in the 1960s and 1970s. In 1984, the number of Americans who believed space exploration was of utmost importance was as low as ten-percent, although an additional twenty-percent stated it was moderately important to them, according to Northern Illinois University professor of political
  • 5. Kory Schulte 4 science, Jon D. Miller. He refers to this phenomenon as “issue attentiveness” (Miller 3). Miller states that an average citizen only has the capacity to focus his or her attention on a small number of public affairs issues, thus limiting the amount of citizens who view space exploration as a priority. “The plight of the modern citizen is to sample selectively from the enormous volume of information available,” says Miller. One can imagine, then, the struggle that modern scientists have had with motivating the common man, much less the government, to maintain an interest in space exploration when the entirety of human knowledge is just a few keystrokes and a left-click away. Tyson certainly realizes that the attention of the American public is difficult to acquire and even harder to hold, which is exactly why he decided to give his “Space as Culture” speech in Colorado Springs. Tyson likely understood that the 28th National Space Symposium was he and his peers’ best chance to affect space policy, especially because at the time of his speech President Obama already had a plan in place to further cut NASA’s funding (Congressional Digest 2011). Over 800 organizations and thirty different countries were represented at the symposium. There were nearly double the number of “young space professionals” at the 2012 symposium than there were in previous years. Most important to Tyson, though, were the “top policy analysts, administration insiders and scientists” (Hively). Among that group was the vice commander of the Air Force Space Command, the head of NASA, and the director of the National Geospatial-Intelligence Agency. The presence of these officials denotes the seriousness of the event, and it is precisely why Tyson chose the symposium to deliver his persuasive address.
  • 6. Kory Schulte 5 Tyson as a Celebrity It has been established why Tyson chose this particular event for his speech, but it is equally important to figure out why the event organizers chose him as their keynote speaker. Tyson was, and still is, one of the scientific community’s most prominent figures. He has reached a rarely achieved status as a scientist-celebrity. In order to figure out why Tyson was able to ascend to a higher level of fame than a majority his peers, one must first understand how it is even possible for a scientist to become a celebrity. In The Visible Scientists (1977), Rae Goodell noticed that, as early as the 1960s, hybrid scientist-celebrities were gaining popularity. “She argued that these scientists, including astronomer Carl Sagan…used mass media to influence public opinion and science policy, at a time when new communication technologies were reshaping social and personal life, and the mass media was becoming a venue for the public contestation of scientific issues” (Fahy 298). Carl Sagan was the first truly famous astrophysicist, and was the host of the (hugely popular) original Cosmos (1980) television series. Cosmos featured him explaining, in easily understood terms, a variety of important scientific issues to the American people—all while traveling through the universe on his Spaceship of the Imagination. Sagan’s contribution to space as culture is important to note, as Tyson has just recently served as the host and captain of the Spaceship of the Imagination for the (insanely popular) newly re-appropriated 2014 version of Cosmos. Cosmos is hardly the only source of Tyson in the media, though. Tyson has been a guest on many popular televisions programs, including The Colbert Report and Real Time with Bill Maher. He has even made appearances, as himself, on fictional shows such as Stargate: Atlantis and The Big Bang Theory, which is one of the most popular
  • 7. Kory Schulte 6 shows on television (D. Thompson). Tyson is so distinguished that even characters who exist only in a fictional universe still recognize him. He has also appeared on multiple radio programs, and his podcast StarTalk Radio is routinely featured in iTunes most popular podcasts. Not limited to vocalizing his thoughts, Tyson is also a master of the written word. He has penned multiple books, one of which was a New York Times best seller. Goodell states, in her definition of scientist-celebrities, that they all “shared five media- focused characteristics: they had a hot topic, were controversial, were articulate, had a colorful image, and had a credible reputation” (Fahy 298). Tyson fulfills every one of Goodell’s requirements for celebrity scientists. Space exploration is certainly a hot, controversial topic. Tyson is renowned for his ability to articulate his arguments, as well. His tone has been described as a “high-pitched James Earl Jones” (Martel). Space Foundation CEO, Elliot Pulham, takes the praise of Tyson’s eloquence even further: "Neil Tyson is the intergalactic space poet laureate of our time," said Pulham. "He connects people to the universe with wit, humor and genius that has proven irresistible to his millions of readers, viewers, students, lecture guests and fans the world over" (Larimer). Pulham’s take on Tyson highlights another reason for his immense popularity. Even with his elevated status, Tyson almost exclusively addresses his audience as peers, not intellectual inferiors. It would be an understatement to say that Tyson has a colorful image, and his enthusiasm is a key component to his rhetoric (Johnson). In addition to his countless media appearances, Tyson has been described as a “rock star astrophysicist” (Colombo), and as a “space-savvy celebrity” (Martel). According to People Magazine, Tyson is not so hard on the eyes, either. He was the magazine’s selection as the “Sexiest Astrophysicist Alive” in 2000
  • 8. Kory Schulte 7 (People). While that undeniably a great honor for Tyson, one has to wonder about the quality of his competition. That, though, is a debate best left for another essay. Clearly, Tyson unequivocally fulfills the first four qualifications of a scientist-celebrity. Goodell’s final aspect, credibility, is the most important. Without credibility, the “scientist” part of scientist-celebrity does not exist. In Tyson’s case, credibility is his strongest suit. In fact, the only thing more impressive than his celebrity status are his academic qualifications and scientific contributions. He is a world-renowned scientist, and his brilliance is well-documented. Tyson has earned a Bachelor of Arts degree in Physics from Harvard, a Master of Arts in Astrophysics from the University of Texas, and a Master of Philosophy in Astrophysics, as well as a Doctorate of Philosophy in Astrophysics from Columbia University. He also has seventeen Honorary Doctorates from various universities. Tyson is the current Director at the Hayden Planetarium in the American Museum of Natural History. His intelligence is uncontested, and his status as a true scientist-celebrity is complete. Tyson utilizes his prestige to bridge the gap between science and culture for a living, thus making him uniquely qualified to give a speech titled “Space as Culture.” Less than a month after his speech in Colorado Springs, Tyson was named one of Time Magazine’s “100 Most Influential People” (Johnson). In fact, he is so influential that, in 2013, he had 1.4 million twitter followers (Colombo). That number has grown to 2.5 million at the time of this essay. According to the website TwitterCounter, that makes Tyson the 860th most followed user in the world, ahead of celebrities like President Bill Clinton, Larry King, The Beatles, and the official account of Pretty Little Liars. Twitter states that there are currently over 280 million active
  • 9. Kory Schulte 8 accounts on its tremendously popular platform, which puts Tyson in the top .0003% of popularity among all users (Twitter). Space is not a Special Interest Tyson, like Kennedy, Stuhlinger, and Sagan before him, repeatedly emphasizes that the space program affects more than just the scientific community. He points out that even though the economic and political implications of space exploration exist on a national level, only a few political representatives make an effort to understand his message (Tyson 8). He notes that space is not a partisan issue, since the states which host NASA’s centers for research and development “typically flip back and forth between Republican and Democrat” (Tyson 5). Even as the evidence of the benefits of space exploration continues to mount, the United States government still refuses to deliver adequate funding to NASA despite its request for more. A 2013 report released by the International Space Exploration Coordination Group (ISECG) substantiates the value of space research and development. The ISECG report confirms that space exploration has produced innovations which have dramatically improved “health and medicine, transportation, public safety, consumer goods, energy and environment, information technology, and industrial productivity” (ISECG 12). The United States government does not seem to understand the incomparable effects that space has already had on society, culture, or the economy. However, that is certainly not the case in other parts of the world. Astrophysicists have long understood the benefits stemming from their research, however those benefits have only recently been acknowledged by many governments. As a result, the world space budget was $73 billion in 2012, up from $35 billion in 2000, despite the United States’ decision to cut NASA’s budget (Rathi). Just as foreign competition was a concern
  • 10. Kory Schulte 9 for Kennedy, one can discern that this is a major cause for Tyson’s apprehension about the potential for the United States to fall behind in the modern space race. His concern is certainly not unfounded, as over seventy countries have invested in a space program (Rathi). The societal advancements stemming from space exploration is precisely why many developing or emerging countries are investing in space exploration. In fact, poorer countries want space programs more than rich ones do (Rathi). Even though a high percentage of their population is living in poverty, maturing governments are beginning realize the economic and cultural growth potential which is born from space research. Ajey Lele, a Research Fellow at the Institute for Defence Studies and Analyses in New Delhi, confirms that the benefits of space exploration far outweigh the costs, as space exploration spurs progress and is a boon to the economy and society (Lele). Developing countries invest in space programs “because it makes economic sense, as technological and social development go hand in hand,” according to Ars Technica reporter Akshat Rathi. The evidence suggests that space exploration should be a top expenditure for any government, but the United States budget sometimes operates outside the realm of reason. In his speech, Tyson presents his qualms with the federal budget. Assuming he is including all the money generated from space-related innovations and ventures, Tyson states that space “is a $300 billion industry worldwide,” and NASA comprises “only a tiny percentage of that” (Tyson 3). Later, Tyson defines the underlying purpose of his speech: “Here’s what we do,” Tyson says, “You double NASA’s budget. Right now it’s a half a penny on the (tax) dollar” (Tyson 30). He condenses the scale of the US budget to one dollar because innumeracy is a legitimate problem, and he wants every member of his audience to comprehend his message. In 1969, at
  • 11. Kory Schulte 10 the height of the space age, NASA’s funding reached its height at four-percent of the federal budget. In 2012, NASA accounted for one-half of one-percent of United States tax expenditure (Rogers), and there was no indication of a funding increase in the future. According to Tyson, the government claims that it simply does not have any additional funding for NASA (Tyson 2). Tyson openly blasts this argument for being “warped” and unsubstantiated. He counters the government’s claim by juxtaposing the recent bailout of the banks with the combined funding of NASA since its inception in 1959. Tyson explains, “The $850 billion bailout of the banks…that sum of money is greater than the entire 50 year running budget of NASA” (Tyson 2). The federal budget has plenty of money, it is just openly declining to spend it on the right programs. One argument often made against providing NASA with additional funding is the money that it has spent on canceled projects. A reasonable claim, to be sure, due to the estimated $20 billion which was given to canceled projects in the two-decades prior to Tyson’s speech (Elert). That argument loses steam, though, when one compares it to the amount of money the government wastes on military expenses. Between 2000 and 2012, the Department of Defense poured $46 billion into canceled weapons projects (Elert). In comparison to NASA, the DOD managed to devote more than twice as much money, in half the time, to its fruitless endeavors. The space program was penalized for this. The military was not. In 2011, the United States spent $711 billion dollars on military expenditures. At the time of Tyson’s speech, the federal budget devoted more money to defense than the combined spending of the next twelve highest military budgets in the world (Wichert). Most of those twelve countries are American allies. Including the United States at 41%, those thirteen countries account for nearly 80% of
  • 12. Kory Schulte 11 worldwide military spending. In terms of total dollars, the American taxpayers provide the United States defense budget with more than five-times the money that the world’s second- most expensive military, China, spends each year (Frohlich and Kent). Defense funding continues to dominate the budget despite the fact that more American citizens were killed by severe weather in 2011 (which NASA’s research could help with) than by terrorists (Tornoe). The funding is there, NASA is simply not receiving it. Space is not a special interest group, it is a sector of society which innovates and advances nearly every aspect of humanity. Though it cannot be directly attributed to the United States’ lack of commitment to the space program, American high school students are less interested in science, technology, engineering, and math (STEM fields) than ever before. In a 2013 survey, teenagers’ interest in STEM fields dropped 15% in just one year (Elliot). Tyson rightly claims that NASA is a major stimulator of the economy, but he also states that space exploration is a stimulator of inspiration for aspiring scientists (Tyson 2). If recent trends are any indication, Tyson has a point. Space as Culture Tyson recalls that when people were excited about the space program, “(e)veryone was dreaming about tomorrow….The kind of tomorrow that could only be brought into the present by scientists and engineers” (Tyson 14). It was the scientists and engineers who were driving the creative process and the popular movements of the culture at the time: “Out of that era (the space age) an entire generation of people…they think, they feel, they intellectualize about space” (Tyson 24). Tyson argues that society did not need science specials like Cosmos on television to relate the usefulness of math and science “because the headlines that were writ large in that era” conveyed the significance of the STEM subjects (Tyson 24).
  • 13. Kory Schulte 12 Science used to be prominent in all aspects of culture. As Tyson says, “our presence in space is affecting not only the engineers and the mathematicians and the scientists,” it is affecting everything (Tyson 17). Some of the world’s most enduring authors, such as Isaac Asimov, H.G. Wells, Frank Herbert, and Douglas Adams, were influenced by space. The Twilight Zone focused heavily on space themes, and became the space age’s defining television show. The popularity of Star Trek exploded because of American’s interest in the universe (Tyson 17). Doctor Who, which is currently the most successful science-fiction television show of all-time, revolves around a character who traverses time and space (Lynch). Space influences culture in more ways than television and literature. Tyson argues that one particular photograph was a catalyst for sweeping cultural change. That image was Earthrise over the Moon (1968). It was taken by Apollo 8, and was the first time that the entire Earth had been photographed from space. From that point on, the globe was no longer color- coded or designed by mapmakers; it was an exact replica of the Earth in its truest form (Tyson 20). He states that this picture broke down some of the borders that previously existed, and people started “thinking of Earth as a whole” (Tyson 21). In the years following the Earthrise over the Moon, entire movements were born. In particular, space exploration set in motion the green movement (Tyson 20). In 1970, the Comprehensive Clean Air Act was passed and the Environmental Protection Agency was founded. Earth Day was established, and DDT was banned (Tyson 22). Tyson states that the Clean Water Act of 1971, the Endangered Species Act of 1972, and even the introduction of unleaded gas in 1973 all connect to that era’s emphasis on space (Tyson 23).
  • 14. Kory Schulte 13 Tyson says, “We went to the moon, and we discovered Earth…we discovered Earth for the first time” (Tyson 19). Space exploration has the natural ability to connect people in a myriad of ways. Society and space used to be linked through television, the arts, government policies, and science. Even in “the bloodiest decade in American history since the Civil War,” Tyson declares, “we were still able to dream about tomorrow. It was still in us, it still mattered…it's affecting the creative dimension of that which we call culture. We are living it at every turn” (Tyson 17). Kennedy explained, at a cultural level, the importance of space exploration: “Many years ago the great British explorer George Mallory, who was to die on Mount Everest, was asked why did he want to climb it. He said, ‘Because it is there’” (Kennedy). It is a simple reason, but it is the same reason the cavemen ventured out of the cave. The next frontier was there, and mankind’s thirst to discover and to understand the unexplained and the unexplored is innate and unquenchable. It is part of who we are, and by denying NASA the funding it needs, the United States is denying its people their intrinsic right to discover, to hope, and to dream. Conclusion The universe is all around us. That is why “Space as Culture” is rhetorically significant. Space influences popular culture, medicine, engineering, politics, economics, hopes, dreams, and innovation. Tyson’s speech encapsulates a period in American history when society failed to recognize the significance of space exploration. It remains to be seen if Tyson will achieve his goal of doubling NASA’s budget and reinvigorating American interest in space. Regardless, his speech in Colorado Springs will remain rhetorically relevant. It is an example of the persuasive power of intelligent, purposeful storytelling. “Space as Culture” should serve as a model for
  • 15. Kory Schulte 14 future scientist-celebrities who need to convey complex information to common minds. Most importantly, Tyson’s speech should be studied by any American who wants their culture to focus more on innovation and connectivity instead of war and negativity.
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  • 17. Kory Schulte 16 Kelley, Kaitlyn. "Framing NASA: An Analysis of How the Space Agency Is Portrayed in Popular Media." Thesis. WORCESTER POLYTECHNIC INSTITUTE, 2012. PDF. Kennedy, John F. "John F. Kennedy Moon Speech - Rice Stadium." JFK RICE MOON SPEECH. NASA, n.d. Web. 26 Nov. 2014. <http://er.jsc.nasa.gov/seh/ricetalk.htm>. Larimer, Rob. "Neil deGrasse Tyson to Kickoff Space Symposium in Colorado Springs." The Colorado Springs Business Journal (Pre- June 2, 2012) (2012)ProQuest. Web. 16 Nov. 2014. Lele, Ajay. "Cost Contested: Perceptions versus Reality." Mission Mars: India's Quest for the Red Planet. N.p.: Springer Media, 2014. 93-100. Print. Lynch, Kevin. "Doctor Who 50th Anniversary: The Time Lord's World Records." Guinness World Records. Guinness World Records, 22 Nov. 2013. Web. 12 Dec. 2014. Martel, Ned. "Mysteries of Life, Time and Space (and Green Slime)." New York Times (1923-Current file): 1. Sep 28 2004.ProQuest. Web. 1 Nov. 2014 . Miller, Jon D. "Is There Public Support For Space Exploration?." Environment 26.5 (1984): 25. Academic Search Premier. Web. 16 Nov. 2014. "Neil DeGrasse Tyson: Sexiest Astrophysicist." People.com. Time Inc, 13 Nov. 2000. Web. 12 Dec. 2014. Rathi, Akshat. "Poor Countries Want Space Programs More than Rich Ones Do." Ars Technica. Conde Nast, 11 Nov. 2013. Web. 16 Nov. 2014. Rogers, Simon. "NASA Budgets: US Spending on Space Travel Since 1958."The Guardian. Guardian News and Media Limited, 1 Feb. 2010. Web. 26 Nov. 2014. Schnee, Jerome. "The Economic Impacts of the U.S. Space Program."NASA/JSC Software, Robotics and Simulation Division. Rutgers University, n.d. Web. 26 Nov. 2014. <http://er.jsc.nasa.gov/seh/economics.html>. "Space Exploration 2011-2012 Policy Debate Topic." Congressional Digest 90.7 (2011): 193. Academic Search Premier. Web. 16 Nov. 2014. Stuhlinger, Ernst. "Why Explore Space?" Letters of Note: Why Explore Space? TinyLetter, 2013. Web. 8 Nov. 2014.
  • 18. Kory Schulte 17 Thompson, Loren. "How To Waste $100 Billion: Weapons That Didn't Work Out." Forbes. Forbes Magazine, 19 Dec. 2011. Web. 26 Nov. 2014. Thompson, Derek. "Why Nobody Writes About Popular TV Shows." The Atlantic. Atlantic Media Company, 07 May 2014. Web. 12 Dec. 2014. Tornoe, Rob. "What's More Important?" Newsworks.org. Newsworks, 2 Dec. 2013. Web. 15 Dec. 2014. "Top 10 NASA Inventions You Use Everyday." International Business Times (IBT). IBT Media Inc., 08 July 2011. Web. 02 Dec. 2014. Wichert, Bill. "U.S. Military Spending Is Greater than the next 10-12 Countries Combined." Politifact. Tampa Bay Times, 10 Feb. 2013. Web. 12 Dec. 2014.