The document discusses marketing strategies for a brand that has $8 billion in annual global retail sales, with their primary demographic being tweens aged 6-11 and a secondary demographic of young adults 18-34. It focuses on point-of-sale marketing like hangtags, packaging, and in-store signage. It also details a 2014 Q4 television and circular ad campaign with a retailer for licensed pet toys, as well as social media promotion through platforms like Instagram and Facebook and digital efforts like paid search and banners.

1. Brand Foundation / POS Marketing:
•$8 Billion in Global Retail Sales Annually
•Primary Demographic is Tweens 6-11
•Secondary Demographic is Young Adults 18-34
•Focus on POS Collateral: Hangtags and Labels, Boxed Packaging,
Pallets, PDQ’s & In-store Signage

2. TV & Circulars-Q4 2014 Promotion:
•Participation in Seasonal TV Ad Campaign
•Partnered with Retailer in Cross-Branded Circular Ad
for Licensed Pet Toys

3. Social Media & Digital Marketing:
•Promote Program Launches through Instagram, Twitter, Facebook
•Paid Search and Brand Banner Investment for Key Accounts
•Coordinated POV Features and Targeted E-mail Drive In-store and Online Sales