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How to supercharge your conversion rate with a Viral Boost
Josh Ledgard - Founder - KickoffLabs

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Harrys Launch Campaign
“You signed up… now tell your friends…”
The second conversion, their referrals, become the boost!

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Robinhood.io Launch
“You signed up… now tell your friends and get in early!”

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One: Nail the First conversion
Traffic > Pitch > Incentive

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Two: Say Thank You
On Page
In Email

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Three: Request Second CTA ASAP

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Four: Follow-up in Email

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Five: Offer Amazing Incentives
Make rewards achievable
Make sharing worth it

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Four: Offer amazing incentives

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Viral Sharing Reward Examples
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Get 3 and you are in…
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Move up in line…
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Most referrals wins…
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Prize levels at 3, 5, 10, 50…
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Sign up 5 friends and get...

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Six: Follow up with influencers

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Seven: Push on existing audience
Send regular reminder emails throughout the campaign
“You signed up… that’s great… did you know if you got some friends signed up too…”

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Tips
Viral doesn’t have to mean a hockey stick… just a boost.
Every campaign could use a boost - even webinars :)

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Steps: Recap
1.
Nail the first conversion
2.
Say thank you!
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Request a second CTA ASAP
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Offer Amazing Incentives
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Follow up to encourage influencers
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Engage with non-sharers regularly
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Keep your audience informed

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Go supercharge your conversion rate with a Viral Boost