Read the full article here: http://kickofflabs.com/blog/using-a-social-referrals-to-supercharge-your-landing-page-conversion-rate What if your campaign converted at 50%? Would that have a meaningful impact on your business? Of course it would. And it’s not hard. Check out what a recent KickoffLabs customer had to say recently… “…I got a 50% conversion rate on my landing page using social referrals. After 2.5 weeks of having my site up (www.northwoodproject.ca) here’s what the stats look like:” They are not alone. Anyone can follow the best practices they used. In fact there have already been several hugely successful campaigns that were built to encourage social referrals and get their own “Viral Boost”. What are social referrals and what is a viral boost? You probably know that your conversion rate is simply: People that achieved your goal / Unique People to a Landing Page. If 3 people visit your landing page and one person signs up… you have a 33% conversion rate. A social referral is anyone that someone else refers to your landing page. So if, after someone signs up, they get 5 friends to sign up… each of these additional signups is a referral from the first person. A Viral Boost is the boost you are getting on your campaign because of the number of social referrals. In the example above 27% of their leads are being referred by someone else directly. Why is a Viral Boost important? If you have the money to get 1,000 people to your campaign and 200 sign up. That’s a 20% conversion rate. But if you can get even 50% of those people to tell 2 friends. Your conversion rate goes from 20% to 40%. This is what you saw happen above. Anyone can do it...

1. How to supercharge your conversion rate with a Viral Boost
Josh Ledgard - Founder - KickoffLabs

4. Harrys Launch Campaign
“You signed up… now tell your friends…”
The second conversion, their referrals, become the boost!

5. Robinhood.io Launch
“You signed up… now tell your friends and get in early!”

6. One: Nail the First conversion
Traffic > Pitch > Incentive

7. Two: Say Thank You
On Page
In Email

8. Three: Request Second CTA ASAP

10. Four: Follow-up in Email

11. Five: Offer Amazing Incentives
Make rewards achievable
Make sharing worth it

12. Four: Offer amazing incentives

14. Viral Sharing Reward Examples
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Get 3 and you are in…
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Move up in line…
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Most referrals wins…
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Prize levels at 3, 5, 10, 50…
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Sign up 5 friends and get...

15. Six: Follow up with influencers

16. Seven: Push on existing audience
Send regular reminder emails throughout the campaign
“You signed up… that’s great… did you know if you got some friends signed up too…”

17. Tips
Viral doesn’t have to mean a hockey stick… just a boost.
Every campaign could use a boost - even webinars :)

18. Steps: Recap
1.
Nail the first conversion
2.
Say thank you!
3.
Request a second CTA ASAP
4.
Offer Amazing Incentives
5.
Follow up to encourage influencers
6.
Engage with non-sharers regularly
7.
Keep your audience informed

19. Go supercharge your conversion rate with a Viral Boost