Kevin McDonald

Falkirk, United Kingdom United Kingdom

UX & Service Design Lead at GE

Technology / Software / Internet

UX isn't just about design. UX isn't just about the visuals or usability. UX isn't about 1 persons view of how things should be. UX is about understanding a need and collaboratively making the experience so seamless you don't know it's there. I’m passionate about driving design thinking into a business and instilling a common understanding of UX wider than just its own domain. I know the benefit in providing core UX knowledge and design thinking with people across the project life cycle is invaluable, and I can share and apply these benefits back to both customer and business needs.