We live in a world where new and exciting Social Media Platforms are forever popping up. However, many of them do not manage to last. Competing against the likes of Facebook, Twitter and Instagram is a tough ask. But some manage to weather the storm and surprise everyone. It's important that you stay on top of the latest platforms and test them to see if they'll be effective for your business marketing. Snapchat is a perfect example of this, find out how you can implement it into your marketing strategy.