Ken Tronnes

San Francisco Bay Area United States

Marketing Specialist

Advertising / Marketing / PR

•Management of digital marketing and CRM solutions. •Manage all email efforts, B2B and B2C, to include the direction and review with the design team, creation of content, editing of HTML, automation and CRM strategy while keeping up-to-date on best practices. Platforms used: currently ExactTarget and SendGrid; previously Marketo. •Maintained email calendar for B2C initiatives to ensure timely delivery of messages across all markets. •Ensure optimal email performance through continued testing of subject lines, sender names, content length and direction, design elements, drop times and customer surveys. •Utilize customer data and spending habits using multiple analytics sys...