1. KELLY M. O’BRIEN
6358 Oxbow Bend | Chanhassen, MN 55317
(612)-281-8051 | obrie906@umn.edu
EDUCATION
Curtis L. Carlson School of Management
Bachelor of Science in Business
Marketing, Entrepreneurial Management
v Cumulative GPA: 3.837
v Dean’s List | Fall 2013, Spring 2014, Fall 2014, Spring 2015, Fall 2015, Spring 2016
EXPERIENCE
Polaris Industries
Sales & Marketing Intern | Snowmobile Marketing
v Established the 2016-17 Timbersled Content Plan which is used to guide key messaging, solidify brand
positioning, and ultimately drive engagement & leads
v Developed & launched a completely original Grassroots Influencer program that leverages targeted one-to-one
communications and purposeful promotions to drive content submissions
v Created the Fall Snow Show Events plan for both the Polaris Snowmobiles and Timbersled brands and established
a content & communications plan that will guide seamless execution in the Fall
v Developed and implemented a comprehensive plan and calendar for the My Polaris Rewards program that allows
all retail counterparts to be more efficient & engaged
Wandr LLC
Marketing Director
v Optimized in-house operations by establishing organizational infrastructure, assigning roles, and delegating tasks
to employees with aligned skillsets
v Created the 2016 Product Launch Plan and established quarterly performance metrics and objectives for all
marketing activities
v Actively engaged in higher-level business planning and growth strategy
v Propel brand development by heightening the effectiveness of online presence and consumer engagement
v Facilitate research efforts by creating and distributing a questionnaire and organizing focus group sessions
ArcherPoint
Marketing Intern
v Developed creative campaign and strategy for NAVUG Summit to attract more prospects to expo booth
v Conducted both industry and internal research to assist in developing the 2016 marketing strategy, and to
optimize internal processes
v Enhanced the company’s brand exposure and online presence by optimizing the social sites, writing 13
professional and stimulating blogs, and providing other content such as event listings, webinars, and product
demonstration videos
v Effectively exerted creative skills by designing advertisements, specifically pay-per-click and print ads
v Decreased 540 website errors and warnings by conducting back-end website improvement
v Underwent intensive four-week boot camp training: Agile methodology, business analysis/consulting, Microsoft
Dynamics NAV, and development
Jimmy Johns Gourmet Sandwiches
Delivery Driver | Marketing Assistant
v Increased brand awareness in the community by handing out sandwich samples and communicating with the target
market about the company’s products and services
v Promoted excellent customer service by working efficiently and respectably
v Sharpened the logistics of the company by discovering new methods of production, deliverance, and housekeeping
ACTIVITIES
v Mentee | Carlson Mentorship Program Fall 2014 - Present
v Inducted Member | National Society of Leadership and Success - Sigma Alpha Pi Spring 2014 - Present
v Volunteer | DECA District & State Competition Spring 2015, Spring 2016
AWARDS
v 2nd Place Winner in the Carlson Case Competition Fall 2013
v Nominated as a Collegiate Scholar by the National Society of Collegiate Scholars Spring 2014
v Annual recipient of the Enterprise Education Foundation Scholarship by J.P. Morgan Spring 2013 - Present
Minneapolis, Minnesota
Expected Graduation | December 2016
Minneapolis, MN | May 2015 - Present
Chanhassen, MN | May 2015 - August 2015
Wayzata, MN | 2011-2014
Medina, MN | June 2016 – August 2016