Mock social media campaign for HiSET from ETS for a mentorship program.

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// HiSET® Mock Campaigns
MRM//McCANN Mentorship Presentation
April 16, 2015
Designer: Meg Coburn
Copywriter: Katy Hajzer

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// Campaign 1: High School Theme

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// High School Intro
You’re ready.
Maybe you weren’t ready five years ago. Two years ago. Six months ago.
You were busy. Juggling your job, your family, and your obligations, there wasn’t time to catch
8 hours of sleep, let alone advance your education.
But now it’s time to show what you can do. Because you deserve more than $7.50 an hour, more
than boring night shift work. More than feeling used instead of useful.
You deserve a new job, a new career, a new future that finally uses your full potential.
No more “What if?” Now, it’s “What’s next?”
Now, you’re ready to begin.
The HiSET® Exam. Do it for you.

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// Facebook Post 1: Resources
It’s important to remember to bring
acceptable identification, such as your
driver’s license or passport. Check with
your test center, as they may have
additional requirements.
You should also bring layered clothing so
you can adjust to the test room’s
temperature. Items that are not allowed
in the room include food, drinks, cell
phones and calculators. For a full list, see
our What to Bring <link to:
http://hiset.ets.org/take/test_day/bring>
page.

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// Facebook Post 2: Guidance Counselor
When applying for jobs, it’s important to
have an up-to-date resume. A resume
should be one page, typed, and should
include:
• Your education, including that you’ve
earned your high school equivalency
certificate
• Your past job experience
• Your skills, such as knowledge of
Microsoft Word and Excel
Don’t forget to include your contact
information!

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// Facebook Post 3: Study Hall
Use an actual pen and paper
(not a computer) when you
write down your study notes.
Studies show we remember
more information that way!
Already have it typed up?
Rewrite your typed notes on
paper as a study session.

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// Move Your Tassel! Customize your Move Your Tassel gif
with your picture, and then share it
on Facebook and Twitter to let your
friends and family know you passed
the HiSET® exam!

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// Campaign 2: Toolbox

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// Toolbox Intro
You feel stuck.
You know it’s time for a career change, time to go in a new direction, but no matter how hard you
push, you’re still stuck. Stuck waking up early every day, dreading the commute to a job you hate,
stuck making minimum wage, and stuck feeling like there’s more you could accomplish.
If only someone would give you a chance.
We’re here to get you unstuck. To give you the tools you need to gain the freedom to go in any
direction you choose.
The freedom that comes with your high school equivalency certificate.
We’ll bring the toolbox. You bring your dreams.
The HiSET® Exam. Let’s get moving.

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// Facebook Post 1: After the Test
From biology to English, there are dozens
of subjects you could choose as a major
in college, so how do you choose? To get
started, ask yourself:
1. What topics interest me the most?
2. What academic skills do I excel in?
Are you a math whiz, or a wonder
with words?
3. What career paths interest me? Find
your ideal career, and then work
backwards to find what major will
lead you to it.
Remember, you can always change your
major later on!

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// Facebook Post 2: Career Highlight
Commercial pilots fly planes to different
countries all around the world. Visit fun
and exciting places, like Thailand, Spain,
or Australia, while building a fulfilling
career.
Look for our weekly career highlights to
see other exciting careers you can have
after the HiSET® exam!

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// Facebook Post 3: Motivation
What passion will you ignite
after taking the HiSET®
exam? Share your career
goals with us by
commenting below, or by
using #HiSETGoals.

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//Study Wheels Tool

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Thank You!