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The Eternal Battle Between


User Experience and Compliance
September 2021
What we’ve learned from onboarding


to 30 crowdinvestment platforms
Crowdinvestmentment
Transactions, 2021
US $978M
Europe $2,516M
APAC 2,744M
LAC $55M
Africa $33M
China $1,351M
Source: https://www.statista.com/outlook/dmo/
f
intech/alternative-
f
inancing/crowdinvesting/europe
We onboarded to 30 crowdinvestment platforms
Angellist


Republic


Wefunder


Microventures


Seedrs


Crowdcube


StartEngine


YieldStreet


Nextseed


SMBX


WiseAlpha


Percent (ex-Cadence)


FundRise


CrowdStreet


Modiv


RealtyMogul


Cadre


Otis


RallyRd


MasterWorks


Vinovest


MyRaceHorse


ForgeGlobal


Sharespost


EquityZen


UnitedTraders


M1
f
inance


WeBull


Groww


Moonfare
Accessible for


US citizens Only
YieldStreet


Modiv


FundRise


Cadre


for accredited investors only
MyRaceHorse


Nextseed


RealtyMogul


RallyRd


Otis


WeBull


Microventures


Percent
You are an accredited investor if you


— Earn more than $200,000 and expect no less in


a coming year;


— Have a net worth over $1M;


— Own a trust or total investment assets of $5M.
Accessible for


Global Customers
Angellist


ForgeGlobal


EquityZen


StartEngine


YieldStreet
for accredited investors only
CrowdStreet


Wefunder
requires SSN or another tax residency
Republic
Seedrs
Crowdcube
Nextseed
SMBX
MasterWorks
Vinovest
MyRaceHorse
Sharespost
M1
f
inance
Moonfare
Unavailable for US Citizens
Seedrs


Crowdcube


UnitedTraders


M1
f
inance


Groww


WiseAlpha
Most Common Questions
in onboarding questionare
For registration: email, phone, full name;


For veri
f
ication: ID, address, date of birth;


Investment-related data: income, risk tolerance, previous investment experience.


The list of documents for onboarding:


• State ID, Passport, Driving license or another form of ID;


• Proof of address: a utility bill, or a signed lease agreement;


• SSN or another tax residency number;


• Bank statement or another documents to prove your income or net worth;


• Proof of employment.
7
97%
Match in questions asked and documents requested
on crowdinvestment platforms
Total time spent
on registration and onboarding
Republic
Percent ex-Cadence
Nextseed
SMBX
Angel
Microventures
Wefunder
YieldStreet
Modiv
Seedrs
WiseAlpha
FundRise
CrowdStreet
Minutes
0 4 8 12 16 20
The number of question in the application
Republic
Percent ex-Cadence
Nextseed
Angel
SMBX
Microventures
Wefunder
YieldStreet
Seedrs
WiseAlpha
FundRise
Modiv
CrowdStreet
0 10 20 30 40 50 60 70
Onboarding champions
Republic Wefunder Fundrise
Easy and friendly interface,
intuitive process and
thoughtful design
With the pre-selected
answers and checkboxes
Integrated banking
statements and source of
income
The empirical research was designed and
conducted by


Alexandra Vachnadze, co-founder of Byzantine.Solutions,
f
intech research
lab


and Ekaterina Romanovskaya, co-founder of A.ID, Identity and Compliance
Platform

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UX vs Compliance in Crowdinvesting

  • 1. The Eternal Battle Between User Experience and Compliance September 2021 What we’ve learned from onboarding to 30 crowdinvestment platforms
  • 2. Crowdinvestmentment Transactions, 2021 US $978M Europe $2,516M APAC 2,744M LAC $55M Africa $33M China $1,351M Source: https://www.statista.com/outlook/dmo/ f intech/alternative- f inancing/crowdinvesting/europe
  • 3. We onboarded to 30 crowdinvestment platforms Angellist Republic Wefunder Microventures Seedrs Crowdcube StartEngine YieldStreet Nextseed SMBX WiseAlpha Percent (ex-Cadence) FundRise CrowdStreet Modiv RealtyMogul Cadre Otis RallyRd MasterWorks Vinovest MyRaceHorse ForgeGlobal Sharespost EquityZen UnitedTraders M1 f inance WeBull Groww Moonfare
  • 4. Accessible for US citizens Only YieldStreet Modiv FundRise Cadre for accredited investors only MyRaceHorse Nextseed RealtyMogul RallyRd Otis WeBull Microventures Percent You are an accredited investor if you — Earn more than $200,000 and expect no less in a coming year; — Have a net worth over $1M; — Own a trust or total investment assets of $5M.
  • 5. Accessible for Global Customers Angellist ForgeGlobal EquityZen StartEngine YieldStreet for accredited investors only CrowdStreet Wefunder requires SSN or another tax residency Republic Seedrs Crowdcube Nextseed SMBX MasterWorks Vinovest MyRaceHorse Sharespost M1 f inance Moonfare
  • 6. Unavailable for US Citizens Seedrs Crowdcube UnitedTraders M1 f inance Groww WiseAlpha
  • 7. Most Common Questions in onboarding questionare For registration: email, phone, full name; For veri f ication: ID, address, date of birth; Investment-related data: income, risk tolerance, previous investment experience. The list of documents for onboarding: • State ID, Passport, Driving license or another form of ID; • Proof of address: a utility bill, or a signed lease agreement; • SSN or another tax residency number; • Bank statement or another documents to prove your income or net worth; • Proof of employment. 7
  • 8. 97% Match in questions asked and documents requested on crowdinvestment platforms
  • 9. Total time spent on registration and onboarding Republic Percent ex-Cadence Nextseed SMBX Angel Microventures Wefunder YieldStreet Modiv Seedrs WiseAlpha FundRise CrowdStreet Minutes 0 4 8 12 16 20
  • 10. The number of question in the application Republic Percent ex-Cadence Nextseed Angel SMBX Microventures Wefunder YieldStreet Seedrs WiseAlpha FundRise Modiv CrowdStreet 0 10 20 30 40 50 60 70
  • 11. Onboarding champions Republic Wefunder Fundrise Easy and friendly interface, intuitive process and thoughtful design With the pre-selected answers and checkboxes Integrated banking statements and source of income
  • 12. The empirical research was designed and conducted by Alexandra Vachnadze, co-founder of Byzantine.Solutions, f intech research lab and Ekaterina Romanovskaya, co-founder of A.ID, Identity and Compliance Platform