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The collective presentation
- 2. Who We are โ Monthly subscription box service โ Personalized to likes and favorites โ Fashion & beauty products โ Primary Audience: โ Females ages 15 - 40
- 3. Using simple colors to promote a simple company. #CCFBFE #CDD6DD #CDCACC #CDACA1 #CD8987 T H E C O L L E C T I V E B O X
- 4. Logo Identity โ Three key aspects: ComfortSimplicity Transparency
- 5. Brand Touchpoints โ Website โ Pop-up shops โ Interactiveness through social media @thecollective
- 6. Key Messages 1 The Collective Box provides unique products in each box that is customized to each individual consumerโs likes and interests. 2 3 The Collective Box includes products such as clothing, accessories, and beauty products. It offers multiple pricing options depending on the consumerโs content. The Collective Box provides excellent customer service and feedback to alleviate customer issues and possible errors in delivery.
- 8. Storyboard Touchpoints The Story of Our Brand Brand Awareness Unique Personalization Budget Importance of being a part of something
- 9. Storyboard Touchpoints Content Marketing Emotional Appeal Nostalgia Supportive Diversity Connecting Women: The Collective
- 10. Corporate Communication Department Structure
- 11. CEO โ The face of The Collective โ Maintain corporate social responsibility โ Oversee the two functional teams THE C SUITE CCO โ Leads a team of the Social Media Manager and the Advertising Strategist. โ Oversees projects โ Collaborates with the two sub-positions to create corporate and brand consistency. COO โ Leads the Operational team of sub-positions Creative Director and Customer Relations Manager โ Manages brand operations that include finances,and maintaining an image that keeps an ever changing constituency interested.
- 12. Social Media Manager Creative Director Advertising Strategist Customer Relations Manager โ Promote company through multiple distribution platforms โ Utilize social media trends โ Monitor brand mentions โ Analyze constituencies โ Formulate communication strategy โ Collaborate with Creative Director โ Oversee all creative processes โ Manages all creative leads and teams โ Responsible for website development โ Monitors analytics and content โ Resolve customer issues โ Promote reliability assistance โ Email correspondence
- 13. Be a part of The Collective Questions?