There’s no shortage of people who will tell you what you should do in your business. The problem with listening to unsolicited (and even solicited) advice is that often those doling out their thoughts have no idea what’s involved with your decision.

1. Before taking advise from someone…
By KathleenGage
There’s no shortage of people who will tell you what you should do in your business. The
problem with listening to unsolicited (and even solicited) advice is that often those doling out
their thoughts have no idea what’s involved with your decision.
Recently, there was a posting on Facebook by someone seeking input as to whether or not she
should start a radio program. Apparently, she had been invited by a company to start a show on
their platform.
Although hosting a show seems like a fun idea, there are lots of considerations before saying
yes or no.
Many people were quick to say, “Go for it.” Only a few responded with questions for
considerations.
One woman who has hosted a show responded with, “It depends on the opportunity as not all
are worth your time and energy. I have done a lot of online radio and it can be a huge time
drain with very little return in the end.”
Most were along the lines of, “If you feel passionate/excited about it – then yes!!!”
Although passion is important, it takes a heck of a lot more than passion to make business
decisions. Passion alone does not pay the bills. Strategic planning is a must-do with most
choices such as starting a radio program.
Running a business involves careful evaluation as to the pros and cons of decisions you make.
It’s easy to get caught up in the excitement of a new idea and yet, that’s how many
entrepreneurs stay stuck and get into financial trouble.
Although the following questions were specific to hosting an online radio program, you can just
as easily apply these questions to decisions such as writing a book, creating an information
product, hosting an event or anything that takes time, money and energy.
1. What is the outcome you hope to achieve?
2. What is the time commitment?
3. What is the financial commitment?
4. Will you need to hire someone to help you?
5. Does this fit into your overall business goals?
6. Are you wanting to do it because it IS a good idea or just seems like one?
7. Will you be flying solo or will you have guests?
8. How will you find guests?

2. 9. Is this necessary at this time?
10. What are the downsides to having a show?
11. How will you market your show?
12. Is this a BSO – bright shiny object?
13. Will you spread yourself too thin in time and effort to make this worth it?
It’s great to have people tell us we should do something but often, people make decisions
without thinking out all the pros and cons. This is why having a mentor you can bounce your
ideas off of.
Until one digs in and actually does a show, most people have no clue how much work it really
takes. This is true with just about anything we do. It’s great to stand on the sidelines and say,
“Go for it.” It’s something completely different to actually put effort into the outcome.
Again, the questions listed can apply to just about anything. And yes, passion is massively
important in your business, but so is strategic thinking and common sense.
Kathleen Gage is the “no-nonsense, common sense” online marketing strategist, speaker,
author, product creation specialist, and owner of Power Up For Profits. She helps entrepreneurs
make money online. Her clients are driven by making a difference through their own unique
voice. Access 6 Steps to Powerful Presentations FREE at
https://powerupforprofits.leadpages.net/6-steps-presentation-guide/