Personal Information
Organization / Workplace
Sydney Area, Australia Australia
Occupation
Digital Communications & Research Manager at Western Sydney University, The College
Industry
Education
About
16 years experience as a Market Researcher. Strategic planning to inform marketing and communications plans. Experience in web site development and developing digital communications strategies and creating content for digital comms. Skilled in qualitative research project design, management, analysis and reporting, including focus group moderation, depth interviewing, online groups and communities. shopper immersion techniques and telephone interviewing. Design and interpretation of quantitative instruments using qual research to provide market intelligence. .
Professional Qualifications:
BA (HONS) Psychology Major, Sydney University (1988)
Market Research Certificate,
Documents
(1)Personal Information
Organization / Workplace
Sydney Area, Australia Australia
Occupation
Digital Communications & Research Manager at Western Sydney University, The College
Industry
Education
About
16 years experience as a Market Researcher. Strategic planning to inform marketing and communications plans. Experience in web site development and developing digital communications strategies and creating content for digital comms. Skilled in qualitative research project design, management, analysis and reporting, including focus group moderation, depth interviewing, online groups and communities. shopper immersion techniques and telephone interviewing. Design and interpretation of quantitative instruments using qual research to provide market intelligence. .
Professional Qualifications:
BA (HONS) Psychology Major, Sydney University (1988)
Market Research Certificate,