Karen Philip

Kansas City, Missouri United States

Strategic Planning Director

Advertising / Marketing / PR

INTEGRATED MARKETING EXECUTIVE Specializing in B2C/B2B | Internet Marketing | Integrated Marketing | Social Media Marketing I have over 12 years of global marketing leadership success with a consistent track record of exceeding goals and targets. Strengths include analyzing markets, identifying key customer segments, and crafting integrated online, offline and social campaigns that increase market share, brand awareness, online traffic, engagement, leads and sales. Consistently exceed targets by "breaking through the noise" to engage customers and secure loyalty despite entrenched competitors, saturated markets, and shrinking budgets. Equally strong in developing brand identity and