Karen Michele

Adelaide, Australia Australia

Creative Content Writer

Writing / Publishing

Copywriting is about creating meaningful on-brand messages. Even a complex message, if handled skillfully, can be conveyed with simplicity. I enjoy stylistic diversity in my current role, writing magazine articles, media releases, newsletters, white papers, alumni interviews, advertising campaigns and social media content scheduling. In essence, the challenge of maximising brand outreach by creating fit-for-purpose copy across multiple platforms is rewarding. An online Master of Communication is currently broadening my content creation and marketing expertise. My fortnightly blog, CreativeTalk, reflects on current issues and developments within the communication sector. Please visit ...