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Personal Information
Organization / Workplace
Oxford, United Kingdom United Kingdom
Occupation
PhD Student and Associate Lecturer in Marketing at Oxford Brookes University
Industry
Advertising / Marketing / PR
About
As a PhD researcher, I decided to focus on one of retro consumption's more modern facets - retro video gaming. My aim is to explore the meanings this form of retro consumption carries for "Generation X" and "Millenial" consumers.
Besides, since 2014, I have been teaching Marketing related modules in France and more recently in the UK. The goal of my professional career is to merge my passion for researching marketing with my desire to share knowledge as a lecturer.