John Alfonzo

Chicago, Illinois United States

Programming Research and Marketing, Manager

Advertising / Marketing / PR

My innate curiousity has driven me to pursue a career in market research. Which has allowed me to obtain a better understanding of consumer's attitudes and behaviors towards brands and industry categories and what influence their preferences. As a bilingual/bicultural Hispanic, I decided to labor in a Hispanic advertising agency as a Dir. of Research to gain even a deeper understanding on how "We," as experts of the Hispanic market, advice Corporate America on how to best position their products/services to increase their profits by engaging Hispanic consumers in culturally sensitive approach that addresses our distintive or similar needs and wants.