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FuturoCité
The impact of “Big Data” on
Urban Intelligence 8/05/2014
Frank Butstraen
FuturoCité
The Digit@l Revolution
2
The Digital Revolution, also sometimes called the third industrial
revolution is the change from analog mechanical and electronic
technology to digital technology which, depending on your source,
began anywhere from the late 1950s to the late 1970s, with the
adoption and proliferation of digital computers and digital record
keeping, that continues to the present day. Implicitly, the term also
refers to the sweeping changes brought about by digital computing and
communication technology during the latter half of the 20th century.
Analogous to the Agricultural Revolution and Industrial Revolution, the
Digital Revolution marked the beginning of the Information Age.
FuturoCité
Converted technologies
3
Gramophone record to CD (released 1982) and MP3 (released 1994 for computers
only; first MP3 player 1998)
VHS tape to Video CD (1993), DVD (1997) and Blu-ray (2006)
Analog broadcasting to digital broadcasting (first digital broadcast in 1990, but not
widespread until mid-2000s)
Payphone and landline phone to cell phone (mid-1990s to mid-2000s)
Digital cable (early to mid-1990s, en masse late 1990s to early 2000s)
Typewriter to printer (1980s to mid-1990s)
Mail to email (mid to late 1990s)
Analog photography (film photography) to digital photography (first digicam sold in
1989)
FuturoCité
The Digital revolution
4
1980
Cell phone subscribers: 11.2 million
Internet users: All Internet users at this time were indexed in a phone book
sized directory.
1990
Cell phone subscribers: 12.4 million (0.25% of world population in 1990)
Internet users: 2.8 million (0.05% of world population in 1990)
2002
Cell phone subscribers: 1.1 billion (19% of world population in 2002)
Internet users: 631 million (11% of world population in 2002)
2010
Cell phone subscribers: 4 billion (67% of world population in 2010)
Internet users: 1.8 billion (26.6% of world population in 2010)
2013
Cell phone subscribers: 6.8 billion (96% of world population in 2010)
Internet users: 2.4 billion (34.2% of world population in 2010)
FuturoCité
The Digital revolution
5
FuturoCité
Leading to new paradigms
6
Big Data
Open Data
Internet of things
M2M
FuturoCité
Today, every discussion about changes in technology, business and society must begin
with data. In its exponentially increasing volume, velocity and variety, data is becoming
a new natural resource. It promises to be for the 21st century what steam power was for
the 18th, electricity for the 19th and hydrocarbons for the 20th.
7
1 trillion
connected objects and devices on the
planet generating data by 2015
analytics-connected-objects-graphic
2.5 billion
gigabytes of data generated every day
80%
of the world’s data is unstructured. Audio. Video.
Sensor data. Blogs. Tweets. All represent new
areas to mine for insights.
Data is the new basis of competitive advantage
FuturoCité
1	
  in	
  2	
  
business	
  leaders	
  don t	
  
have	
  access	
  to	
  data	
  
they	
  need	
  
83%	
  
of	
  CIO s	
  cited	
  BI	
  and	
  
analy<cs	
  as	
  part	
  of	
  their	
  
visionary	
  plan	
  
54%	
  
of	
  companies	
  use	
  
analy<cs	
  for	
  compe<<ve	
  
advantage	
  
80%	
  
	
  of	
  the	
  world s	
  
data	
  today	
  is	
  
unstructured	
  
90%	
  	
  	
  
of	
  the	
  world s	
  
data	
  was	
  created	
  
in	
  the	
  last	
  two	
  
years	
  
20%	
  
is	
  the	
  amount	
  of	
  
available	
  data	
  
tradi5onal	
  systems	
  
leverages	
  
Source: GigaOM, Software Group, IBM Institute for Business Value"
Dying	
  of	
  thirst	
  in	
  an	
  ocean	
  of	
  Data	
  
FuturoCité
Linked Open Data Map (2007)
9
FuturoCité
Linked Open Data Map (2011)
10
FuturoCité
Country ranking: “Open Data Barometer 2013 Global Report
11
Position 31
FuturoCité
The Internet of Things
12
FuturoCité
Smarter Planet
13
In November 2008, IBM s Chairman,
CEO and President Sam Palmisano,
during a speech at the
Council on Foreign Relations, outlined a
new agenda for building a "Smarter
Planet". The speech emphasized how the
world's systems and industries are
becoming more instrumented,
interconnected and intelligent, and that
leaders and citizens can take advantage
of this state of affairs to improve these
systems and industries.
FuturoCité
Instrumented
It’s a fundamental shift in the way we live, work and do business.
We live on a planet that is getting smarter.
Our planet is becoming more
Interconnected Intelligent
And… the world keeps getting smarter
FuturoCité
Smarter cities
FuturoCité
Smarter building
16
External
Integration
Analyticsand
Optimization
Water
Smart Meters,
Use / Flow
Sensing
Energy
Smart Meter,
Demand Response
Elevators
Maintenance,
Performance
HVAC
Fans, Variable Air
Volume, Air Quality
Lighting
Occupancy
Sensing
Access/Security
Badge In,
Cameras, Integration
Perimeter, Doors,
Floors, OccupancySpace Utilization
Occupancy/
Management
24/7 Monitoring
Condition Monitoring,
Parking Lot Utilization
Weather
Current
Predictions
Emergency
Services
Alerts, Actions
Utilities
Demand Mgmt,
Cost Control
Community
Services
Transportation,
Traffic, Events
Commercial
Potential
Advertisement
Voice/Video/Data
Integrated	
  Building	
  &	
  Communica5ons	
  Services	
  
Portfolio
RE Mgmt
Asset Mgmt
Lifecycle
Energy Use
Passive/Active
Occupancy
Space Mgmt
Compliance
Real Estate Mgmt
Building Services
Maintenance/Projects
Tenant Services
Help Desk
Waste Mgmt
Trash/Water/Recycle
Industry Specific
Hospital, Hotel, Etc.
Integrated Building & Communications Services
Fire Functionality
Checks,
Detector Service
FuturoCitéM
ois
Energy efficiency of Public buildings – Return on investment
About 30 % of the operational cost of a building is spent on
Energy
Buildings represent the biggest
energy saving potential in all
industries.
The cost of fuel increases at a steady rate
These savings have an positive impact on public spending,
sustainable development and reduce the emission of glass
house gasses
FuturoCité
Energy efficiency Categories
FuturoCité
Smarter Building – Energy efficiency of Public buildings
     
    Gaz 0,05 € kWh primaire 0,05 €
    Ele 0,15 €
LIEUX  
N° EAN / N°
de Fourniture
Degrés-
Jours
réels de
la
période
Degrés-
jours
normaux de
la
période
Coef
Normalisa
tion
Coef
d'annualisat
ion
kWh normalisés
& annualisés
kWh normalisés
& annualisés
kWh tot
primaires /
bâtiment
kWh tot/ m² /
an
Conso max
autorisée / m²/ an
par rapport à la
catégorie
d'utilisation
(= max de l'Indice
C)
Indice
PEB
mesuré
Indice PEB
pondéré
Indice PEB
pondéré
(Val abs)
  Coût de
l'énergie
Surcoût par
rapport au max
autorisé
(Indice C)
OU
Gain potentiel
                              585.186,6 139.099,8 23,77%	
  
              5.068.330   19.290.082             	
  	
  
Ancien CPAS
Serv admin
et tech 5414490 1.856 2.012 1,08 0,95 -- 115.002 148.293 160 304	
  
B	
  
23,7	
   23,7	
   1	
   7.748	
  €	
   	
  	
   	
  	
  
Ancien CPAS     -- -- -- 1,01 13.316   ---   	
  	
     23,7	
   23,7	
   2	
   	
  	
   	
  	
   	
  	
  
Ancien Serv. Trav. ( Concierge )   5414490         0   ---   	
  	
     	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
TV Com
Serv admin
et tech 5414490 1.856 2.012 1,08 0,95 -- 92.481 558.416 664
304	
   G	
   370,6203131	
  
370,6	
   	
  	
   32.580	
  €	
   €	
  15.132	
   	
  	
  
TV Com   5414490 -- -- -- 1,00 186.374   ---  	
  	
     	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Ancienne antenne administrative LLN
Serv admin
et tech Commun                
	
  	
  
 
	
  	
  
	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Ancienne antenne administrative LLN   5414490 -- -- --          	
  	
     	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z - CPAS Commun
Serv admin
et tech 5414490 1.791 1.913 1,07 1,00 -- 225.204 436.976 168
304	
   B	
   73,46977521	
  
73,5	
   1	
   23.967	
  €	
   	
  	
   	
  	
  
Bat. B2 - Z-CPAS Commun   5414490 -- -- -- 0,94 22.717      	
  	
     	
  	
   	
  	
   2	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z1 - CPAS (Rez)   5414490 -- -- -- 1,05 5.508      	
  	
     	
  	
   	
  	
   3	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z10 - AWIPH (ET3)   5414490 -- -- -- 0,94 10.684      	
  	
     	
  	
   	
  	
   4	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z12 - CPAS (ET4)   5414490 -- -- -- 0,94 5.210      	
  	
     	
  	
   	
  	
   5	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z13 - VILLE Bat. B2 - OLLN (ET4)   5414490 -- -- -- 0,94 2.405      
	
  	
    
	
  	
   	
  	
   6	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z2 - CPAS (RDC)   5414490 -- -- -- 0,94 7.688      	
  	
     	
  	
   	
  	
   7	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z3 - CPAS (ET1)   5414490 -- -- -- 1,04 14.751      	
  	
     	
  	
   	
  	
   8	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z4 - CPAS (ET1)   5414490 -- -- -- 1,04 8.077      	
  	
     	
  	
   	
  	
   9	
   	
  	
   	
  	
   	
  	
  
Bat. B2 - Z9 - AWIPH et ECCOSSAD (ET3)   5414490 -- -- -- 0,94 7.669      
	
  	
    
	
  	
   	
  	
   10	
   	
  	
   	
  	
   	
  	
  
Bat. B1 - Adm. Com. Commun
Serv admin
et tech 5414490 Hypot Hypot Hypot Hypot -- 267.805 454.338 201
304	
   C	
   91,29702075	
  
91,3	
   1	
   24.582	
  €	
   	
  	
   	
  	
  
Bat. B1 - Adm. Com. ( Ex B1 ) plus utilisé depuis
cogen  
sur cabine HT
CCO -- -- -- Hypot 74.613      
	
  	
    
	
  	
   	
  	
   2	
   	
  	
   	
  	
   	
  	
  
Centre culturel CCAO
Serv admin
et tech 5414490         -- 788.490 1.688.430 580
304	
   F	
   978,9820965	
  
979,0	
   1	
   93.421	
  €	
   €	
  40.159	
   	
  	
  
Centre culturel CCAO   5414490 -- -- -- Hypot 359.976   ---  	
  	
     	
  	
   	
  	
   2	
   	
  	
   	
  	
   	
  	
  
Ecole du Centre maternelles
Ecole mat,
prim et sec
Compteur de
passage Hypot Hypot Hypot Hypot -- 74.237 109.922 351
167	
   F	
   38,60334212	
  
38,6	
   1	
   5.853	
  €	
   €	
  2.883	
   	
  	
  
Ecole du Centre maternelles  
sur cabine HT
CCO -- -- -- Hypot 14.274      
	
  	
    
	
  	
   	
  	
   2	
   	
  	
   	
  	
   	
  	
  
Ecole du centre - Immersion
Ecole mat,
prim et sec
Compteur de
passage Hypot Hypot Hypot Hypot -- 90.127 111.072 292
167	
   E	
   32,46587715	
  
32,5	
   1	
   5.763	
  €	
   €	
  2.381	
   	
  	
  
Ecole du centre - Immersion   5414490 3.695 3.902 1,06 0,48 8.378      	
  	
     	
  	
   	
  	
   2	
   	
  	
   	
  	
   	
  	
  
Hôtel de ville
H de ville,
maison com 5414490 Hypot Hypot Hypot Hypot -- 128.076 176.104 326
320	
   D	
   57,43044947	
  
57,4	
   1	
   9.285	
  €	
   	
  	
   	
  	
  
FuturoCité
Smarter Communication: a City at he citizen’s service
Mons is preparing Mons 2015: European Capital of Culture in 2015. This POC will help the
city to become smarter in Communication
Social Media Impact
Social Media RelationshipsSocial Media Discovery
Social Media Segmentation
Segment
RelateDiscover
Assess
ARE WE MAKING THE RIGHT
INVESTMENTS IN TARGETS and
CAMPAIGNS?
ARE WE REACHING THE
INTENDED AUDIENCES and ARE
WE LISTENING?
WHAT NEW IDEAS CAN WE
DISCOVER?
WHAT IS DRIVING SOCIAL MEDIA
ACTIVITY, BEHAVIOR and
SENTIMENT?
•  Share of Voice
•  Reach
•  Sentiment
•  Geographics, Demographics
•  Influencers, Recommenders,
Detractors
•  Attendees, Prospective
attendees
•  Affinity
•  Association
•  Cause
•  Topics
•  Participants
•  Sentiment
FuturoCité
Social Media Analytics Process Overview
21
Fetch Data
Query
Data Set
Run SMA
Model
Analysis
Data Set
Analysis
Reports
Futurocité
Modify / Enhance
models
…
Predictive
Modelling
Targeted
Messaging
Campaign
Management
Apply to
Program
Scheduled
Δ upload
Further
Analysis
Mons 2015
Social
Commentary
FuturoCité
Désertion du centre-ville
22
Causes identifiées :
•  Concurrence : 26%
•  Sécurité : 20%
•  Mobilité et travaux : 10%
•  Propreté : 10%
•  Crise - Gestion : 10%
•  Accueil : 10%
•  Qualité/Types de commerces : 5%
•  Argent : 5%
•  Météo : 3%
FuturoCité
For more Information
Futurocité:
Frank Butstraen
Executive Director
+32 474 64 00 95
Frank@futurocite.be
Thank You
FuturoCité
IBM Invests in Innovation, smarter cities ...
WHY a Public Private Partnership ?
The Public authorities have the Cities knowledge
The Private companies brings the technologies
The citizens make and ask for innovation
Private companies push the innovation
The public authorities have to implement and to deploy We can help but we
need first Decisions and then Markets
FuturoCité
FUTUROCITE: Innovation & smarter cities ...
The vehicle
FuturoCité follow mainly two areas:
Sensitize policy makers in this theme;
- Help identify opportunities for cities and towns in this area;
- Stimulate local technological innovation contributing to the development of
smarter cities and smarter towns;
Develop the local economy by organizing thematic seminars on the
technology used for Smarter Cities
- Address Startups, SME's and private partners
- Speaking to universities and colleges
- Creating the Ecosystems

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Big Data Week - L'impact du Big Data sur l'intelligence urbaine - FuturoCité par Frank Butstraen

  • 1. FuturoCité The impact of “Big Data” on Urban Intelligence 8/05/2014 Frank Butstraen
  • 2. FuturoCité The Digit@l Revolution 2 The Digital Revolution, also sometimes called the third industrial revolution is the change from analog mechanical and electronic technology to digital technology which, depending on your source, began anywhere from the late 1950s to the late 1970s, with the adoption and proliferation of digital computers and digital record keeping, that continues to the present day. Implicitly, the term also refers to the sweeping changes brought about by digital computing and communication technology during the latter half of the 20th century. Analogous to the Agricultural Revolution and Industrial Revolution, the Digital Revolution marked the beginning of the Information Age.
  • 3. FuturoCité Converted technologies 3 Gramophone record to CD (released 1982) and MP3 (released 1994 for computers only; first MP3 player 1998) VHS tape to Video CD (1993), DVD (1997) and Blu-ray (2006) Analog broadcasting to digital broadcasting (first digital broadcast in 1990, but not widespread until mid-2000s) Payphone and landline phone to cell phone (mid-1990s to mid-2000s) Digital cable (early to mid-1990s, en masse late 1990s to early 2000s) Typewriter to printer (1980s to mid-1990s) Mail to email (mid to late 1990s) Analog photography (film photography) to digital photography (first digicam sold in 1989)
  • 4. FuturoCité The Digital revolution 4 1980 Cell phone subscribers: 11.2 million Internet users: All Internet users at this time were indexed in a phone book sized directory. 1990 Cell phone subscribers: 12.4 million (0.25% of world population in 1990) Internet users: 2.8 million (0.05% of world population in 1990) 2002 Cell phone subscribers: 1.1 billion (19% of world population in 2002) Internet users: 631 million (11% of world population in 2002) 2010 Cell phone subscribers: 4 billion (67% of world population in 2010) Internet users: 1.8 billion (26.6% of world population in 2010) 2013 Cell phone subscribers: 6.8 billion (96% of world population in 2010) Internet users: 2.4 billion (34.2% of world population in 2010)
  • 6. FuturoCité Leading to new paradigms 6 Big Data Open Data Internet of things M2M
  • 7. FuturoCité Today, every discussion about changes in technology, business and society must begin with data. In its exponentially increasing volume, velocity and variety, data is becoming a new natural resource. It promises to be for the 21st century what steam power was for the 18th, electricity for the 19th and hydrocarbons for the 20th. 7 1 trillion connected objects and devices on the planet generating data by 2015 analytics-connected-objects-graphic 2.5 billion gigabytes of data generated every day 80% of the world’s data is unstructured. Audio. Video. Sensor data. Blogs. Tweets. All represent new areas to mine for insights. Data is the new basis of competitive advantage
  • 8. FuturoCité 1  in  2   business  leaders  don t   have  access  to  data   they  need   83%   of  CIO s  cited  BI  and   analy<cs  as  part  of  their   visionary  plan   54%   of  companies  use   analy<cs  for  compe<<ve   advantage   80%    of  the  world s   data  today  is   unstructured   90%       of  the  world s   data  was  created   in  the  last  two   years   20%   is  the  amount  of   available  data   tradi5onal  systems   leverages   Source: GigaOM, Software Group, IBM Institute for Business Value" Dying  of  thirst  in  an  ocean  of  Data  
  • 11. FuturoCité Country ranking: “Open Data Barometer 2013 Global Report 11 Position 31
  • 13. FuturoCité Smarter Planet 13 In November 2008, IBM s Chairman, CEO and President Sam Palmisano, during a speech at the Council on Foreign Relations, outlined a new agenda for building a "Smarter Planet". The speech emphasized how the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.
  • 14. FuturoCité Instrumented It’s a fundamental shift in the way we live, work and do business. We live on a planet that is getting smarter. Our planet is becoming more Interconnected Intelligent And… the world keeps getting smarter
  • 16. FuturoCité Smarter building 16 External Integration Analyticsand Optimization Water Smart Meters, Use / Flow Sensing Energy Smart Meter, Demand Response Elevators Maintenance, Performance HVAC Fans, Variable Air Volume, Air Quality Lighting Occupancy Sensing Access/Security Badge In, Cameras, Integration Perimeter, Doors, Floors, OccupancySpace Utilization Occupancy/ Management 24/7 Monitoring Condition Monitoring, Parking Lot Utilization Weather Current Predictions Emergency Services Alerts, Actions Utilities Demand Mgmt, Cost Control Community Services Transportation, Traffic, Events Commercial Potential Advertisement Voice/Video/Data Integrated  Building  &  Communica5ons  Services   Portfolio RE Mgmt Asset Mgmt Lifecycle Energy Use Passive/Active Occupancy Space Mgmt Compliance Real Estate Mgmt Building Services Maintenance/Projects Tenant Services Help Desk Waste Mgmt Trash/Water/Recycle Industry Specific Hospital, Hotel, Etc. Integrated Building & Communications Services Fire Functionality Checks, Detector Service
  • 17. FuturoCitéM ois Energy efficiency of Public buildings – Return on investment About 30 % of the operational cost of a building is spent on Energy Buildings represent the biggest energy saving potential in all industries. The cost of fuel increases at a steady rate These savings have an positive impact on public spending, sustainable development and reduce the emission of glass house gasses
  • 19. FuturoCité Smarter Building – Energy efficiency of Public buildings           Gaz 0,05 € kWh primaire 0,05 €     Ele 0,15 € LIEUX   N° EAN / N° de Fourniture Degrés- Jours réels de la période Degrés- jours normaux de la période Coef Normalisa tion Coef d'annualisat ion kWh normalisés & annualisés kWh normalisés & annualisés kWh tot primaires / bâtiment kWh tot/ m² / an Conso max autorisée / m²/ an par rapport à la catégorie d'utilisation (= max de l'Indice C) Indice PEB mesuré Indice PEB pondéré Indice PEB pondéré (Val abs)   Coût de l'énergie Surcoût par rapport au max autorisé (Indice C) OU Gain potentiel                               585.186,6 139.099,8 23,77%                 5.068.330   19.290.082                 Ancien CPAS Serv admin et tech 5414490 1.856 2.012 1,08 0,95 -- 115.002 148.293 160 304   B   23,7   23,7   1   7.748  €           Ancien CPAS     -- -- -- 1,01 13.316   ---         23,7   23,7   2               Ancien Serv. Trav. ( Concierge )   5414490         0   ---                                 TV Com Serv admin et tech 5414490 1.856 2.012 1,08 0,95 -- 92.481 558.416 664 304   G   370,6203131   370,6       32.580  €   €  15.132       TV Com   5414490 -- -- -- 1,00 186.374   ---                                 Ancienne antenne administrative LLN Serv admin et tech Commun                                               Ancienne antenne administrative LLN   5414490 -- -- --                                         Bat. B2 - Z - CPAS Commun Serv admin et tech 5414490 1.791 1.913 1,07 1,00 -- 225.204 436.976 168 304   B   73,46977521   73,5   1   23.967  €           Bat. B2 - Z-CPAS Commun   5414490 -- -- -- 0,94 22.717                     2               Bat. B2 - Z1 - CPAS (Rez)   5414490 -- -- -- 1,05 5.508                     3               Bat. B2 - Z10 - AWIPH (ET3)   5414490 -- -- -- 0,94 10.684                     4               Bat. B2 - Z12 - CPAS (ET4)   5414490 -- -- -- 0,94 5.210                     5               Bat. B2 - Z13 - VILLE Bat. B2 - OLLN (ET4)   5414490 -- -- -- 0,94 2.405                     6               Bat. B2 - Z2 - CPAS (RDC)   5414490 -- -- -- 0,94 7.688                     7               Bat. B2 - Z3 - CPAS (ET1)   5414490 -- -- -- 1,04 14.751                     8               Bat. B2 - Z4 - CPAS (ET1)   5414490 -- -- -- 1,04 8.077                     9               Bat. B2 - Z9 - AWIPH et ECCOSSAD (ET3)   5414490 -- -- -- 0,94 7.669                     10               Bat. B1 - Adm. Com. Commun Serv admin et tech 5414490 Hypot Hypot Hypot Hypot -- 267.805 454.338 201 304   C   91,29702075   91,3   1   24.582  €           Bat. B1 - Adm. Com. ( Ex B1 ) plus utilisé depuis cogen   sur cabine HT CCO -- -- -- Hypot 74.613                     2               Centre culturel CCAO Serv admin et tech 5414490         -- 788.490 1.688.430 580 304   F   978,9820965   979,0   1   93.421  €   €  40.159       Centre culturel CCAO   5414490 -- -- -- Hypot 359.976   ---                 2               Ecole du Centre maternelles Ecole mat, prim et sec Compteur de passage Hypot Hypot Hypot Hypot -- 74.237 109.922 351 167   F   38,60334212   38,6   1   5.853  €   €  2.883       Ecole du Centre maternelles   sur cabine HT CCO -- -- -- Hypot 14.274                     2               Ecole du centre - Immersion Ecole mat, prim et sec Compteur de passage Hypot Hypot Hypot Hypot -- 90.127 111.072 292 167   E   32,46587715   32,5   1   5.763  €   €  2.381       Ecole du centre - Immersion   5414490 3.695 3.902 1,06 0,48 8.378                     2               Hôtel de ville H de ville, maison com 5414490 Hypot Hypot Hypot Hypot -- 128.076 176.104 326 320   D   57,43044947   57,4   1   9.285  €          
  • 20. FuturoCité Smarter Communication: a City at he citizen’s service Mons is preparing Mons 2015: European Capital of Culture in 2015. This POC will help the city to become smarter in Communication Social Media Impact Social Media RelationshipsSocial Media Discovery Social Media Segmentation Segment RelateDiscover Assess ARE WE MAKING THE RIGHT INVESTMENTS IN TARGETS and CAMPAIGNS? ARE WE REACHING THE INTENDED AUDIENCES and ARE WE LISTENING? WHAT NEW IDEAS CAN WE DISCOVER? WHAT IS DRIVING SOCIAL MEDIA ACTIVITY, BEHAVIOR and SENTIMENT? •  Share of Voice •  Reach •  Sentiment •  Geographics, Demographics •  Influencers, Recommenders, Detractors •  Attendees, Prospective attendees •  Affinity •  Association •  Cause •  Topics •  Participants •  Sentiment
  • 21. FuturoCité Social Media Analytics Process Overview 21 Fetch Data Query Data Set Run SMA Model Analysis Data Set Analysis Reports Futurocité Modify / Enhance models … Predictive Modelling Targeted Messaging Campaign Management Apply to Program Scheduled Δ upload Further Analysis Mons 2015 Social Commentary
  • 22. FuturoCité Désertion du centre-ville 22 Causes identifiées : •  Concurrence : 26% •  Sécurité : 20% •  Mobilité et travaux : 10% •  Propreté : 10% •  Crise - Gestion : 10% •  Accueil : 10% •  Qualité/Types de commerces : 5% •  Argent : 5% •  Météo : 3%
  • 23. FuturoCité For more Information Futurocité: Frank Butstraen Executive Director +32 474 64 00 95 Frank@futurocite.be Thank You
  • 24. FuturoCité IBM Invests in Innovation, smarter cities ... WHY a Public Private Partnership ? The Public authorities have the Cities knowledge The Private companies brings the technologies The citizens make and ask for innovation Private companies push the innovation The public authorities have to implement and to deploy We can help but we need first Decisions and then Markets
  • 25. FuturoCité FUTUROCITE: Innovation & smarter cities ... The vehicle FuturoCité follow mainly two areas: Sensitize policy makers in this theme; - Help identify opportunities for cities and towns in this area; - Stimulate local technological innovation contributing to the development of smarter cities and smarter towns; Develop the local economy by organizing thematic seminars on the technology used for Smarter Cities - Address Startups, SME's and private partners - Speaking to universities and colleges - Creating the Ecosystems

Editor's Notes

  1. Ahead of us: a smarter planet There is not just the widespread potential for us to be smarter. There is an urgent, pressing need. It is a compelling mandate for progress.
  2. Working globally makes us stronger locally Interbrand: 2nd most valuable brand ww (okt) Best Global Brand 2 okt 2012 Ronald presenteren 9th consecutive year of double-digit EPS growth