Dia 1 do primeiro curso solo de Juliano Kimura na Comschool Curso 101% Digital. Como a internet mudou o cenário digital e a comunicação entre as pessoas e empresas.

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DESCONFERÊNCIA
Professor: Juliano Kimura
Twitter: @julianokimura
E-mail: akira@julianokimura.com

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O que eu ouço, eu esqueço.
O que eu vejo, eu lembro.
O que eu faço, eu entendo.
Confucio

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https://www.facebook.com/groups/101criatividade

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É permitido compartilhar tudo
#101digital

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A Criatividade

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Ou a ausência dela

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A Criatividade é a habilidade mais importante do ser humano

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Criatividade InovaçãoTecnologia
Trabalharemos em 3 pilares:

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O mundo está sedento por novidade
e novidade é algo cada vez mais raro
TIN COOK, o substituto de STEVE JOBS

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VOCÊ NÃO SOMA MAIS UM NA EMPRESA

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FASE 1 – DESENHAR O AVATAR
USE METADE DA FOLHA
TOTALMENTE LIVRE

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FASE 2 – PREENCHER DADOS
NOME E EMAIL
COISAS QUE EU GOSTO
COISAS QUE NÃO GOSTO
FASE 1 – Criar avatar (Uma caricatura, um objetivo, etc), eu gosto de..., eu amo.... , eu odeio... Nome, desenho do
avatar - Deixar metade da folha em branco

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FASE 3 – COLETAR DADOS
EMPRESA QUE TRABALHA
EXPERIÊNCIA ANTERIOR
COISAS QUE SABE FAZER BEM
FORMAÇÃO

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FASE 4 – CONECTAR DADOS
COLAR NO PERFIL
CRIAR LINHAS COM AS PESSOAS
QUE INTERAGIU

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REDES SOCIAIS DE BAIXA TECNOLOGIA

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COMPORTAMENTO DIGITAL
Professor: Juliano Kimura
Twitter: @julianokimura
E-mail: akira@julianokimura.com

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RIP

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Google Wave

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RIP

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A Fadiga do Facebook

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ORAL
ESCRITA
RADIO
INTERNET
TELEVISÃO
Revoluções cada vez + frequentes

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FAIL FAST, SUCEED FASTER
Sunil Godse
10.000 TENTATIVAS
1.000 SUCESSOS
100 TENTATIVAS
10 SUCESSO

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GERAÇÕES

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BABY BOOMERS
BABY BOOMERS

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BABY BOOMERS

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GERAÇÃO X – IMIGRANTES DIGITAIS

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Máquinas de escrever e pilhas de documentos

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Disquetes de 512kb e 1.5

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GERAÇÃO Y

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Acompanhou o nascimento do primeiro SO popular, Windows

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Acompanhou o nascimento da internet, internet discada

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Wolverine e Homem Aranha

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A Internet como commodities

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SINAL EM QUALQUER LUGAR

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Hiperconectadas

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Tocando a tela da televisão

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236.000 vídeos
COMO CRIAR UM APP PARA IPHONE

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Nick D’aloisio, 15 anos
Aplicativo que resume textos em tópicos
100 downloads
15

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THOMAS SUAREZ, 12 anos
Earth Fortune e Bustin Jieber
12

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DANIEL SINGER, 13 anos
Earth Fortune e Bustin Jieber
10

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HARLI JORDEAN “MARBLE KING”, 8 anos
CEO - Ecommerce de bolinhas de gude
8

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QUALQUER UM PODE EMPREENDER

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MUNDO PRECOCE
A CRISE DOS 20 ANOS

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LEI DE MOORE

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O ótimo é inimigo do bom
Voltaire

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MORTE AO FUNCIONÁRIO DO MÊS
FAZ O QUE MANDA
SEGUE AO PÉ DA LETRA AS REGRAS

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SEJA UM PROFISSIONAL DA NOVA GERAÇÃO

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APAGUE OS INCÊNDIOS

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ASSUMA OS RISCOS
QUANDO
NECESSÁRIO

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PREPARE-SE PARA A BATALHA ORGANIZE-SE

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É NECESSÁRIO PLANTAR A SEMENTE PARA COLHER O FRUTO

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Metodologia

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Palavras criam Simpatia
Ações criam confiança
William Woo

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PROBLEMAS E SOLUÇÕES, CENÁRIO
REDES SOCIAIS E TENDÊNCIAS
PROCESSO CRIATIVO, FERRAMENTAS
EU DIGITAL, EXECUÇÃO