Y!Search Media Event Spain
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El documento resume las principales características y mejoras recientes de Yahoo Search, incluyendo nuevos formatos de resultados, asistentes de búsqueda, experiencias verticales y la "Web of Things". También describe las herramientas de publicidad en buscadores de Yahoo como Yahoo Search Marketing Desktop e Importación de campañas, así como Yahoo Web Analytics.
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Y!Search Media Event Spain
- 1. Yahoo! Search 23-Febrero-2010, Madrid
- 2. Ricardo Baeza-Yates VP, Yahoo! Labs
- 3. Experiencia de búsqueda en Yahoo! Cobertura Publicidad de búsqueda Frescura Resultados algorítmicos Relevancia Interfaz Experiencia de Usuario Nuevos formatos de productos Intención del usuario I+D de búsqueda Plataforma de Búsqueda
- 5. Yahoo! Search Experience Resultados algorítmicos Ads Caja de búsqueda Web of Things Shortcut Rich Results Vertical shortcuts Aplicaciones Filtros de sitios Asistente
- 6. Yahoo! Search Experience Caja de búsqueda Web of Things Shortcut Rich Results Vertical shortcuts Aplicaciones Filtros de sitios Asistente
- 8. Search Pad
- 10. Explorar:
- 11. Organizar la Web: Olimpiadas de Invierno YAHOO! CONFIDENTIAL Medallas, comentarios, noticias, etc.
- 12. Organizar la Web: Olimpiadas en el Móvil
- 13. Yahoo! Search Experiencias de Futuro…
- 14. Organizar la Web: TV Episodios, programación
- 15. Organizar la Web: Noticias Vistas temporales Media
- 16. Organizar la Web: Celebridades YAHOO! CONFIDENTIAL Gente relacionada Explorar películas relacionadas Sitio oficial, noticias, twitter
- 17. Mejorando la Búsqueda Vertical: Yahoo! Noticias Origen Medio
- 18. Exploración del Mundo Yahoo! Discover related articles, media & searches
- 19. Web of things Web of pages ¿ Qué es la “Web of Things”?
- 20. Explorando la “Web of Things” Black Eyed Peas Top Albums Videos Noticias Artistas Relacionados Fotos Canciones populares
- 21. “ Web of Things” a través de Yahoo! Web of Things shortcut Diverse results for “things”
- 22. Concepto de Futuro para Yahoo! Search
- 23. Experiencia Inmersiva en la “ Web of Things” YAHOO! CONFIDENTIAL
- 24. Market Leading Science Dos de Barcelona
- 26. Loli Vila Head of account managers (search&display) Yahoo! España
- 33. Datos: Diciembre de 2009 Nuestros Partners de la Red de Marketing en Buscadores en España
- 34. Thank You ¿ Preguntas?
Editor's Notes
- Start with algorithmic search results and ads… Yahoo! enriches with data, science, and design
- Start with algorithmic search results and ads… Yahoo! enriches with data, science, and design
- There are 3 major areas where we can transform the consumer experience: We can help people find things faster by enhancing the process of searching – we’ve had a lot of innovation here recently with our enhancements to SearchAssist We can help people explore what matters to them by enhancing the information we display with their search results – for example, consumers love to browse through the Web of Things related to celebrity image search queries (including related images in mobile search) We can help people get things done by providing them with tools, apps and highly relevant ads that enable users to quickly complete the tasks that brought them to search in the first place – Search Pad is a great example of how we’re doing this, and you’ll see more from us in this area Today, I’d like to focus on a few things we’re working on to enable exploration of the Web of Things-> As Prabhakar described, we’re helping organize the Web so people can be as efficient as possible when they’re searching or perhaps find things they didn’t even know they were looking for-> [these features will launch in the coming months] New & improved shortcuts: TV, News feeds with time filters, Celebrities, Olympics (mobile) Search everywhere: In addition to search->yahoo->com, people around the world spend lots of time on Yahoo!’s rich content properties and communications services-> Not only can we leverage these wonderful Web assets to add more useful information to search results, we can also make these products better by seamlessly integrating search tools into the sites people use every day – helping them get more things done in the places they already are online (i->e-> search in mail, etc->) “ Infinite Browse” in media properties Y! News vertical search enhancements Y! Mobile Olympics site with Athlete Search Topic pages: show Aspen mocks Key Opportunities to Innovate: Consumer experience Mobile Integration across Yahoo!
- Today, I’d like to focus on a few things we’re working on to enable exploration of the Web of Things-> As Prabhakar described, we’re helping organize the Web so people can be as efficient as possible when they’re searching or perhaps find things they didn’t even know they were looking for-> [these features will launch in the coming months] Demo: Search Assistance in UH from Y! News – “avatar” News – “toyota” Local – “dentist” Image – “u2” Video – “u2” then “lost”
- Replace with mail slide?
- Tk: Voice over: And we are doing this for virtually every player, every celebrity, every restaurant, every retail item – across the web