CBDogs by Kerstin & Joseph

1. By Kerstin & Joseph

2. CBDogs is a brand of CBD dog treats for
young active people who want happy healthy
dogs. Our brand makes it easy for you to
find the right natural formula to help your
pet feel their best. Your dog is an important
part of your family and you want them to
feel good. We used all-natural ingredients to
create a variety of formulas to help your best
friend deal with inflammatory problems,
seizures, pain, anxiety, and more..
About CBDogs

3. KVP
We have created special blends of
natural ingredients to give your dog a
happier, more satisfying life.

4. Strengths
● Lots of science
backed claims
● Very clinical
looking websites &
packaging (makes
it look legit)
Weaknesses
● Imagery is too
clinical & serious
● Lot of stamps of
approval that
don’t mean
anything
Opportunities
● Market for
consumers that
don’t buy into fake
science
● Consumers who
like fun packaging
(Millennials)
Threats
● Laws allowing
pets to
consume CBD
might change
Our SWOT Analysis of Competitors

5. ● 25-44 years old (Millennials)
● This demographic is…
● busy - they work a lot and have
lots of responsibilities they are at
the prime time of money-making in
their lives
● They like memes
● They are cool and into trends
● They are marijuana users or 420
friendly
● They know the difference between
CBD and THC and Sativa and Indica
● They think natural remedies are
good and they prefer them over
chemical drugs
Target Demographic

6. Age: 32
Occupation: Software Engineer
Education: University
Personality: Extrovert
Buyer Persona
● Social Media
Influences
Frequency
● 1 - 2 purchases
of Cbd dog
treats a month
● Follow’s new health
trends
● Weed friendly
● Loves their dog
Must Do
Must Never
No chemicals or
pesticides!
Jen B

7. What Sets Us Apart?
100%
organic
We use natural products
and we know our users
want to use CBD and
other natural remedies
Special Formulas
For special pups
Your dog’s wellbeing is
important and we have
individualized formulas
that target your special
needs
You are busy!
We make it easy
Our Quiz makes it super
easy to find exactly what
formula will help your
dog and how much to
give them

8. Illustrations

9. Photos

10. Packaging - Front

11. Packaging - Back

12. Social Media Strategy
Key Action 1
Make our posts
entertaining - like
those of users,
not marketers
Key Action 2
Make our posts
recognizable as our
brand, but also
attractive to new
viewers
Mimic branding
Using the same fun
illustration style,
colors, fonts and
imagery. With a CTA
to “visit the store”
Cute animal
imagery
Simple humorous
images in bright
colors and pictures
of users with their
pets
Goals
Appeal to users in
a competitive
market

13. Social Media Posts

14. Wireframe (low fidelity & high fidelity)
Inspirational hero
products
QUIZ! To gather customer
email and make it easy for
users
Tiny bit of science for
customer trust
Customer testimonials
(more trust)
Humor we are the fun brand
More products
Sticky nav bar
Links and social media

15. Thanks