Popups are a touchy subject amongst internet users but ask any webmaster, marketing pro, or ecommerce owner — they work.
In the digital world, where we're bombarded by content, ads, and multimedia all day long, popups command attention amongst the noise.
Popups are made to snap us out of our zombie-like states when we're going from website to website, mindlessly clicking and succumbing to what marketers call "banner blindness."
Ask any marketer here at Wishpond, there aren't many tools that are able to improve sales or capture leads better than popups.
If you're not optimizing your popup, or worse, not using a popup, there are visitors landing on your website, looking around, and leaving without any prompts for action. You're leaving money on the table.
That's why we've analyzed 101 popups from some of the biggest brands in the world and arrived at 9 ways you can improve your popups.