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Abstract de Workshop Personal Branding

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Tener una marca en Internet hoy en día es una obligación, no tenerla es perder oportunidades de negocio. Aprende como gestionar y mejorar tu imagen de marca en la red de manera sencilla, gestionando la conversación, promoviendo los perfiles profesionales, identificando prescriptores y ofreciendo lo mejor de tu marca personal y profesional.

La Marca Personal o el "Personal Branding", es la creación constante para destacar frente a los demás aportando valor y prestigio a nuestra huella digital.

Desarrollar una marca personal no es solamente obtener visibilidad y mostrar solidez profesional, implica conocerse mejor a uno mismo, plantearse metas y objetivos, comprometerse con la mejora continua, desarrollar la propia identidad y mostrar desde ahí una ventaja competitiva.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Abstract de Workshop Personal Branding

  1. 1. Workshop“Brand yourself” Ahora la marca eres tú YOU2.0Profesora Dra. Esmeralda Díaz-Aroca 1
  2. 2. Abstract de WorkShop Personal Branding Lugar: Aliter, Escuela Internacional de Negocios Fecha: Octubre 2012 Duración del programa: 16 horas Profesora: Dra. Esmeralda Díaz-Aroca Profesional del entorno web 2.0 y socia directora de la firma Jonia Consulting, consultora especializada en marketing y formación para empresas y directivos http://es.linkedin.com/in/socialmediaesmeraldadiazarocaProfesora Dra. Esmeralda Díaz-Aroca 2
  3. 3. Internet se haconvertido en un recurso increíblepara el desarrollo de su carrera,trabajo en red, búsqueda de empleoy otras muchas cosas.  Profesora Dra. Esmeralda Díaz-Aroca 3
  4. 4. La irrupción del social media en nuestro país hace aproximadamente tres años ha dado lugar a un nuevo escenario en el que los profesionales y las empresas buscan compartir experiencias, conocimientos yentrar en contacto con otros profesionales que les puedan abrir las puertas a una nueva oportunidad laboral. Profesora Dra. Esmeralda Díaz-Aroca 4
  5. 5. Tenemos el poder para definir nuestra promesa de marca propia y crear nuevas formas de relaciones de negocios y directores de recursos humanos que nos encontramos todos los días. Profesora Dra. Esmeralda Díaz-Aroca 5
  6. 6. El 50% de las empresas españolas recurre a las redes sociales con el fin de buscar candidatos para sus vacantes de empleo.  Profesora Dra. Esmeralda Díaz-Aroca 6
  7. 7. Es ahora el momento de diseñar una estrategia dePERSONAL BRANDING 2.0, es decir, potenciar nuestro propio perfil profesional para conseguir que seamosreconocidos y valorados no solo en el mundo off line, si no en el entorno 2.0 del social media. Tu “YO 2.0” Profesora Dra. Esmeralda Díaz-Aroca
  8. 8. ¿Te has Googleado? Profesora Dra. Esmeralda Díaz-Aroca 8
  9. 9. Positivo No “existes” No es posible Mala imagen identificarte Profesora Dra. Esmeralda Díaz-Aroca 9
  10. 10. Internet presencia onlineTener una buena se convierte en tucomo profesional implica crear ytarjeta de visita.cuidar tu prestigio y reputación online.Eres lo que Google dice de tí. Profesora Dra. Esmeralda Díaz-Aroca 10
  11. 11. Gracias al desarrollo del Social Media Marketing, comienza la evolucióndel Marketing Personal. Profesora Dra. Esmeralda Díaz-Aroca 11
  12. 12. ¿Como utilizar y posicionarte de forma profesional en las redes sociales?Profesora Dra. Esmeralda Díaz-Aroca 12
  13. 13. Comopromocionar tu“YO digital”:Como y QuéCOMUNICAR Profesora Dra. Esmeralda Díaz-Aroca 13
  14. 14. Tu “YO DIGITAL” en múltiples formatos……•Presentaciones•Tutoriales•Videos•Blog•Ebooks•Publicaciones•Opinión•Participación Profesora Dra. Esmeralda Díaz-Aroca 14
  15. 15. Antes : el CurriculumVitae estaba en papel Profesora Dra. Esmeralda Díaz-Aroca 15
  16. 16. Esto ya empieza a quedarse obsoleto…. Imagen: http://guillermoeltravieso.blogspot.com/2009/07/una-carta-arrugada.htmlProfesora Dra. Esmeralda Díaz-Aroca 16
  17. 17. Aprende a diseñar tu Curriculum Vitae “de otra manera” Curriculum Vitae es 2.0 Profesora Dra. Esmeralda Díaz-Aroca 17
  18. 18. Es una plataforma fantástica para crear branding No solo es un CV digital¿Cómo optimizar tu perfil de LinkedIn? Profesora Dra. Esmeralda Díaz-Aroca 18
  19. 19. ¿En que posición sales en LinkedIn cuando te buscas por alguna de tuscompetencias profesionales? Profesora Dra. Esmeralda Díaz-Aroca 19
  20. 20. Aprende a posicionar tu perfil en LinkedIn: la importancia del SEO Profesora Dra. Esmeralda Díaz-Aroca 20
  21. 21. Es una magnífica forma de diferenciarte del resto de profesionales, dejando claro a tu mercado, qué es aquello que puedes hacer por ellos.Profesora Dra. Esmeralda Díaz-Aroca 21
  22. 22. ¿Como debe ser tu “Yo digital”?.¿Tu e-packaging? Profesora Dra. Esmeralda Díaz-Aroca 22
  23. 23. ¿Cómo llevar a cabotu Personal BrandManagement? Profesora Dra. Esmeralda Díaz-Aroca 23
  24. 24. ¿Como saber lo queGoogle dice de ti? Profesora Dra. Esmeralda Díaz-Aroca 24
  25. 25. Recuerda…..• Siempre habrá alguien que te va a «googlear».• Aunque no tengas ningún perfil en redes sociales, siempre habrá alguien que hable de ti. ¿qué esperas para toma el control tú?• Todo el contenido positivo que puedas crear –y los usuarios legitimar- se irán acumulando como un pequeño tesoro para tu imagen online. Profesora Dra. Esmeralda Díaz-Aroca 25
  26. 26. Este Workshop ….• Es 100% práctico• No vas a aprender solo conceptos• Te proporcionará herramientas de gran utilidad para el desarrollo de tu identidad digital• Te enseñará a diseñar y a poner en marcha tu propio Plan de Marca y Marketing Personal (PMMP) Profesora Dra. Esmeralda Díaz-Aroca 26
  27. 27. http://es.linkedin.com/in/socialmediaesmeraldadiazaroca Follow me: @joniaconsulting Web: www.joniaconsulting.com http://jonia-consulting.blogspot.com info@joniaconsulting.comEsmeralda Díaz-ArocaProfesora Dra. Esmeralda Díaz-Aroca 27

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