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Bottom of the pyramid- The business myths

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Tackling the myths behind the unreached bottom of the economic pyramid- those living under the poverty line

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Bottom of the pyramid- The business myths

  1. 1. Why Invest In Africa? Jolly Ndikumana
  2. 2. Source: C.K Prahalad & Stuart L. Hart The World Economic Pyramid
  3. 3. Abidjan, Ivory Coast Cities contain Most of the Middle to Upper Middle Class
  4. 4. 4 Billion People Earn Less Than $4 A Day Muramvya, Burundi Source: UNDP, Human Development Report (2014)
  5. 5. Name: Paul Age: 55 Profession: Farmer Gitega, Burundi
  6. 6. Name: Eunice Age: 45 Profession: Teacher Mo pela, Mozambique
  7. 7. Fortune At the Bottom Of the Pyramid 60%
  8. 8. In 2014, Coca Cola’s revenue was of $2.9 Billion In Sub-Saharan Africa
  9. 9. Kampala, Uganda
  10. 10. Where Would You Put Your Money?

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