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期末:地圖桌巾
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將部落的食物地景與桌巾融合,為美味增值的設計
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期末:地圖桌巾
1.
食物設計與社會創新——期末報告 第四組 李昇峰 李若慈
黃幃琳 黃胤怡
2.
讓人思考什麼問題? 重要的食物地景:大冰箱 地景資源分配 永續經營 食農
3.
讓人思考什麼問題? 傳遞部落傳統文化 飲食文化 遊牧文化 Gaga
4.
這問題為何重要? 泰雅文化的分享精神
5.
這問題為何重要? 泰雅族跟食物關係的變遷
6.
這問題為何重要? 拉近消費者與生產者的距離
7.
重新設計大冰箱與消費者的關係
8.
地圖餐巾介紹 一張以新竹尖石山(蘭塞102)周邊地景為基礎所設計的「地圖桌巾」。將周遭的山、河、 部落等地景地貌帶到餐桌上,並把當季該餐廳所使用的食材放在地圖上相應的位置 (同時搭配說明小立牌),讓客人在享受美食的同時,也能了解到這些食物從哪裡來, 包括來自什麼地點以及出自什麼人,進一步理解泰雅族文化中的「大冰箱」觀念:一個 與土地共存、永續且隨季節更替的取用自然的方式 發生場景:蘭塞102 風味餐廳 使用方式與對象:各項食材會有對應到的不同料理,客人可在桌巾上選擇所要的食材 ,並依照人數料理成大或小份的料理(依此因應多為散客的情況,像是在熱炒店點餐)
9.
在聆聽初步提案得到的回饋以及外部應援給予的建議後 我們調整了... ● 讓桌巾作為一個大冰箱的意象更清楚,更改用餐體驗的設計,增加客人與桌巾的 互動 ● 讓小手冊與桌巾的連結度增加(不再是分離的兩個東西),也讓手冊本身就能作 為一個引導 ●
簡化店員要做的工作,並給予其更明確的指示與引導語
10.
11.
進入餐廳後的體驗設計 進入餐廳, 服務生引導入座 引導客人翻開桌上的 小手冊(菜單) 打開菜單 (打開大冰箱的意象) 選好餐點後, 須移動到桌巾地圖前點餐 1 服務生(獵人角色) 小酷卡放到菜單完成點餐 2 3 4
5 6
12.
預計客群 前往露營途中的客人 尋找特色餐廳體驗 對原住民文化有興趣
13.
行銷策略 結合露營區合作 與網紅合作,網絡媒體曝光 與學校教學合作
14.
預期效益 傳達大冰箱傳統文化 讓更多只想吃風味餐的消 費者透過此機會認識部落 的傳統文化 引導消費進入部落 刺激部落的經濟消費,可 能帶動部落的經濟成長 地方創生串聯社區/部落 和芭翁老師、夏禾老師等 有志青年合作推動,誘發 青年反鄉 打造品牌 讓更多人透過地圖方式認 識部落,此方式也可推廣 到其他風味餐廳或部落 短期 長期
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