Organization / Workplace

Location

Occupation

Industry

Technology / Software / Internet

About

Early in my career, I began to understand that marketing is “good” when we are driven by the customer, restless in our innovation for a better customer experience and focussed on building value, not opportunistic outcomes. We need to be compelled by a sense of mission in broad social terms rather than narrow product terms. We must be mindful of the longer term societal and environmental impacts of marketing. So what is it about the “data” part of data-driven marketing and its technology conduit that drives this societal benefit? Listening, timeliness and personalisation are some of the big areas where data is underpinning our “good” marketing principles. Data and technology en