When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to identifying your ideal client, using visual thinking and a little humor. But in all seriousness, when you start with a clear picture of your ideal client, it's much easier humanize your brand and see transforming business results.

1. presented by
Humanize
Your www.jocelynwallace.com
Brand
PHOTOGRAPHY BY JOCELYN WALLACE ©

2. ILLUSTRATION BY JOCELYN WALLACE ©
ME!
It’s All About

3. ILLUSTRATION BY JOCELYN WALLACE ©
No?

4. ILLUSTRATION BY JOCELYN WALLACE ©
Who
is
My Ideal Client?

5. Humanize
Your
Brand
PHOTOGRAPHY BY JOCELYN WALLACE ©
identify your
ideal client
in 6 steps
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6. 1 Create
ILLUSTRATION BY JOCELYN WALLACE ©
a Client
Avatar!
Humanize Your Brand www.jocelynwallace.com

7. ILLUSTRATION BY JOCELYN WALLACE ©
Good
2
At?
Humanize Your Brand www.jocelynwallace.com

8. 3
Challenged
How?
Humanize Your Brand www.jocelynwallace.com

9. ILLUSTRATION BY JOCELYN WALLACE ©
4 Gets Excited
About?
Humanize Your Brand www.jocelynwallace.com

10. ILLUSTRATION BY JOCELYN WALLACE ©
Greatest
5
Needs?
Humanize Your Brand www.jocelynwallace.com

11. ILLUSTRATION BY JOCELYN WALLACE ©
6 Patterns & Themes
Humanize Your Brand www.jocelynwallace.com

12. Humanize
Your
Brand
PHOTOGRAPHY BY JOCELYN WALLACE ©
Let Your
Avatar Drive
Your Business
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13. presented by
www.jocelynwallace.com
Content, design, photography and illustration by
Jocelyn Wallace, Red Eleven Group, LLC
Blog: jocelyn@jocelynwallace.com
Twitter: jocelynwallace_

14. this content was inspired
in part by certi ed coach
training received from
Mitch Matthews
www.akickinthepants.com
www.mitchmatthews.com