2. Executive Summary
• Premier Homes renewed contract with LightFM
Nov 2014 – Oct 2015.
• Summary of activity is from Nov-June 8 Month’s.
• All activity Delivered. Investment $27,390.
• Campaign has reached 574,176 with an average
frequency of 11.1.
• Value Delivered = $103,708.
• All Placement ran first or last in break.
3. What was Promised and Delivered
What Light FM Promised
What Light FM Delivered
Rate
State Market Station 30sec Spots Value Reach Average Frequency
Potential Average Weekday Audience
3,540,000 21,721 1094 $27,390 549,032 8.5
Vic Melbourne Light Digital News 5.00$ 3,540,000 5,000 135 $675 636 1.5
Vic Melbourne LightFM Digital ROS 5.00$ 3,540,000 7,830 411 $2,055 2,847 2.5
Vic Melbourne 89.9 LightFMROS 45.00$ 3,540,100 52,333 548 $24,660 39,250 10.8
Campaign Total Esimated Reach & Frequency
People 15+
Rate
State Market Station 30sec Spots Value Reach Average Frequency
Potential Average Weekday Audience
3,540,000 21,721 1514 $103,708 574,176 11.1
Vic Melbourne Light Digital News 50.00$ 3,540,000 5,000 135 $6,750 636 1.5
Vic Melbourne LightFM Digital ROS 20.00$ 3,540,000 7,830 633 $12,660 3,292 3.3
Vic Melbourne 89.9 LightFMROS 113.00$ 3,540,100 52,333 746 $84,298 39,250 14.7
Campaign Total Esimated Reach & Frequency
People 15+
