#NHBuzzFeed 2018 By: Kayla Miller, Jillian Roth and Hannah Rovito

1. Kayla Miller, Jillian Roth, and Hannah Rovito
Syracuse University

2. Instagram & IGTV
❏ Instagram is a social media platform that is primarily used to share photos and
videos
❏ Users are able to “like” other users’ posts and comment on them
❏ Owned by Facebook, Inc.
❏ IGTV was launched in June 2018
❏ Long form, vertical video
❏ Content creators can upload their videos and create a channel

3. BuzzFeed & IGTV
❏ Similar to YouTube
❏ Create videos that are as long as 10 minutes
to an hour
❏ Depending on account status
❏ 46 IGTV videos already posted
❏ Less than 2% of followers watch
❏ Youtube channel: Over 17 million subscribers
and over 13 billion views

4. Conde Nast & IGTV
❏ Conde Nast doesn’t use IGTV
❏ Subsidiaries use IGTV
❏ Allure Magazine (0.99%)
❏ Glamour (0.25%)
❏ GQ (1.12%)
❏ TeenVogue (0.79%)
❏ Vanity Fair (0.34%)
❏ Vogue (0.81%)

5. How Can BuzzFeed Leverage IGTV?
❏ Room for growth
❏ Less than 2% of followers watch their IGTV
❏ Promote through their Instagram Stories & Posts
❏ Already make vertical videos for Snapchat’s Discovery section
❏ Spend less time and money repackaging and repurposing content
❏ More likely to watch vertical videos for LONGER and with the sound ON
❏ Tasty, Nifty

6. ❏ IGTV is currently NOT disruptive for BuzzFeed
❏ Users are still watching YouTube videos
❏ Has the potential to be disruptive in the near future
❏ Many tech experts predicted IGTV to be disruptive
❏ Instagram Stories were disruptive to Snapchat Stories
❏ Not visually disruptive on screen
❏ Small pop-up on top of screen
❏ Unless you open the specific IGTV app
❏ Brands are unable to quickly repackage content to upload to IGTV
❏ They will have to spend time and money on content specifically for IGTV
Is IGTV Disruptive?

7. References
Condé Nast. (n.d.). Condé Nast (@condenast) • Instagram photos and videos.
Retrieved September 12, 2018, from
https://www.instagram.com/condenast/?hl=en
Corazon instagram png. (n.d.). Retrieved September 12, 2018, from
http://pngimage.net/corazon-instagram-png/
Deal, D. (2018, July 05). With IGTV, Instagram Targets the Mobile Generation –
David Deal – Medium. Retrieved September 12, 2018, from
https://medium.com/@davidjdeal/with-igtv-instagram-targets-the-mobile-gene
ration-98b1a0ed83f5

8. References
Facebook. (2017, February 14). Upgrading Facebook Video for People and
Advertisers. Retrieved September 12, 2018, from
https://www.facebook.com/business/news/upgrading-facebook-video-for-peo
ple-and-advertisers
Gareginyan, A. (n.d.). 'Instagram New'. Retrieved September 12, 2018, from
https://www.iconfinder.com/icons/1620007/color_instagram_instagram_new_d
esign_logo_social_media_icon
Google Sheets. (n.d.). Retrieved September 12, 2018, from
https://docs.google.com/spreadsheets/d/1KpXpWtCRBO_jgbIzYrdBZHYbYSYmH
XwZK-ByXNprSds/edit#gid=0
Instagram. (2018, June 20). Welcome to IGTV. Retrieved from
https://instagram-press.com/blog/2018/06/20/welcome-to-igtv/

9. References
Instagram. (2018, September 09). Retrieved September 12, 2018, from
https://en.wikipedia.org/wiki/Instagram
Y. (n.d.). PNG&SVG Download, Logo, Icons, Clipart, Brand Emblems. Retrieved
September 12, 2018, from
http://www.freelogovectors.net/instagram-logo-new-pdf/
Rai, A. (2018, July 08). Armed with IGTV, Instagram set to disrupt long-format video
space. Retrieved September 12, 2018, from
https://www.financialexpress.com/industry/technology/armed-with-igtv-instagra
m-set-to-disrupt-long-format-video-space/1236588/
Robles, P. (2018, September 11). Instagram's IGTV shows potential but is not yet a
free lunch for brands. Retrieved September 12, 2018, from
https://econsultancy.com/instagram-s-igtv-shows-potential-but-is-not-yet-a-free-l
unch-for-brands/